Baozun Inc. (BZUN) Insider Trading

Last 12 months

Insiders bought $1.62M on the open market and sold nothing.

Net open-market

+$1.62M

32 buys · 0 sales

Under a 10b5-1 plan

—

no sales

Insiders who bought / sold

2 / 0

executives and directors

Last open-market buy

Oct 2026

Oct 14, 2026

Get an email when BZUN's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
Oct 14	Wenbin Qiu Chief Executive Officer	Bought	5,800	$3.44	$20k	0.3%	Form 4
Oct 12 – 13	Wenbin Qiu Chief Executive Officer	Bought 2 parts	11,800	$3.40 average	$40k	0.7%	Form 4
Sep 18 – 21	Wenbin Qiu Chief Executive Officer	Bought 2 parts	13,900	$2.87 average	$40k	0.8%	Form 4
Sep 16 – 17	Wenbin Qiu Chief Executive Officer	Bought 2 parts	14,400	$2.79 average	$40k	0.9%	Form 4
Sep 15	Junhua Wu Chief Strategy Officer	Bought	13,900	$2.73	$38k	5.2%	Form 4
Sep 14 – 15	Wenbin Qiu Chief Executive Officer	Bought 2 parts	14,600	$2.73 average	$40k	0.9%	Form 4
Sep 2	Junhua Wu Chief Strategy Officer	Bought	13,500	$2.85	$38k	5.3%	Form 4
Jun 24	Junhua Wu Chief Strategy Officer	Bought	29,000	$2.85	$83k	13%	Form 4
Jun 22	Wenbin Qiu Chief Executive Officer	Bought	10,000	$2.81	$28k	0.6%	Form 4
Jun 17 – 18	Wenbin Qiu Chief Executive Officer	Bought 2 parts	20,000	$2.80 average	$56k	1.3%	Form 4
Jun 17	Junhua Wu Chief Strategy Officer	Bought	18,500	$2.84	$53k	9.0%	Form 4
Jun 15 – 16	Wenbin Qiu Chief Executive Officer	Bought 2 parts	20,000	$2.76 average	$55k	1.3%	Form 4
Jun 11 – 12	Wenbin Qiu Chief Executive Officer	Bought 2 parts	20,000	$2.70 average	$54k	1.3%	Form 4
Jun 11	Junhua Wu Chief Strategy Officer	Bought	18,000	$2.69	$48k	9.6%	Form 4
Jun 9 – 10	Wenbin Qiu Chief Executive Officer	Bought 2 parts	20,000	$2.68 average	$54k	1.3%	Form 4
Jun 5 – 8	Wenbin Qiu Chief Executive Officer	Bought 2 parts	20,000	$2.71 average	$54k	1.3%	Form 4
Jun 3 – 4	Wenbin Qiu Chief Executive Officer	Bought 2 parts	20,000	$2.65 average	$53k	1.3%	Form 4
Jun 1 – 2	Wenbin Qiu Chief Executive Officer	Bought 2 parts	20,000	$2.71 average	$54k	1.4%	Form 4
Jun 1	Junhua Wu Chief Strategy Officer	Bought	20,000	$2.70	$54k	12%	Form 4
May 28 – 29	Wenbin Qiu Chief Executive Officer	Bought 2 parts	20,000	$2.57 average	$51k	1.4%	Form 4
May 28	Junhua Wu Chief Strategy Officer	Bought	19,500	$2.56	$50k	13%	Form 4
May 26 – 27	Wenbin Qiu Chief Executive Officer	Bought 2 parts	20,000	$2.57 average	$51k	1.4%	Form 4
May 26	Junhua Wu Chief Strategy Officer	Bought	10,000	$2.55	$26k	7.2%	Form 4
Apr 17	Wenbin Qiu Chief Executive Officer	Bought	16,000	$3.14	$50k	1.1%	Form 4
Apr 15 – 16	Wenbin Qiu Chief Executive Officer	Bought 2 parts	28,500	$2.79 average	$80k	2.1%	Form 4
Apr 13 – 14	Wenbin Qiu Chief Executive Officer	Bought 2 parts	23,600	$2.55 average	$60k	1.7%	Form 4
Apr 10 – 13	Junhua Wu Chief Strategy Officer	Bought 2 parts	16,456	$2.46 average	$40k	13%	Form 4
Apr 9 – 10	Wenbin Qiu Chief Executive Officer	Bought 2 parts	24,050	$2.50 average	$60k	1.8%	Form 4
Apr 8	Junhua Wu Chief Strategy Officer	Bought	30,886	$2.54	$78k	34%	Form 4
Apr 7 – 8	Wenbin Qiu Chief Executive Officer	Bought 2 parts	23,600	$2.54 average	$60k	1.8%	Form 4
Apr 2	Junhua Wu Chief Strategy Officer	Bought	30,000	$2.47	$74k	49%	Form 4
Mar 31	Junhua Wu Chief Strategy Officer	Bought	14,000	$2.40	$34k	30%	Form 4

Oct 14
Wenbin Qiu
Chief Executive Officer · bought 5,800 at $3.44
$20k
0.3% of stake
Oct 12 – 13
Wenbin Qiu
Chief Executive Officer · bought 11,800 at avg $3.40
$40k
0.7% of stake
Sep 18 – 21
Wenbin Qiu
Chief Executive Officer · bought 13,900 at avg $2.87
$40k
0.8% of stake
Sep 16 – 17
Wenbin Qiu
Chief Executive Officer · bought 14,400 at avg $2.79
$40k
0.9% of stake
Sep 15
Junhua Wu
Chief Strategy Officer · bought 13,900 at $2.73
$38k
5.2% of stake
Sep 14 – 15
Wenbin Qiu
Chief Executive Officer · bought 14,600 at avg $2.73
$40k
0.9% of stake
Sep 2
Junhua Wu
Chief Strategy Officer · bought 13,500 at $2.85
$38k
5.3% of stake
Jun 24
Junhua Wu
Chief Strategy Officer · bought 29,000 at $2.85
$83k
13% of stake
Jun 22
Wenbin Qiu
Chief Executive Officer · bought 10,000 at $2.81
$28k
0.6% of stake
Jun 17 – 18
Wenbin Qiu
Chief Executive Officer · bought 20,000 at avg $2.80
$56k
1.3% of stake
Jun 17
Junhua Wu
Chief Strategy Officer · bought 18,500 at $2.84
$53k
9.0% of stake
Jun 15 – 16
Wenbin Qiu
Chief Executive Officer · bought 20,000 at avg $2.76
$55k
1.3% of stake
Jun 11 – 12
Wenbin Qiu
Chief Executive Officer · bought 20,000 at avg $2.70
$54k
1.3% of stake
Jun 11
Junhua Wu
Chief Strategy Officer · bought 18,000 at $2.69
$48k
9.6% of stake
Jun 9 – 10
Wenbin Qiu
Chief Executive Officer · bought 20,000 at avg $2.68
$54k
1.3% of stake
Jun 5 – 8
Wenbin Qiu
Chief Executive Officer · bought 20,000 at avg $2.71
$54k
1.3% of stake
Jun 3 – 4
Wenbin Qiu
Chief Executive Officer · bought 20,000 at avg $2.65
$53k
1.3% of stake
Jun 1 – 2
Wenbin Qiu
Chief Executive Officer · bought 20,000 at avg $2.71
$54k
1.4% of stake
Jun 1
Junhua Wu
Chief Strategy Officer · bought 20,000 at $2.70
$54k
12% of stake
May 28 – 29
Wenbin Qiu
Chief Executive Officer · bought 20,000 at avg $2.57
$51k
1.4% of stake
May 28
Junhua Wu
Chief Strategy Officer · bought 19,500 at $2.56
$50k
13% of stake
May 26 – 27
Wenbin Qiu
Chief Executive Officer · bought 20,000 at avg $2.57
$51k
1.4% of stake
May 26
Junhua Wu
Chief Strategy Officer · bought 10,000 at $2.55
$26k
7.2% of stake
Apr 17
Wenbin Qiu
Chief Executive Officer · bought 16,000 at $3.14
$50k
1.1% of stake
Apr 15 – 16
Wenbin Qiu
Chief Executive Officer · bought 28,500 at avg $2.79
$80k
2.1% of stake
Apr 13 – 14
Wenbin Qiu
Chief Executive Officer · bought 23,600 at avg $2.55
$60k
1.7% of stake
Apr 10 – 13
Junhua Wu
Chief Strategy Officer · bought 16,456 at avg $2.46
$40k
13% of stake
Apr 9 – 10
Wenbin Qiu
Chief Executive Officer · bought 24,050 at avg $2.50
$60k
1.8% of stake
Apr 8
Junhua Wu
Chief Strategy Officer · bought 30,886 at $2.54
$78k
34% of stake
Apr 7 – 8
Wenbin Qiu
Chief Executive Officer · bought 23,600 at avg $2.54
$60k
1.8% of stake
Apr 2
Junhua Wu
Chief Strategy Officer · bought 30,000 at $2.47
$74k
49% of stake
Mar 31
Junhua Wu
Chief Strategy Officer · bought 14,000 at $2.40
$34k
30% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch BZUN, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

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Spot a number that looks wrong? Check it in BZUN's SEC filings or

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Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

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