C&F Financial Corporation (CFFI) Insider Trading

Last 12 months

Insiders sold $722k and bought nothing on the open market.

None of the selling was scheduled in advance under a 10b5-1 plan. EVP, CHIEF FINANCIAL OFFICER Jason E Long sold $103k on Jun 5, 12% of their stake, outside a plan. The last open-market buy by an executive or director was in Apr 2024.

Net open-market

−$722k

0 buys · 12 sales

Under a 10b5-1 plan

of the value sold

Insiders who bought / sold

0 / 7

executives and directors

Last open-market buy

Apr 2024

Apr 30, 2024

Get an email when CFFI's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
Sep 4	S Dustin Crone PRESIDENT & CEO C&F FINANCE	SoldNo plan	900	$94.41	$85k	9.7%	Form 4
Sep 4	Larry G Dillon EXECUTIVE CHAIRMAN	SoldNo plan	1,000	$95.07	$95k	2.9%	Form 4
Aug 20	Larry G Dillon EXECUTIVE CHAIRMAN	SoldNo plan	1,000	$86.00	$86k	2.9%	Form 4
Aug 5	D Anthony Peay Director	SoldNo plan	425	$85.92	$37k	19%	Form 4
Aug 5	Thomas F Cherry PRESIDENT & CEO	SoldNo plan	500	$87.13	$44k	1.3%	Form 4
Aug 3	John A Seaman III EVP, CHIEF CREDIT OFFICER	SoldNo plan	650	$84.61	$55k	12%	Form 4
Jun 11 – 12	Thomas F Cherry PRESIDENT & CEO	SoldNo plan 2 parts	171	$77.68 average	$13k	0.4%	Form 4
Jun 8 – 10	Thomas F Cherry PRESIDENT & CEO	SoldNo plan 3 parts	1,207	$76.27 average	$92k	3.0%	Form 4
Jun 5	Jason E Long EVP, CHIEF FINANCIAL OFFICER	SoldNo plan	1,360	$75.50	$103k	12%	Form 4
May 27	Thomas F Cherry PRESIDENT & CEO	SoldNo plan	500	$75.00	$38k	1.2%	Form 4
May 13	Elizabeth R Kelley Director	SoldNo plan	1,025	$73.00	$75k	20%	Form 4
Feb 26	Thomas F Cherry PRESIDENT & CEO	SoldNo plan	11	$78.25	$861	<0.1%	Form 4
Aug 22, 2025	Thomas F Cherry PRESIDENT & CEO	SoldNo plan	1,205	$71.00	$86k	3.0%	Form 4
May 29, 2025	D Anthony Peay Director	SoldNo plan	136	$66.94	$9k	6.9%	Form 4
May 20, 2025	D Anthony Peay Director	SoldNo plan	103	$66.86	$7k	5.0%	Form 4
May 19, 2025	D Anthony Peay Director	SoldNo plan	254	$68.04	$17k	11%	Form 4
May 14, 2025 – May 15, 2025	D Anthony Peay Director	SoldNo plan 2 parts	507	$68.38 average	$35k	18%	Form 4
Mar 4, 2025 – Mar 5, 2025	Thomas F Cherry PRESIDENT & CEO	SoldNo plan 2 parts	300	$76.39 average	$23k	0.8%	Form 4
Mar 3, 2025	Mark A Fox PRESIDENT & CEO C&F MORTGAGE	SoldNo plan	1,032	$81.00	$84k	8.6%	Form 4
Dec 9, 2024	Thomas F Cherry PRESIDENT & CEO	SoldNo plan	731	$78.00	$57k	1.9%	Form 4
Dec 9, 2024	Paul C Robinson Director	SoldNo plan	100	$77.30	$8k	0.6%	Form 4
Dec 2, 2024	Bryan Edwin McKernon PRESIDENT & CEO C&F MORTGAGE	SoldNo plan	1,262	$76.00	$96k	8.7%	Form 4
Nov 27, 2024	S Dustin Crone PRESIDENT & CEO C&F FINANCE	SoldNo plan	1,400	$72.71	$102k	14%	Form 4
Nov 27, 2024	Bryan Edwin McKernon PRESIDENT & CEO C&F MORTGAGE	SoldNo plan	1,238	$76.00	$94k	7.9%	Form 4
Nov 26, 2024	Jason E Long EVP, CHIEF FINANCIAL OFFICER	SoldNo plan	600	$78.71	$47k	5.9%	Form 4
Nov 22, 2024	John A Seaman III EVP, CHIEF CREDIT OFFICER	SoldNo plan	2,500	$74.05	$185k	36%	Form 4
Nov 6, 2024	Thomas F Cherry PRESIDENT & CEO	SoldNo plan	2,000	$70.00	$140k	4.9%	Form 4

Sep 4No plan
S Dustin Crone
PRESIDENT & CEO C&F FINANCE · sold 900 at $94.41
$85k
9.7% of stake
Sep 4No plan
Larry G Dillon
EXECUTIVE CHAIRMAN · sold 1,000 at $95.07
$95k
2.9% of stake
Aug 20No plan
Larry G Dillon
EXECUTIVE CHAIRMAN · sold 1,000 at $86.00
$86k
2.9% of stake
Aug 5No plan
D Anthony Peay
Director · sold 425 at $85.92
$37k
19% of stake
Aug 5No plan
Thomas F Cherry
PRESIDENT & CEO · sold 500 at $87.13
$44k
1.3% of stake
Aug 3No plan
John A Seaman III
EVP, CHIEF CREDIT OFFICER · sold 650 at $84.61
$55k
12% of stake
Jun 11 – 12No plan
Thomas F Cherry
PRESIDENT & CEO · sold 171 at avg $77.68
$13k
0.4% of stake
Jun 8 – 10No plan
Thomas F Cherry
PRESIDENT & CEO · sold 1,207 at avg $76.27
$92k
3.0% of stake
Jun 5No plan
Jason E Long
EVP, CHIEF FINANCIAL OFFICER · sold 1,360 at $75.50
$103k
12% of stake
May 27No plan
Thomas F Cherry
PRESIDENT & CEO · sold 500 at $75.00
$38k
1.2% of stake
May 13No plan
Elizabeth R Kelley
Director · sold 1,025 at $73.00
$75k
20% of stake
Feb 26No plan
Thomas F Cherry
PRESIDENT & CEO · sold 11 at $78.25
$861
<0.1% of stake
Aug 22, 2025No plan
Thomas F Cherry
PRESIDENT & CEO · sold 1,205 at $71.00
$86k
3.0% of stake
May 29, 2025No plan
D Anthony Peay
Director · sold 136 at $66.94
$9k
6.9% of stake
May 20, 2025No plan
D Anthony Peay
Director · sold 103 at $66.86
$7k
5.0% of stake
May 19, 2025No plan
D Anthony Peay
Director · sold 254 at $68.04
$17k
11% of stake
May 14, 2025 – May 15, 2025No plan
D Anthony Peay
Director · sold 507 at avg $68.38
$35k
18% of stake
Mar 4, 2025 – Mar 5, 2025No plan
Thomas F Cherry
PRESIDENT & CEO · sold 300 at avg $76.39
$23k
0.8% of stake
Mar 3, 2025No plan
Mark A Fox
PRESIDENT & CEO C&F MORTGAGE · sold 1,032 at $81.00
$84k
8.6% of stake
Dec 9, 2024No plan
Thomas F Cherry
PRESIDENT & CEO · sold 731 at $78.00
$57k
1.9% of stake
Dec 9, 2024No plan
Paul C Robinson
Director · sold 100 at $77.30
$8k
0.6% of stake
Dec 2, 2024No plan
Bryan Edwin McKernon
PRESIDENT & CEO C&F MORTGAGE · sold 1,262 at $76.00
$96k
8.7% of stake
Nov 27, 2024No plan
S Dustin Crone
PRESIDENT & CEO C&F FINANCE · sold 1,400 at $72.71
$102k
14% of stake
Nov 27, 2024No plan
Bryan Edwin McKernon
PRESIDENT & CEO C&F MORTGAGE · sold 1,238 at $76.00
$94k
7.9% of stake
Nov 26, 2024No plan
Jason E Long
EVP, CHIEF FINANCIAL OFFICER · sold 600 at $78.71
$47k
5.9% of stake
Nov 22, 2024No plan
John A Seaman III
EVP, CHIEF CREDIT OFFICER · sold 2,500 at $74.05
$185k
36% of stake
Nov 6, 2024No plan
Thomas F Cherry
PRESIDENT & CEO · sold 2,000 at $70.00
$140k
4.9% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch CFFI, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

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Spot a number that looks wrong? Check it in CFFI's SEC filings or

Download this analysis as a PDF (Pro)

Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

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