Harley-Davidson Inc. Insider Trading

HOG

Cluster buy

3 insiders bought $1.44M of their own stock in 12 days.

Open-market purchases by executives and directors between Jul 31 and Aug 11. Buying is rarer than selling and says more, but it is one input, not a verdict.

Net open-market

+$1.01M

6 buys · 11 sales

Under a 10b5-1 plan

32%

of the value sold

Insiders who bought / sold

5 / 5

executives and directors

Last open-market buy

Aug 2026

Aug 11, 2026

Get an email when HOG's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
Oct 1	Jonathan R Root CFO and CCO	Sold10b5-1 plan	1,559	$24.43	38K	3.7%	Form 4
Sep 1	Jonathan R Root CFO and CCO	Sold10b5-1 plan	1,554	$27.46	43K	3.6%	Form 4
Aug 11	Gayle Littleton CLO, CCO, CAO & Corp Sec	Bought	7,500	$26.38	198K	New	Form 4
Aug 10	Artie Starrs President & CEO	Bought	10,000	$25.89	259K	67%	Form 4
Aug 3	Jonathan R Root CFO and CCO	Sold10b5-1 plan	1,554	$24.88	39K	3.5%	Form 4
Jul 31	Daniel J Nova Director	Bought	40,000	$24.57	983K	526%	Form 4
Jul 1	Jonathan R Root CFO and CCO	Sold10b5-1 plan	1,554	$24.44	38K	3.4%	Form 4
Jun 1	Jonathan R Root CFO and CCO	Sold10b5-1 plan	1,554	$23.87	37K	3.3%	Form 4
May 19	Jonathan R Root CFO and CCO	Sold10b5-1 plan	1,554	$24.21	38K	3.2%	Form 4
May 11	Paul J Krause Chief Legal Officer	Sold10b5-1 plan	1,564	$26.00	41K	4.9%	Form 4
Mar 12	Charles Do Sr. Vice President, HDFSI	SoldNo plan	4,241	$18.10	77K	96%	Form 4
Mar 9	Lori Ann Flees Director	Bought	4,000	$18.89	76K	55%	Form 4
Mar 9	Artie Starrs President & CEO	Bought	15,000	$19.10	287K	New	Form 4
Feb 27	Rafeh Masood Director	Bought	2,775	$18.00	50K	59%	Form 4
Feb 25	James D Farley Jr Director	SoldNo plan	6,454	$18.71	121K	28%	Form 4
Nov 20, 2025	Luke Christopher Mansfield Chief Commercial Officer	SoldNo plan	11,500	$23.21	267K	48%	Form 4
Nov 7, 2025	Charles Do Sr. Vice President, HDFSI	SoldNo plan	4,136	$25.51	106K	96%	Form 4
Aug 5, 2025	Rafeh Masood Director	Bought	2,068	$24.06	50K	78%	Form 4
Feb 13, 2025	Luke Christopher Mansfield Chief Commercial Officer	SoldNo plan	3,400	$25.96	88K	13%	Form 4

Oct 110b5-1 plan
Jonathan R Root
CFO and CCO · sold 1,559 at $24.43
38K
3.7% of stake
Sep 110b5-1 plan
Jonathan R Root
CFO and CCO · sold 1,554 at $27.46
43K
3.6% of stake
Aug 11
Gayle Littleton
CLO, CCO, CAO & Corp Sec · bought 7,500 at $26.38
198K
New position
Aug 10
Artie Starrs
President & CEO · bought 10,000 at $25.89
259K
67% of stake
Aug 310b5-1 plan
Jonathan R Root
CFO and CCO · sold 1,554 at $24.88
39K
3.5% of stake
Jul 31
Daniel J Nova
Director · bought 40,000 at $24.57
983K
526% of stake
Jul 110b5-1 plan
Jonathan R Root
CFO and CCO · sold 1,554 at $24.44
38K
3.4% of stake
Jun 110b5-1 plan
Jonathan R Root
CFO and CCO · sold 1,554 at $23.87
37K
3.3% of stake
May 1910b5-1 plan
Jonathan R Root
CFO and CCO · sold 1,554 at $24.21
38K
3.2% of stake
May 1110b5-1 plan
Paul J Krause
Chief Legal Officer · sold 1,564 at $26.00
41K
4.9% of stake
Mar 12No plan
Charles Do
Sr. Vice President, HDFSI · sold 4,241 at $18.10
77K
96% of stake
Mar 9
Lori Ann Flees
Director · bought 4,000 at $18.89
76K
55% of stake
Mar 9
Artie Starrs
President & CEO · bought 15,000 at $19.10
287K
New position
Feb 27
Rafeh Masood
Director · bought 2,775 at $18.00
50K
59% of stake
Feb 25No plan
James D Farley Jr
Director · sold 6,454 at $18.71
121K
28% of stake
Nov 20, 2025No plan
Luke Christopher Mansfield
Chief Commercial Officer · sold 11,500 at $23.21
267K
48% of stake
Nov 7, 2025No plan
Charles Do
Sr. Vice President, HDFSI · sold 4,136 at $25.51
106K
96% of stake
Aug 5, 2025
Rafeh Masood
Director · bought 2,068 at $24.06
50K
78% of stake
Feb 13, 2025No plan
Luke Christopher Mansfield
Chief Commercial Officer · sold 3,400 at $25.96
88K
13% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch HOG, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

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Held by ETFs

HOG is in 90 US ETFs. The largest of them, with HOG's weight in each:

Spot a number that looks wrong? Check it in HOG's SEC filings or

Download this analysis as a PDF (Pro)

Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

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