Ulta Beauty Inc. (ULTA) Insider Trading

Last 12 months

Insiders sold $1.84M and bought nothing on the open market.

None of the selling was scheduled in advance under a 10b5-1 plan. President and CEO Kecia Steelman sold $1.09M on Sep 17 outside a plan. The last open-market buy by an executive or director was in Mar 2025.

Net open-market

−$1.84M

0 buys · 4 sales

Under a 10b5-1 plan

of the value sold

Insiders who bought / sold

0 / 3

executives and directors

Last open-market buy

Mar 2025

Mar 20, 2025

Get an email when ULTA's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
Sep 17	Kecia Steelman President and CEO	SoldNo plan	2,000	$545.88	$1.09M	4.7%	Form 4
Sep 11	Lorna Nagler Director	SoldNo plan	600	$537.31	$322k	7.7%	Form 4
Jun 15	George R Mrkonic Jr Director	SoldNo plan	383	$475.84	$182k	14%	Form 4
Apr 7	George R Mrkonic Jr Director	SoldNo plan	452	$539.29	$244k	16%	Form 4
Sep 4, 2025	Mike C. Smith Director	SoldNo plan	500	$528.43	$264k	18%	Form 4
Apr 1, 2025	Jodi J Caro GC, Chief Risk & Compl. Ofc.	SoldNo plan	902	$369.16	$333k	11%	Form 4
Mar 20, 2025	Kecia Steelman President and CEO	Bought	1,440	$346.89	$500k	9.3%	Form 4

Sep 17No plan
Kecia Steelman
President and CEO · sold 2,000 at $545.88
$1.09M
4.7% of stake
Sep 11No plan
Lorna Nagler
Director · sold 600 at $537.31
$322k
7.7% of stake
Jun 15No plan
George R Mrkonic Jr
Director · sold 383 at $475.84
$182k
14% of stake
Apr 7No plan
George R Mrkonic Jr
Director · sold 452 at $539.29
$244k
16% of stake
Sep 4, 2025No plan
Mike C. Smith
Director · sold 500 at $528.43
$264k
18% of stake
Apr 1, 2025No plan
Jodi J Caro
GC, Chief Risk & Compl. Ofc. · sold 902 at $369.16
$333k
11% of stake
Mar 20, 2025
Kecia Steelman
President and CEO · bought 1,440 at $346.89
$500k
9.3% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch ULTA, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

Related stocks: Retail-Retail Stores, NEC

BBWIBath & Body Works, Inc.

WOOFPetco Health and Wellness Company, Inc.

SBHSally Beauty Holdings Inc.

TITNTitan Machinery Inc.

SGUStar Group L.P.

FLWS1-800-Flowers.com Inc.

NEGGNewegg Commerce, Inc.

WWayfair Inc.

Spot a number that looks wrong? Check it in ULTA's SEC filings or

Download this analysis as a PDF (Pro)

Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

2 of 2 free stocks used today

Keep analysing ULTA

Create a free account and get 14 days of Premium: every stock and every tool.

Unlimited stocksQuality, fair value and dividends for 10,000+ stocks
Stock screenerFilter on quality, valuation and dividend safety
Portfolio trackerReal return, dividend calendar and portfolio quality
Editable DCFChange the assumptions and watch fair value move
Compare side by sideUp to 10 stocks in one table
Unlimited alertsPrice, P/E, Quality Score and yield

No card. Moves to Free after, unless you upgrade.

Already have an account?

Or come back tomorrow. Stocks on your watchlist are always free to view.