Choose a model
Each card values Baozun a different way, shown at our starting inputs. Pick one to see and change how it works.
Set your assumptions
Baozun on free cash flow: free cash flow per share, the cash left after investment, grows and is priced at a normal multiple.
Years to project
Growth of free cash flow per share
Free cash flow per share; starts at its own recent growth
Exit P/FCF
No history to start from; set your own
Your desired return
Margin of safety
More
Your buy price
The expected return is measured from it; starts at today's price
How it's worked out
Today's free cash flow per share
Last twelve months
$0.26
Free cash flow in 2031
Grows 4.4% a year for 5 years
$0.32
Price in 2031
$0.32 × 18.0 P/FCF
$5.78
Worth today
÷ 1.10^5: your 10% a year, taken back out
$3.59
Plus dividends
$0.10 paid over 5 years, discounted the same way
+ $0.08
Fair value
The most you can pay and still earn 10% a year
$3.66
Buy below
Fair value minus your 25% margin of safety
$2.75
Paying $3.46 instead gives 11.2% a year. Every rule is on the methodology page.
Outcome
What your assumptions give, and the path from today's price.
Fair value
$3.66
Expected return
11.2% a year
Future price, 2031
$5.78
Buy below
$2.75
Price 6% below fair valuePrice $3.46, at your 10% return
Projection
Solid blue: the price at each year end. Dashed blue: from today's price to the 2031 price. Green: from the fair value, rising at your 10% a year to the same end point; buy at or below it and you earn at least that. Every rule is on the methodology page. A model, not a forecast or advice.
Build your own intrinsic value for Baozun Inc. Start from three cases based on the company's own filings, then change any number to match your view.
Conservative
$2.63
24% below the priceof $3.46
Buy below $1.97 for a 25% safety margin
Your assumptions
Base
$7.34
112% above the priceof $3.46
Buy below $5.50 for a 25% safety margin
Your assumptions
Optimistic
$14.38
316% above the priceof $3.46
Buy below $10.79 for a 25% safety margin
Your assumptions
Where today's price sits
Today's price falls inside the modelled range.
Verdict
Today's price sits inside the range, 112% below the base case. Whether that is a discount depends entirely on the base case growth holding.
Base free cash flow
$45M
Trailing twelve months
Historical FCF CAGR
+15.2%
Across 6 reported periods
Market implies
7.3%
Growth needed at 8% WACC
Terminal value share
67%
Of the base case valuation
Growth needed to justify today's price
At a 8.0% discount rate, today's price already assumes 7.3% annual free cash flow growth for ten years. Your base case assumes 15.2%, so you are forecasting more growth than the price requires.
Curve holds terminal growth at 2.5%, years 6 to 10 at half the first-stage rate, and applies no safety margin.
Free cash flow history
The most recent period is the base every projection starts from. Compounded, that history is +15.2% a year.
Baozun (BZUN) intrinsic value and fair value
The calculator grows one of Baozun's per-share figures (earnings, free cash flow, revenue, book value or dividends) for a few years, puts an exit multiple on it, and discounts the result back at the yearly return you want. The answers below use its starting inputs for BZUN; this is analysis, not investment advice.
Frequently asked
What is Baozun's (BZUN) intrinsic value?+
With Intrinsiqq's starting inputs, Baozun's fair value is about $3.66 a share, based on its free cash flow per share. That assumes free cash flow per share of $0.26 grows about 4.4% a year for 5 years, the stock then trades at 18.0 times free cash flow, and you want a 10.0% yearly return. On its other figures: revenue $3.01. Every input can be changed on the page; the result is a model, not a forecast.
Is Baozun overvalued?+
At $3.46, the price is 6% below that fair value of $3.66, and buying at today's price would return about 11.2% a year if those inputs hold. Whether that is cheap or dear depends on whether you believe the growth and the exit multiple, which is what the calculator lets you test. This is analysis from SEC filings, not investment advice.
What growth does the Baozun valuation assume?+
Free cash flow per share grows about 4.4% a year to start, its own recent growth per share (three years for a company not yet profitable, five otherwise). The exit multiple starts at a default.
What is a good margin of safety for Baozun?+
A margin of safety is the cushion you want below the fair value before buying, in case the inputs are wrong. The calculator uses 25%, which puts the buy-below price at $2.75. Less predictable businesses deserve a wider cushion, or a higher desired return.
SourceFair value computed from the 10-K filed 23 Apr 2026, covering the period ending 31 Dec 2025, as reported to the SEC. Data last refreshed 23 Apr 2026. How this is calculated.
Price from market data, last close as of 4 Nov 2026. Fiscal year ends Dec.
Peers
Retail-Catalog & Mail-Order Houses · Pick stocks to compare with BZUN
Held by ETFs
BZUN is in 2 US ETFs. The largest of them, with BZUN's weight in each:
Spot a number that looks wrong? Check it in BZUN's SEC filings or
Download this analysis as a PDF (Pro)
Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.
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