All currency values in $ millions unless otherwise noted
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| Income Statement | DEC 2025 | DEC 2024 | DEC 2023 | DEC 2022 | DEC 2021 |
|---|---|---|---|---|---|
| Revenues | |||||
| Revenue | $1,422 | $1,291 | $1,241 | $1,218 | $1,474 |
| Cost of Revenue | $368 | $339 | $339 | $327 | $514 |
| Gross Profit | $1,054 | $952 | $902 | $891 | $960 |
| Operating Expenses | |||||
| Selling & Marketing | $550 | $463 | $398 | $388 | $400 |
| General & Administrative | $107 | $99 | $121 | $54 | $83 |
| Provision for Doubtful Accounts | $8 | – | – | – | – |
| Other Operating Expenses | $11 | $8 | $17 | $14 | $11 |
| Total Operating Expenses | $1,414 | $1,307 | $1,270 | $1,213 | $1,473 |
| Operating Income | $8 | -$16 | -$29 | $5 | $1 |
| Non-Operating | |||||
| Net Interest Expense | $2 | $4 | $6 | -$2 | $1 |
| Other Non-Operating Income (Expense) | -$39 | -$1 | -$7 | -$87 | -$26 |
| EBT (Earnings Before Tax) | -$29 | -$13 | -$31 | -$84 | -$24 |
| Income Tax Expense | $1 | $3 | $2 | $4 | $9 |
| Minority Interest | – | – | – | – | $0 |
| Net Income | |||||
| Net Income | -$35 | -$25 | -$39 | -$95 | -$34 |
| Per Share Data | |||||
| Revenue Per Share | $8.20 | $7.18 | $6.95 | $6.65 | $6.81 |
| EPS (Basic) | -$0.20 | -$0.14 | -$0.22 | -$0.52 | -$0.16 |
| EPS (Diluted) | -$0.20 | -$0.14 | -$0.22 | -$0.52 | -$0.16 |
| Weighted Avg Shares (Basic) | 173.5M | 179.7M | 178.5M | 183.3M | 216.4M |
| Weighted Avg Shares (Diluted) | 173.5M | 179.7M | 178.5M | 183.3M | 216.4M |
| Shares Outstanding | 173.5M | 179.7M | 178.5M | 183.3M | 216.4M |
| Dividends Per Share | $0.02 | $0.00 | $0.00 | – | – |
Baozun (BZUN) financials: revenue, profit and margins
Baozun (BZUN) generated about $1.4 billion in revenue and -$35 million in net income (a -2.4% net margin) over the trailing twelve months, growing at roughly 0.9% a year. Figures are from SEC filings; this is analysis, not investment advice.
Frequently asked
What is Baozun's (BZUN) revenue?+
Baozun generated about $1.4 billion in revenue over the trailing twelve months. Revenue has grown at roughly 0.9% a year over the past five years. Revenue is the top line, before any costs; what matters for value is how much of it survives to free cash flow. The full income statement, balance sheet and cash-flow statement are on this tab.
Is Baozun profitable?+
Baozun reported about -$35 million in net loss over the trailing twelve months, a net margin of roughly -2.4%. Net income is the bottom line after all costs, interest and taxes. Compare it to free cash flow on this tab, since reported profit and actual cash generated can diverge.
What are Baozun's profit margins?+
Baozun runs a gross margin of about 74.1%, an operating margin of about 0.6%, a net margin of about -2.4%. Margins show how much of each sales dollar a company keeps at each stage. Stable or rising margins usually signal pricing power and cost discipline; falling margins are worth investigating. See the multi-year trend on this tab.
How fast is Baozun growing?+
Baozun's revenue has compounded at roughly 0.9% a year over the past five years. Growth only creates value when it is profitable and cash-generative, so read this rate alongside BZUN's margins and free cash flow. This is analysis from SEC filings, not investment advice.
SourceFinancial statements computed from the 10-K filed 23 Apr 2026, covering the period ending 31 Dec 2025, as reported to the SEC. Data last refreshed 23 Apr 2026. How this is calculated.
Fiscal year ends Dec.
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Held by ETFs
BZUN is in 2 US ETFs. The largest of them, with BZUN's weight in each:
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Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.
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