Harley-Davidson Inc.
Harley-Davidson, Inc. was incorporated in 1981, at which time it purchased the Harley-Davidson motorcycle business from AMF Incorporated in a management buyout. Unless the context otherwise requires, all references to the Company include Harley-Davidson, Inc. and all of its subsidiaries.
$26.76
-$0.83 (-3.01%)
EOD Oct 16, 2026
Operating margin is thin at 8.29%. Limited cushion if revenue slows or costs rise, not the profile of a wide-moat business.
Revenue declined 5.6% YoY. The question is whether this is cyclical or a structural shift.
Free cash flow declined 52% versus the prior year, cash generation momentum has weakened.
14.9x earnings. The multiple is below average. Either the market is pricing in deterioration you should investigate, or there's genuine value here.
Price History
Valuation & Multiples
Based on TTM earnings · Diluted shares
Profitability & Returns
Revenue (TTM)
$4.50B
▼ -5.6% YoY
Net Income (TTM)
$207M
▼ -25.6% YoY
Op. Margin
4.73%
▼ -0.1pp YoY
ROIC
1.89%
▼ -0.2pp YoY
Cash Flow & Balance Sheet
FCF (TTM)
-$133M
▼ -52.1% YoY
Op. Cash Flow (TTM)
-$255K
▼ -46.5% YoY
Net Debt
$411M
Cash & Equiv.
$1.90B
5Y CAGR: +3.8%
5Y CAGR: -16.9%
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SourceComputed from the 10-Q filed 31 Jul 2026, covering the period ending 30 Jun 2026, as reported to the SEC. Data last refreshed 2 Oct 2026. How this is calculated.
Price from market data, last close as of 16 Oct 2026. Fiscal year ends Dec. Sector medians are approximate S&P 500 benchmarks and update periodically.
Is Harley-Davidson (HOG) overvalued?
At a P/E of 14.9, Harley-Davidson (HOG)'s valuation is best read against its own history, its peers, and the growth its price implies. A high multiple is not the same as overvalued: fast-growing, high-quality businesses can deserve a premium. See the general approach in how to tell if a stock is overvalued.
On quality, Harley-Davidson scores 19/100 on Intrinsiqq's quality scorecard (a lower-quality business on these measures), weighing growth, margins, returns on capital, share count, and balance-sheet strength. It currently yields about 3.0%; see dividend safety for coverage and history. All figures are computed from SEC filings; read the full methodology, or see how the market compares in our US profitability statistics. This is analysis, not investment advice.
Frequently asked
Is Harley-Davidson a high-quality business?+
Harley-Davidson scores 19 out of 100 on Intrinsiqq's quality score, a weighted blend of 7 metrics each scored 0 to 100, which makes it a lower-quality business on these measures. Recent fundamentals include a 4.7% operating margin and a 1.9% return on invested capital. The score weighs revenue and free-cash-flow growth, operating margins, return on invested capital, share-count change, and balance-sheet strength, all computed from SEC filings, not opinion. Because valuation only means something relative to quality, the full metric-by-metric breakdown is on the quality scorecard.
Does Harley-Davidson (HOG) pay a dividend, and how much?+
Yes, Harley-Davidson pays a regular dividend of about $0.76 per share per year (typically in quarterly installments), a yield of roughly 3.0% at the current price. That is a payout ratio of about 40.1% of earnings, so the dividend is well covered. A low headline yield is not the same as a weak dividend: what matters is how well earnings and free cash flow cover the payout and whether it is growing, not the percentage alone. For HOG's full payout history, growth streak and dividend-safety score, see the dividends tab.
Is Harley-Davidson a good stock to buy right now?+
That depends on valuation and quality together, not either alone. you should weigh HOG's valuation and scores 19/100 on quality (lower-quality). It also yields about 3.0%. A cheap price is only a bargain if the business is durable, and a premium can be justified by genuine quality, so the two questions, "is it cheap?" and "is it good?", only make sense side by side. Read the valuation against the quality scorecard, run the DCF on your own assumptions, and decide for yourself. This is analysis from SEC filings, not investment advice.
Related stocks: Motorcycles, Bicycles & Parts
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Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.