SoFi Technologies, Inc. (SOFI) Insider Trading

Last 12 months

Insiders bought $2.46M and sold $11.7M on the open market.

83% of the selling was scheduled in advance under 10b5-1 plans. Director Steven J Freiberg sold $1.91M on Feb 6, 14% of their stake, outside a plan.

Net open-market

−$9.24M

7 buys · 19 sales

Under a 10b5-1 plan

83%

of the value sold

Insiders who bought / sold

3 / 5

executives and directors

Last open-market buy

Jun 2026

Jun 16, 2026

Get an email when SOFI's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
Oct 20	Kelli Keough EVP, GBUL, SIPS	Sold10b5-1 plan	10,203	$14.72	$150k	2.5%	Form 4
Sep 21	Kelli Keough EVP, GBUL, SIPS	Sold10b5-1 plan	10,203	$16.99	$173k	2.4%	Form 4
Sep 21	Jeremy Rishel Chief Technology Officer	Sold10b5-1 plan	18,624	$17.50	$326k	2.0%	Form 4
Aug 20	Kelli Keough EVP, GBUL, SIPS	Sold10b5-1 plan	11,286	$18.00	$203k	3.1%	Form 4
Jul 20	Kelli Keough EVP, GBUL, SIPS	Sold10b5-1 plan	10,954	$17.19	$188k	2.9%	Form 4
Jun 22	Kelli Keough EVP, GBUL, SIPS	Sold10b5-1 plan	10,954	$17.35	$190k	2.8%	Form 4
Jun 18	Robert S Lavet General Counsel	SoldNo plan	1,188	$17.55	$21k	1.3%	Form 4
Jun 17	Jeremy Rishel Chief Technology Officer	Sold10b5-1 plan	102,123	$17.78	$1.82M	10%	Form 4
Jun 16	Anthony Noto Chief Executive Officer	Bought	13,888	$18.06	$251k	0.1%	Form 4
May 20	Kelli Keough EVP, GBUL, SIPS	Sold10b5-1 plan	10,037	$15.53	$156k	3.0%	Form 4
May 11	Anthony Noto Chief Executive Officer	Bought	15,545	$16.00	$249k	0.1%	Form 4
May 8	Anthony Noto Chief Executive Officer	Bought	15,878	$15.73	$250k	0.1%	Form 4
Apr 21	Kelli Keough EVP, GBUL, SIPS	Sold10b5-1 plan	9,742	$19.25	$188k	2.8%	Form 4
Mar 20	Kelli Keough EVP, GBUL, SIPS	Sold10b5-1 plan	9,742	$16.94	$165k	2.8%	Form 4
Mar 18	Jeremy Rishel Chief Technology Officer	Sold10b5-1 plan	94,958	$17.43	$1.66M	10%	Form 4
Mar 17	Anthony Noto Chief Executive Officer	Bought	28,900	$17.32	$501k	0.2%	Form 4
Mar 2	Anthony Noto Chief Executive Officer	Bought	56,000	$17.88	$1M	0.5%	Form 4
Feb 20	Kelli Keough EVP, GBUL, SIPS	Sold10b5-1 plan	9,755	$18.87	$184k	3.2%	Form 4
Feb 6	Steven J Freiberg Director	SoldNo plan	94,225	$20.31	$1.91M	14%	Form 4
Feb 6	Robert S Lavet General Counsel	Bought	5,000	$21.04	$105k	41%	Form 4
Feb 5	Eric Schuppenhauer EVP GBUL Borrow	Bought	5,000	$19.93	$100k	2.2%	Form 4
Jan 20	Kelli Keough EVP, GBUL, SIPS	Sold10b5-1 plan	9,468	$25.75	$244k	3.0%	Form 4
Dec 23, 2025	Kelli Keough EVP, GBUL, SIPS	Sold10b5-1 plan	9,468	$27.14	$257k	2.9%	Form 4
Dec 17, 2025	Jeremy Rishel Chief Technology Officer	Sold10b5-1 plan	91,837	$26.64	$2.45M	10%	Form 4
Nov 21, 2025	Arun Pinto Chief Risk Officer	Sold10b5-1 plan	46,132	$24.76	$1.14M	25%	Form 4
Nov 20, 2025	Kelli Keough EVP, GBUL, SIPS	Sold10b5-1 plan	10,340	$26.43	$273k	3.8%	Form 4
Oct 20, 2025	Kelli Keough EVP, GBUL, SIPS	Sold10b5-1 plan	10,036	$28.33	$284k	3.5%	Form 4
Sep 18, 2025	Kelli Keough EVP, GBUL, SIPS	Sold10b5-1 plan	10,036	$27.86	$280k	3.4%	Form 4
Sep 18, 2025	Jeremy Rishel Chief Technology Officer	Sold10b5-1 plan	98,733	$27.50	$2.72M	11%	Form 4
Aug 20, 2025	Kelli Keough EVP, GBUL, SIPS	Sold10b5-1 plan	10,578	$22.13	$234k	4.3%	Form 4
Jul 18, 2025	Kelli Keough EVP, GBUL, SIPS	Sold10b5-1 plan	10,267	$21.80	$224k	4.0%	Form 4
Jun 20, 2025	Kelli Keough EVP, GBUL, SIPS	Sold10b5-1 plan	10,267	$15.22	$156k	3.9%	Form 4
Jun 20, 2025	Jeremy Rishel Chief Technology Officer	Sold10b5-1 plan	66,847	$15.55	$1.04M	8.4%	Form 4
Jun 5, 2025 – Jun 10, 2025	Magdalena Yesil Director	SoldNo plan 2 parts	174,280	$14.17 average	$2.47M	38%	Form 4
May 20, 2025	Kelli Keough EVP, GBUL, SIPS	Sold10b5-1 plan	11,520	$13.38	$154k	5.4%	Form 4
Apr 21, 2025	Kelli Keough EVP, GBUL, SIPS	Sold10b5-1 plan	11,181	$10.71	$120k	4.9%	Form 4
Mar 20, 2025	Kelli Keough EVP, GBUL, SIPS	Sold10b5-1 plan	11,181	$12.72	$142k	4.7%	Form 4
Mar 20, 2025	Jeremy Rishel Chief Technology Officer	Sold10b5-1 plan	68,625	$12.64	$867k	9.5%	Form 4
Feb 20, 2025	Kelli Keough EVP, GBUL, SIPS	Sold10b5-1 plan	9,185	$15.43	$142k	5.1%	Form 4
Jan 21, 2025	Kelli Keough EVP, GBUL, SIPS	Sold10b5-1 plan	8,914	$17.58	$157k	4.7%	Form 4

Oct 2010b5-1 plan
Kelli Keough
EVP, GBUL, SIPS · sold 10,203 at $14.72
$150k
2.5% of stake
Sep 2110b5-1 plan
Kelli Keough
EVP, GBUL, SIPS · sold 10,203 at $16.99
$173k
2.4% of stake
Sep 2110b5-1 plan
Jeremy Rishel
Chief Technology Officer · sold 18,624 at $17.50
$326k
2.0% of stake
Aug 2010b5-1 plan
Kelli Keough
EVP, GBUL, SIPS · sold 11,286 at $18.00
$203k
3.1% of stake
Jul 2010b5-1 plan
Kelli Keough
EVP, GBUL, SIPS · sold 10,954 at $17.19
$188k
2.9% of stake
Jun 2210b5-1 plan
Kelli Keough
EVP, GBUL, SIPS · sold 10,954 at $17.35
$190k
2.8% of stake
Jun 18No plan
Robert S Lavet
General Counsel · sold 1,188 at $17.55
$21k
1.3% of stake
Jun 1710b5-1 plan
Jeremy Rishel
Chief Technology Officer · sold 102,123 at $17.78
$1.82M
10% of stake
Jun 16
Anthony Noto
Chief Executive Officer · bought 13,888 at $18.06
$251k
0.1% of stake
May 2010b5-1 plan
Kelli Keough
EVP, GBUL, SIPS · sold 10,037 at $15.53
$156k
3.0% of stake
May 11
Anthony Noto
Chief Executive Officer · bought 15,545 at $16.00
$249k
0.1% of stake
May 8
Anthony Noto
Chief Executive Officer · bought 15,878 at $15.73
$250k
0.1% of stake
Apr 2110b5-1 plan
Kelli Keough
EVP, GBUL, SIPS · sold 9,742 at $19.25
$188k
2.8% of stake
Mar 2010b5-1 plan
Kelli Keough
EVP, GBUL, SIPS · sold 9,742 at $16.94
$165k
2.8% of stake
Mar 1810b5-1 plan
Jeremy Rishel
Chief Technology Officer · sold 94,958 at $17.43
$1.66M
10% of stake
Mar 17
Anthony Noto
Chief Executive Officer · bought 28,900 at $17.32
$501k
0.2% of stake
Mar 2
Anthony Noto
Chief Executive Officer · bought 56,000 at $17.88
$1M
0.5% of stake
Feb 2010b5-1 plan
Kelli Keough
EVP, GBUL, SIPS · sold 9,755 at $18.87
$184k
3.2% of stake
Feb 6No plan
Steven J Freiberg
Director · sold 94,225 at $20.31
$1.91M
14% of stake
Feb 6
Robert S Lavet
General Counsel · bought 5,000 at $21.04
$105k
41% of stake
Feb 5
Eric Schuppenhauer
EVP GBUL Borrow · bought 5,000 at $19.93
$100k
2.2% of stake
Jan 2010b5-1 plan
Kelli Keough
EVP, GBUL, SIPS · sold 9,468 at $25.75
$244k
3.0% of stake
Dec 23, 202510b5-1 plan
Kelli Keough
EVP, GBUL, SIPS · sold 9,468 at $27.14
$257k
2.9% of stake
Dec 17, 202510b5-1 plan
Jeremy Rishel
Chief Technology Officer · sold 91,837 at $26.64
$2.45M
10% of stake
Nov 21, 202510b5-1 plan
Arun Pinto
Chief Risk Officer · sold 46,132 at $24.76
$1.14M
25% of stake
Nov 20, 202510b5-1 plan
Kelli Keough
EVP, GBUL, SIPS · sold 10,340 at $26.43
$273k
3.8% of stake
Oct 20, 202510b5-1 plan
Kelli Keough
EVP, GBUL, SIPS · sold 10,036 at $28.33
$284k
3.5% of stake
Sep 18, 202510b5-1 plan
Kelli Keough
EVP, GBUL, SIPS · sold 10,036 at $27.86
$280k
3.4% of stake
Sep 18, 202510b5-1 plan
Jeremy Rishel
Chief Technology Officer · sold 98,733 at $27.50
$2.72M
11% of stake
Aug 20, 202510b5-1 plan
Kelli Keough
EVP, GBUL, SIPS · sold 10,578 at $22.13
$234k
4.3% of stake
Jul 18, 202510b5-1 plan
Kelli Keough
EVP, GBUL, SIPS · sold 10,267 at $21.80
$224k
4.0% of stake
Jun 20, 202510b5-1 plan
Kelli Keough
EVP, GBUL, SIPS · sold 10,267 at $15.22
$156k
3.9% of stake
Jun 20, 202510b5-1 plan
Jeremy Rishel
Chief Technology Officer · sold 66,847 at $15.55
$1.04M
8.4% of stake
Jun 5, 2025 – Jun 10, 2025No plan
Magdalena Yesil
Director · sold 174,280 at avg $14.17
$2.47M
38% of stake
May 20, 202510b5-1 plan
Kelli Keough
EVP, GBUL, SIPS · sold 11,520 at $13.38
$154k
5.4% of stake
Apr 21, 202510b5-1 plan
Kelli Keough
EVP, GBUL, SIPS · sold 11,181 at $10.71
$120k
4.9% of stake
Mar 20, 202510b5-1 plan
Kelli Keough
EVP, GBUL, SIPS · sold 11,181 at $12.72
$142k
4.7% of stake
Mar 20, 202510b5-1 plan
Jeremy Rishel
Chief Technology Officer · sold 68,625 at $12.64
$867k
9.5% of stake
Feb 20, 202510b5-1 plan
Kelli Keough
EVP, GBUL, SIPS · sold 9,185 at $15.43
$142k
5.1% of stake
Jan 21, 202510b5-1 plan
Kelli Keough
EVP, GBUL, SIPS · sold 8,914 at $17.58
$157k
4.7% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch SOFI, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

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Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

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