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Principal Financial Group, Inc. (PFG) Insider Trading

Last 12 months

Insiders bought $873 and sold $5.4M on the open market.

44% of the selling was scheduled in advance under 10b5-1 plans. President - Asia & Middle East Wee Yee Cheong sold $1.41M on May 1, 15% of their stake, outside a plan.

Net open-market
−$5.4M
1 buy · 9 sales
Under a 10b5-1 plan
44%
of the value sold
Insiders who bought / sold
1 / 3
executives and directors
Last open-market buy
Feb 2026
Feb 9, 2026

Get an email when PFG's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

  • May 20 – 21No plan
    Wee Yee Cheong
    President - Asia & Middle East · sold 10,745 at avg $103.13
    $1.11M
    14% of stake
  • Apr 30 – May 1No plan
    Wee Yee Cheong
    President - Asia & Middle East · sold 13,920 at avg $101.17
    $1.41M
    15% of stake
  • Apr 28 – 30No plan
    George Djurasovic
    Interim General Counsel · sold 2,572 at avg $100.83
    $259k
    11% of stake
  • Apr 29No plan
    Wee Yee Cheong
    President - Asia & Middle East · sold 1,080 at $101.00
    $109k
    1.2% of stake
  • Jan 2, 2025 – Feb 9
    Claudio Muruzabal
    Director · bought 10 at avg $87.29
    $873
    <0.1% of stake
  • Jan 3010b5-1 plan
    Deanna D Strable-Soethout
    President and CEO · sold 7,340 at $95.00
    $697k
    3.7% of stake
  • Jan 2910b5-1 plan
    Deanna D Strable-Soethout
    President and CEO · sold 9,300 at $95.12
    $885k
    4.5% of stake
  • Jan 2210b5-1 plan
    Deanna D Strable-Soethout
    President and CEO · sold 8,025 at $92.56
    $743k
    13% of stake
  • Jan 810b5-1 plan
    Deanna D Strable-Soethout
    President and CEO · sold 300 at $92.50
    $28k
    0.5% of stake
  • Nov 12, 2025No plan
    Wee Yee Cheong
    EVP, Principal Asia · sold 1,887 at $85.04
    $160k
    2.3% of stake
  • Apr 21, 2025No plan
    Claudio Muruzabal
    Director · sold 5 at $70.05
    $350
    <0.1% of stake
How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch PFG, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

Related stocks: Accident & Health Insurance

Spot a number that looks wrong? Check it in PFG's SEC filings or

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Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

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Not financial advice. Analytical data for research only.

Intrinsiqq is a Netherlands-based company operating in Rotterdam, KvK 73238007.