The Honest Company, Inc. (HNST) Insider Trading

Last 12 months

Insiders sold $3.71M and bought nothing on the open market.

69% of the selling was scheduled in advance under 10b5-1 plans. SVP, Customer Sales Jonathan Mayle sold $412k on Aug 10, 18% of their stake, outside a plan. The last open-market buy by an executive or director was in Sep 2023.

Net open-market

−$3.71M

0 buys · 37 sales

Under a 10b5-1 plan

69%

of the value sold

Insiders who bought / sold

0 / 10

executives and directors

Last open-market buy

Sep 2023

Sep 15, 2023

Get an email when HNST's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
Oct 8	Thomas Sternweis SVP, Enterprise Dev. & Strat.	SoldNo plan	25,000	$4.90	$123k	5.8%	Form 4
Sep 14	Thomas Sternweis SVP, Enterprise Dev. & Strat.	Sold10b5-1 plan	25,000	$5.48	$137k	5.5%	Form 4
Aug 20 – 21	Etienne Von Kunssberg SVP, Supply Chain	Sold10b5-1 plan 2 parts	7,195	$5.00 average	$36k	1.8%	Form 4
Aug 20	Thomas Sternweis SVP, Enterprise Dev. & Strat.	Sold10b5-1 plan	6,403	$4.99	$32k	1.4%	Form 4
Aug 20	Brendan Sheehey General Counsel	Sold10b5-1 plan	9,664	$4.99	$48k	1.2%	Form 4
Aug 20	Jonathan Mayle SVP, Customer Sales	Sold10b5-1 plan	6,161	$4.99	$31k	1.3%	Form 4
Aug 20	Carla Vernon Chief Executive Officer	Sold10b5-1 plan	117,893	$4.99	$588k	2.7%	Form 4
Aug 20	Curtiss James Bruce III Chief Fin. & Operating Officer	Sold10b5-1 plan	3,129	$4.99	$16k	0.5%	Form 4
Aug 20	Dorria L. Ball Chief People Officer	Sold10b5-1 plan	6,812	$4.99	$34k	1.6%	Form 4
Aug 10 – 11	Andrea Turner Director	SoldNo plan 2 parts	64,295	$5.26 average	$338k	20%	Form 4
Aug 10	Jonathan Mayle SVP, Customer Sales	SoldNo plan	79,000	$5.22	$412k	18%	Form 4
May 22	Etienne Von Kunssberg SVP, Supply Chain	SoldNo plan	4,544	$3.34	$15k	1.6%	Form 4
May 20	Etienne Von Kunssberg SVP, Supply Chain	SoldNo plan	2,651	$3.14	$8k	0.9%	Form 4
May 20	Carla Vernon Chief Executive Officer	Sold10b5-1 plan	119,389	$3.14	$375k	2.9%	Form 4
May 20	Stephen Winchell Chief Innovation Officer	Sold10b5-1 plan	12,886	$3.14	$40k	2.6%	Form 4
May 20	Thomas Sternweis SVP, Enterprise Dev. & Strat.	Sold10b5-1 plan	6,673	$3.14	$21k	1.4%	Form 4
May 20	Brendan Sheehey General Counsel	Sold10b5-1 plan	9,784	$3.14	$31k	1.3%	Form 4
May 20	Jonathan Mayle SVP, Customer Sales	Sold10b5-1 plan	6,236	$3.14	$20k	1.4%	Form 4
May 20	Curtiss James Bruce III Chief Financial Officer	Sold10b5-1 plan	12,669	$3.14	$40k	2.4%	Form 4
May 20	Dorria L. Ball Chief People Officer	Sold10b5-1 plan	6,899	$3.14	$22k	1.6%	Form 4
Mar 9	Etienne Von Kunssberg SVP, Supply Chain	SoldNo plan	16,602	$2.75	$46k	5.4%	Form 4
Mar 5	Carla Vernon Chief Executive Officer	Sold10b5-1 plan	129,041	$2.85	$368k	3.1%	Form 4
Mar 5	Dorria L. Ball Chief People Officer	Sold10b5-1 plan	15,099	$2.85	$43k	3.4%	Form 4
Mar 5	Jonathan Mayle SVP, Customer Sales	Sold10b5-1 plan	12,725	$2.85	$36k	2.7%	Form 4
Mar 5	Brendan Sheehey General Counsel	Sold10b5-1 plan	22,556	$2.85	$64k	3.0%	Form 4
Mar 5	Thomas Sternweis SVP, Enterprise Dev. & Strat.	Sold10b5-1 plan	14,866	$2.85	$42k	3.1%	Form 4
Mar 5	Etienne Von Kunssberg SVP, Supply Chain	Sold10b5-1 plan	12,179	$2.85	$35k	3.8%	Form 4
Mar 5	Stephen Winchell Chief Innovation Officer	Sold10b5-1 plan	21,287	$2.85	$61k	4.1%	Form 4
Mar 3	Stephen Winchell Chief Innovation Officer	SoldNo plan	73,685	$2.84	$209k	12%	Form 4
Nov 21, 2025	Katherine Barton Chief Growth Officer	Sold10b5-1 plan	5,049	$2.53	$13k	0.6%	Form 4
Nov 20, 2025	Stephen Winchell Chief Innovation Officer	Sold10b5-1 plan	10,595	$2.60	$28k	2.6%	Form 4
Nov 20, 2025	Carla Vernon Chief Executive Officer	Sold10b5-1 plan	97,505	$2.60	$254k	3.3%	Form 4
Nov 20, 2025	Thomas Sternweis SVP, Enterprise Dev. & Strat.	Sold10b5-1 plan	5,071	$2.60	$13k	1.7%	Form 4
Nov 20, 2025	Brendan Sheehey General Counsel	Sold10b5-1 plan	11,849	$2.60	$31k	2.1%	Form 4
Nov 20, 2025	Jonathan Mayle SVP, Customer Sales	Sold10b5-1 plan	4,722	$2.60	$12k	1.6%	Form 4
Nov 20, 2025	Katherine Barton Chief Growth Officer	Sold10b5-1 plan	28,896	$2.60	$75k	3.2%	Form 4
Nov 20, 2025	Dorria L. Ball Chief People Officer	Sold10b5-1 plan	4,767	$2.60	$12k	1.8%	Form 4
Aug 20, 2025 – Aug 21, 2025	Katherine Barton Chief Growth Officer	Sold10b5-1 plan 2 parts	34,402	$3.65 average	$125k	3.7%	Form 4
Aug 20, 2025	Thomas Sternweis SVP, Enterprise Dev. & Strat.	Sold10b5-1 plan	5,153	$3.65	$19k	1.7%	Form 4
Aug 20, 2025	Jonathan Mayle SVP, Customer Sales	Sold10b5-1 plan	4,806	$3.65	$18k	1.6%	Form 4

Oct 8No plan
Thomas Sternweis
SVP, Enterprise Dev. & Strat. · sold 25,000 at $4.90
$123k
5.8% of stake
Sep 1410b5-1 plan
Thomas Sternweis
SVP, Enterprise Dev. & Strat. · sold 25,000 at $5.48
$137k
5.5% of stake
Aug 20 – 2110b5-1 plan
Etienne Von Kunssberg
SVP, Supply Chain · sold 7,195 at avg $5.00
$36k
1.8% of stake
Aug 2010b5-1 plan
Thomas Sternweis
SVP, Enterprise Dev. & Strat. · sold 6,403 at $4.99
$32k
1.4% of stake
Aug 2010b5-1 plan
Brendan Sheehey
General Counsel · sold 9,664 at $4.99
$48k
1.2% of stake
Aug 2010b5-1 plan
Jonathan Mayle
SVP, Customer Sales · sold 6,161 at $4.99
$31k
1.3% of stake
Aug 2010b5-1 plan
Carla Vernon
Chief Executive Officer · sold 117,893 at $4.99
$588k
2.7% of stake
Aug 2010b5-1 plan
Curtiss James Bruce III
Chief Fin. & Operating Officer · sold 3,129 at $4.99
$16k
0.5% of stake
Aug 2010b5-1 plan
Dorria L. Ball
Chief People Officer · sold 6,812 at $4.99
$34k
1.6% of stake
Aug 10 – 11No plan
Andrea Turner
Director · sold 64,295 at avg $5.26
$338k
20% of stake
Aug 10No plan
Jonathan Mayle
SVP, Customer Sales · sold 79,000 at $5.22
$412k
18% of stake
May 22No plan
Etienne Von Kunssberg
SVP, Supply Chain · sold 4,544 at $3.34
$15k
1.6% of stake
May 20No plan
Etienne Von Kunssberg
SVP, Supply Chain · sold 2,651 at $3.14
$8k
0.9% of stake
May 2010b5-1 plan
Carla Vernon
Chief Executive Officer · sold 119,389 at $3.14
$375k
2.9% of stake
May 2010b5-1 plan
Stephen Winchell
Chief Innovation Officer · sold 12,886 at $3.14
$40k
2.6% of stake
May 2010b5-1 plan
Thomas Sternweis
SVP, Enterprise Dev. & Strat. · sold 6,673 at $3.14
$21k
1.4% of stake
May 2010b5-1 plan
Brendan Sheehey
General Counsel · sold 9,784 at $3.14
$31k
1.3% of stake
May 2010b5-1 plan
Jonathan Mayle
SVP, Customer Sales · sold 6,236 at $3.14
$20k
1.4% of stake
May 2010b5-1 plan
Curtiss James Bruce III
Chief Financial Officer · sold 12,669 at $3.14
$40k
2.4% of stake
May 2010b5-1 plan
Dorria L. Ball
Chief People Officer · sold 6,899 at $3.14
$22k
1.6% of stake
Mar 9No plan
Etienne Von Kunssberg
SVP, Supply Chain · sold 16,602 at $2.75
$46k
5.4% of stake
Mar 510b5-1 plan
Carla Vernon
Chief Executive Officer · sold 129,041 at $2.85
$368k
3.1% of stake
Mar 510b5-1 plan
Dorria L. Ball
Chief People Officer · sold 15,099 at $2.85
$43k
3.4% of stake
Mar 510b5-1 plan
Jonathan Mayle
SVP, Customer Sales · sold 12,725 at $2.85
$36k
2.7% of stake
Mar 510b5-1 plan
Brendan Sheehey
General Counsel · sold 22,556 at $2.85
$64k
3.0% of stake
Mar 510b5-1 plan
Thomas Sternweis
SVP, Enterprise Dev. & Strat. · sold 14,866 at $2.85
$42k
3.1% of stake
Mar 510b5-1 plan
Etienne Von Kunssberg
SVP, Supply Chain · sold 12,179 at $2.85
$35k
3.8% of stake
Mar 510b5-1 plan
Stephen Winchell
Chief Innovation Officer · sold 21,287 at $2.85
$61k
4.1% of stake
Mar 3No plan
Stephen Winchell
Chief Innovation Officer · sold 73,685 at $2.84
$209k
12% of stake
Nov 21, 202510b5-1 plan
Katherine Barton
Chief Growth Officer · sold 5,049 at $2.53
$13k
0.6% of stake
Nov 20, 202510b5-1 plan
Stephen Winchell
Chief Innovation Officer · sold 10,595 at $2.60
$28k
2.6% of stake
Nov 20, 202510b5-1 plan
Carla Vernon
Chief Executive Officer · sold 97,505 at $2.60
$254k
3.3% of stake
Nov 20, 202510b5-1 plan
Thomas Sternweis
SVP, Enterprise Dev. & Strat. · sold 5,071 at $2.60
$13k
1.7% of stake
Nov 20, 202510b5-1 plan
Brendan Sheehey
General Counsel · sold 11,849 at $2.60
$31k
2.1% of stake
Nov 20, 202510b5-1 plan
Jonathan Mayle
SVP, Customer Sales · sold 4,722 at $2.60
$12k
1.6% of stake
Nov 20, 202510b5-1 plan
Katherine Barton
Chief Growth Officer · sold 28,896 at $2.60
$75k
3.2% of stake
Nov 20, 202510b5-1 plan
Dorria L. Ball
Chief People Officer · sold 4,767 at $2.60
$12k
1.8% of stake
Aug 20, 2025 – Aug 21, 202510b5-1 plan
Katherine Barton
Chief Growth Officer · sold 34,402 at avg $3.65
$125k
3.7% of stake
Aug 20, 202510b5-1 plan
Thomas Sternweis
SVP, Enterprise Dev. & Strat. · sold 5,153 at $3.65
$19k
1.7% of stake
Aug 20, 202510b5-1 plan
Jonathan Mayle
SVP, Customer Sales · sold 4,806 at $3.65
$18k
1.6% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch HNST, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

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Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

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