Valuation is the primary weakness (avg 50/100). Growth is the relative bright spot.
Broad-market heuristics · Not a buy/sell signal
Valuation and growth
Valuation
Growth
Negative earnings, no valuation support
Under 20x cash flow, well covered
2–5% CAGR, growing but slowly
Above 10% CAGR, strong compounder
Business Quality & Capital Allocation
Heavy dilution above 5%
Expanded 3+pp, strong improvement
Net cash position, no leverage concern
Below 8%, may not cover cost of capital
Honest Company (HNST) quality: score, margins and returns
Honest Company (HNST) scores 63/100 on Intrinsiqq's quality score (a solid business), a weighted blend of 7 metrics each scored 0 to 100, on -4.4% operating margins and -6.3% ROIC. Every metric is computed from SEC filings; this is analysis, not investment advice.
Frequently asked
Is Honest Company (HNST) a high-quality business?+
Honest Company scores 63 out of 100 on Intrinsiqq's quality score, a weighted blend of 7 metrics each scored 0 to 100, which rates it a solid business on these measures. Recent figures include a -4.4% operating margin and a -6.3% return on invested capital. Quality and price are separate questions: even a great business can be a poor investment if you overpay, so read this score alongside the valuation. The metric-by-metric breakdown is on this scorecard.
What does Honest Company's quality score measure?+
Intrinsiqq's quality score weighs revenue and free-cash-flow growth, operating margins, return on invested capital, change in share count, and balance-sheet strength, each computed from HNST's SEC filings rather than opinion or sentiment. A higher score means a more durable, capital-efficient business; it is not a buy or sell signal. Open each metric on this page to see exactly where Honest Company scores well and where it falls behind.
What is Honest Company's return on invested capital (ROIC)?+
Honest Company earns about -6.3% on its invested capital, which is weak. ROIC measures how much profit a company generates per dollar put to work; sustained ROIC above its cost of capital is one of the clearest signs of a real competitive moat. Compare it to HNST's margins and growth on this scorecard to judge durability.
How profitable is Honest Company?+
Honest Company runs an operating margin of about -4.4% and a net margin of about -3.6%. Revenue has grown at roughly 4.3% a year recently. High, stable margins usually point to pricing power and operating discipline. Margins are most telling next to growth and returns on capital, all of which feed this quality score. This is analysis from SEC filings, not investment advice.
SourceQuality score computed from the 10-Q filed 31 Jul 2026, covering the period ending 30 Jun 2026, as reported to the SEC. Data last refreshed 19 Sept 2026. How this is calculated.
Fiscal year ends Dec. Sector medians are approximate S&P 500 benchmarks and update periodically. Checks use broad-market heuristics, so sector norms may differ, and the valuation checks are more cyclical than the quality checks.
Peers
Retail-Catalog & Mail-Order Houses · Pick stocks to compare with HNST
Held by ETFs
HNST is in 15 US ETFs. The largest of them, with HNST's weight in each:
Avantis U.S. Small Cap Value ETFAVUV0.01%of the fund
iShares Russell 2000 Value ETFIWN0.03%of the fund
Vanguard Consumer Staples ETFVDC0.06%of the fund
Fidelity Enhanced Small Cap ETFFESM0.06%of the fund
Avantis U.S. Small Cap Equity ETFAVSC0.02%of the fund
Invesco RAFI US 1500 Small-Mid ETFPRFZ0.03%of the fund
Spot a number that looks wrong? Check it in HNST's SEC filings or
Download this analysis as a PDF (Pro)
Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.
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