The Honest Company, Inc.
of Business Founded in 2012, The Honest Company (the Company, or Honest, or which may also be referred to as we, us or our ) is a personal care company dedicated to creating cleanly-formulated and sustainably-designed products for everyone from babies to adults. By combining thoughtful design with science-based innovation, we deliver personal care products for everyone from babies to adults, sp…
$4.86
-$0.21 (-4.05%)
EOD Oct 21, 2026
The business is unprofitable at the operating level (-4.97% margin). The thesis depends entirely on whether and when it reaches sustainable profitability.
Revenue declined 1.9% YoY. Margins deteriorated 3.3pp alongside, both lines moving the wrong way.
ROIC dropped from -2.87% to -7.68%, capital efficiency is deteriorating. Operating margin contracted 3.3pp YoY, cost discipline may be slipping.
Price History
Valuation & Multiples
Based on TTM earnings · Diluted shares
Profitability & Returns
Revenue (TTM)
$342M
▼ -1.9% YoY
Net Income (TTM)
-$12M
▼ -156.1% YoY
Op. Margin
-4.37%
▼ -3.3pp YoY
ROIC
-6.32%
▼ -4.8pp YoY
Cash Flow & Balance Sheet
FCF (TTM)
$53M
▲ +1246.3% YoY
Op. Cash Flow (TTM)
$57M
▲ +881.2% YoY
Net Debt
-$96M
Net Cash Position
Cash & Equiv.
$106M
5Y CAGR: +4.3%
Continue Research
SourceComputed from the 10-Q filed 31 Jul 2026, covering the period ending 30 Jun 2026, as reported to the SEC. Data last refreshed 19 Sept 2026. How this is calculated.
Price from market data, last close as of 21 Oct 2026. Fiscal year ends Dec. Sector medians are approximate S&P 500 benchmarks and update periodically.
Is Honest Company (HNST) overvalued?
Honest Company (HNST) trades below a two-stage DCF intrinsic value of about $24.38 per share, so at $4.86 the stock looks undervalued (401.6% below estimated intrinsic value). A high multiple is not the same as overvalued: fast-growing, high-quality businesses can deserve a premium. See the general approach in how to tell if a stock is overvalued.
On quality, Honest Company scores 63/100 on Intrinsiqq's quality scorecard (a solid business on these measures), weighing growth, margins, returns on capital, share count, and balance-sheet strength. All figures are computed from SEC filings; read the full methodology, or see how the market compares in our US profitability statistics. This is analysis, not investment advice.
Frequently asked
What is Honest Company's fair value?+
Intrinsiqq's two-stage DCF estimates an intrinsic value of about $24.38 per share for HNST, projecting its recent free cash flow forward with a growth rate that fades toward a long-run rate and discounting it back to today. Applying a 25% margin of safety gives a more conservative fair-value entry around $18.28. At today's $4.86, that puts the stock about 401.6% below estimated intrinsic value. The result is sensitive to the growth and discount-rate inputs, so it is best to run conservative, base and optimistic cases. You can adjust all of them yourself with the sliders on the DCF tab.
Is Honest Company a high-quality business?+
Honest Company scores 63 out of 100 on Intrinsiqq's quality score, a weighted blend of 7 metrics each scored 0 to 100, which makes it a solid business on these measures. Recent fundamentals include a -4.4% operating margin and a -6.3% return on invested capital. The score weighs revenue and free-cash-flow growth, operating margins, return on invested capital, share-count change, and balance-sheet strength, all computed from SEC filings, not opinion. Because valuation only means something relative to quality, the full metric-by-metric breakdown is on the quality scorecard.
Is Honest Company a good stock to buy right now?+
That depends on valuation and quality together, not either alone. HNST currently trades below its estimated intrinsic value and scores 63/100 on quality (solid). A cheap price is only a bargain if the business is durable, and a premium can be justified by genuine quality, so the two questions, "is it cheap?" and "is it good?", only make sense side by side. Read the valuation against the quality scorecard, run the DCF on your own assumptions, and decide for yourself. This is analysis from SEC filings, not investment advice.
Related stocks: Retail-Catalog & Mail-Order Houses
Spot a number that looks wrong? Check it in HNST's SEC filings or
Download this analysis as a PDF (Pro)
Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.
Keep analysing HNST
Create a free account and get 14 days of Premium: every stock and every tool.
- Unlimited stocks
- Stock screener
- Portfolio tracker
- Editable DCF
- Compare side by side
- Unlimited alerts
No card. Moves to Free after, unless you upgrade.
Already have an account?
Or come back tomorrow. Stocks on your watchlist are always free to view.