Simply Good Foods Co. (SMPL) Insider Trading

Last 12 months

Insiders bought $1.41M and sold $114k on the open market.

None of the selling was scheduled in advance under a 10b5-1 plan. VP, Controller and CAO Timothy Allen Matthews sold $114k on Nov 11, 2025, 24% of their stake, outside a plan.

Net open-market

+$1.29M

4 buys · 1 sale

Under a 10b5-1 plan

of the value sold

Insiders who bought / sold

4 / 1

executives and directors

Last open-market buy

May 2026

May 14, 2026

Get an email when SMPL's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
May 14	Clayton C Daley Jr Director	Bought	10,000	$11.78	$118k	9.8%	Form 4
Apr 23	James M Kilts Director	Bought	80,000	$12.39	$991k	2.2%	Form 4
Nov 17, 2025	Michael L Clawson Chief Commercial Officer	Bought	5,000	$20.00	$100k	15%	Form 4
Nov 11, 2025	Timothy Allen Matthews VP, Controller and CAO	SoldNo plan	5,859	$19.47	$114k	24%	Form 4
Nov 6, 2025	Christopher J Bealer Chief Financial Officer	Bought	9,946	$20.01	$199k	43%	Form 4
Jul 23, 2025	Geoff E Tanner President and CEO	Bought	6,050	$33.11	$200k	6.6%	Form 4
Apr 11, 2025	Stuart E. Heflin Jr. SVP & General Manager, Quest	SoldNo plan	5,000	$37.25	$186k	28%	Form 4
Nov 18, 2024	Timothy Richard Kraft Chf Legal & Corp. Affairs Of.	SoldNo plan	76,761	$37.60	$2.89M	66%	Form 4
Nov 14, 2024	Brian K. Ratzan Director	SoldNo plan	50,000	$37.38	$1.87M	2.4%	Form 4
Nov 14, 2024	Timothy Allen Matthews VP, Controller and CAO	SoldNo plan	5,325	$37.31	$199k	24%	Form 4
Nov 8, 2024 – Nov 12, 2024	Joseph Scalzo Director	SoldNo plan 2 parts	149,574	$36.85 average	$5.51M	51%	Form 4
Nov 11, 2024	Timothy Richard Kraft Chief Legal Officer, Secretary	SoldNo plan	21,209	$36.50	$774k	35%	Form 4
Nov 11, 2024	Brian K. Ratzan Director	SoldNo plan	66,483	$36.28	$2.41M	3.1%	Form 4
Nov 11, 2024	Robert G. Montgomery Director	SoldNo plan	2,500	$36.41	$91k	4.4%	Form 4
Nov 6, 2024 – Nov 8, 2024	Brian K. Ratzan Director	SoldNo plan 2 parts	33,517	$36.29 average	$1.22M	1.5%	Form 4
Nov 6, 2024 – Nov 7, 2024	Joseph Scalzo Director	SoldNo plan 3 parts	264,000	$35.71 average	$9.43M	65%	Form 4

May 14
Clayton C Daley Jr
Director · bought 10,000 at $11.78
$118k
9.8% of stake
Apr 23
James M Kilts
Director · bought 80,000 at $12.39
$991k
2.2% of stake
Nov 17, 2025
Michael L Clawson
Chief Commercial Officer · bought 5,000 at $20.00
$100k
15% of stake
Nov 11, 2025No plan
Timothy Allen Matthews
VP, Controller and CAO · sold 5,859 at $19.47
$114k
24% of stake
Nov 6, 2025
Christopher J Bealer
Chief Financial Officer · bought 9,946 at $20.01
$199k
43% of stake
Jul 23, 2025
Geoff E Tanner
President and CEO · bought 6,050 at $33.11
$200k
6.6% of stake
Apr 11, 2025No plan
Stuart E. Heflin Jr.
SVP & General Manager, Quest · sold 5,000 at $37.25
$186k
28% of stake
Nov 18, 2024No plan
Timothy Richard Kraft
Chf Legal & Corp. Affairs Of. · sold 76,761 at $37.60
$2.89M
66% of stake
Nov 14, 2024No plan
Brian K. Ratzan
Director · sold 50,000 at $37.38
$1.87M
2.4% of stake
Nov 14, 2024No plan
Timothy Allen Matthews
VP, Controller and CAO · sold 5,325 at $37.31
$199k
24% of stake
Nov 8, 2024 – Nov 12, 2024No plan
Joseph Scalzo
Director · sold 149,574 at avg $36.85
$5.51M
51% of stake
Nov 11, 2024No plan
Timothy Richard Kraft
Chief Legal Officer, Secretary · sold 21,209 at $36.50
$774k
35% of stake
Nov 11, 2024No plan
Brian K. Ratzan
Director · sold 66,483 at $36.28
$2.41M
3.1% of stake
Nov 11, 2024No plan
Robert G. Montgomery
Director · sold 2,500 at $36.41
$91k
4.4% of stake
Nov 6, 2024 – Nov 8, 2024No plan
Brian K. Ratzan
Director · sold 33,517 at avg $36.29
$1.22M
1.5% of stake
Nov 6, 2024 – Nov 7, 2024No plan
Joseph Scalzo
Director · sold 264,000 at avg $35.71
$9.43M
65% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch SMPL, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

Related stocks: Food and Kindred Products

HAINThe Hain Celestial Group, Inc.

BGSB&G Foods Inc.

VITLVital Farms Inc.

BRBRBellRing Brands Inc.

BYNDBeyond Meat Inc.

FLOFlowers Foods, Inc.

CPBThe Campbell's Company

CAGConagra Brands Inc.

Spot a number that looks wrong? Check it in SMPL's SEC filings or

Download this analysis as a PDF (Pro)

Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

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