Stitch Fix Inc. (SFIX) Insider Trading

Last 12 months

Insiders sold $6.6M and bought nothing on the open market.

All of the selling was scheduled in advance under 10b5-1 plans. The last open-market buy by an executive or director was in Jul 2022.

Net open-market

−$6.6M

0 buys · 19 sales

Under a 10b5-1 plan

100%

of the value sold

Insiders who bought / sold

0 / 4

executives and directors

Last open-market buy

Jul 2022

Jul 8, 2022

Get an email when SFIX's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
Aug 3	Anthony Bacos Chief Prod/Technology Officer	Sold10b5-1 plan 2 parts	70,000	$4.09 average	$286k	6.8%	Form 4
Jul 27	Anthony Bacos Chief Prod/Technology Officer	Sold10b5-1 plan 2 parts	70,000	$3.76 average	$263k	6.7%	Form 4
Jul 20	Anthony Bacos Chief Prod/Technology Officer	Sold10b5-1 plan 2 parts	70,000	$3.79 average	$265k	6.6%	Form 4
Jul 16	Casey O'Connor Chief Legal Officer	Sold10b5-1 plan	50,000	$3.93	$197k	10%	Form 4
Jul 13	Anthony Bacos Chief Prod/Technology Officer	Sold10b5-1 plan 2 parts	70,000	$3.62 average	$253k	6.5%	Form 4
Jul 6	David Aufderhaar Chief Financial Officer	Sold10b5-1 plan	67,960	$3.79	$258k	5.8%	Form 4
Jul 6	Anthony Bacos Chief Prod/Technology Officer	Sold10b5-1 plan 2 parts	70,000	$3.79 average	$265k	6.4%	Form 4
Jun 29	Anthony Bacos Chief Prod/Technology Officer	Sold10b5-1 plan 2 parts	70,011	$4.42 average	$309k	6.2%	Form 4
Jun 24	Anthony Bacos Chief Prod/Technology Officer	Sold10b5-1 plan	100,000	$4.51	$451k	8.5%	Form 4
Jun 22	Anthony Bacos Chief Prod/Technology Officer	Sold10b5-1 plan 2 parts	70,000	$4.03 average	$282k	6.1%	Form 4
Jun 16	Anthony Bacos Chief Prod/Technology Officer	Sold10b5-1 plan 2 parts	70,000	$4.15 average	$290k	6.1%	Form 4
Apr 10	Casey O'Connor Chief Legal Officer	Sold10b5-1 plan	60,000	$3.08	$185k	11%	Form 4
Apr 7	David Aufderhaar Chief Financial Officer	Sold10b5-1 plan	65,709	$3.09	$203k	5.3%	Form 4
Feb 2	Katrina Lake Director	Sold10b5-1 plan	8,835	$5.01	$44k	100%	Form 4
Jan 27	Casey O'Connor Chief Legal Officer	Sold10b5-1 plan	19,347	$5.68	$110k	3.4%	Form 4
Jan 20 – 22	Casey O'Connor Chief Legal Officer	Sold10b5-1 plan 3 parts	138,752	$5.23 average	$726k	20%	Form 4
Jan 20	David Aufderhaar Chief Financial Officer	Sold10b5-1 plan	24,114	$5.13	$124k	1.9%	Form 4
Jan 2	Katrina Lake Director	Sold10b5-1 plan	101,150	$5.08	$514k	100%	Form 4
Dec 5, 2025	Katrina Lake Director	Sold10b5-1 plan	303,450	$5.19	$1.57M	100%	Form 4
Oct 20, 2025	Casey O'Connor Chief Legal Officer	Sold10b5-1 plan	50,000	$4.41	$221k	10%	Form 4
Sep 19, 2025	Anthony Bacos Chief Prod/Technology Officer	Sold10b5-1 plan 2 parts	90,000	$5.61 average	$505k	10%	Form 4
Sep 2, 2025	Katrina Lake Director	Sold10b5-1 plan 2 parts	152,355	$5.06 average	$771k	100%	Form 4
Aug 13, 2025	Katrina Lake Director	Sold10b5-1 plan 2 parts	151,150	$5.03 average	$760k	100%	Form 4
Jul 28, 2025	Casey O'Connor Chief Legal Officer	Sold10b5-1 plan	31,248	$5.34	$167k	5.9%	Form 4
Jul 22, 2025 – Jul 23, 2025	Katrina Lake Director	Sold10b5-1 plan 3 parts	604,600	$5.09 average	$3.08M	70%	Form 4
Jul 22, 2025	Anthony Bacos Chief Prod/Technology Officer	Sold10b5-1 plan 2 parts	90,000	$5.00 average	$450k	9.8%	Form 4
Jul 22, 2025	David Aufderhaar Chief Financial Officer	Sold10b5-1 plan	20,538	$5.10	$105k	2.1%	Form 4
Jul 21, 2025 – Jul 22, 2025	Casey O'Connor Chief Legal Officer	Sold10b5-1 plan 2 parts	60,000	$4.77 average	$286k	11%	Form 4
Jun 10, 2025	Working Capital Advisors (uk) Ltd. Large holder	SoldNo plan	1,370,931	$4.68	$6.42M	11%	Form 4
Apr 14, 2025	Casey O'Connor Chief Legal Officer	Sold10b5-1 plan	50,000	$3.04	$152k	8.0%	Form 4
Dec 13, 2024	Anthony Bacos Chief Prod/Technology Officer	Sold10b5-1 plan	16,720	$4.61	$77k	1.8%	Form 4
Dec 11, 2024	Katrina Lake Director	Sold10b5-1 plan 3 parts	725,002	$5.78 average	$4.19M	100%	Form 4

Aug 310b5-1 plan
Anthony Bacos
Chief Prod/Technology Officer · sold 70,000 at avg $4.09
$286k
6.8% of stake
Jul 2710b5-1 plan
Anthony Bacos
Chief Prod/Technology Officer · sold 70,000 at avg $3.76
$263k
6.7% of stake
Jul 2010b5-1 plan
Anthony Bacos
Chief Prod/Technology Officer · sold 70,000 at avg $3.79
$265k
6.6% of stake
Jul 1610b5-1 plan
Casey O'Connor
Chief Legal Officer · sold 50,000 at $3.93
$197k
10% of stake
Jul 1310b5-1 plan
Anthony Bacos
Chief Prod/Technology Officer · sold 70,000 at avg $3.62
$253k
6.5% of stake
Jul 610b5-1 plan
David Aufderhaar
Chief Financial Officer · sold 67,960 at $3.79
$258k
5.8% of stake
Jul 610b5-1 plan
Anthony Bacos
Chief Prod/Technology Officer · sold 70,000 at avg $3.79
$265k
6.4% of stake
Jun 2910b5-1 plan
Anthony Bacos
Chief Prod/Technology Officer · sold 70,011 at avg $4.42
$309k
6.2% of stake
Jun 2410b5-1 plan
Anthony Bacos
Chief Prod/Technology Officer · sold 100,000 at $4.51
$451k
8.5% of stake
Jun 2210b5-1 plan
Anthony Bacos
Chief Prod/Technology Officer · sold 70,000 at avg $4.03
$282k
6.1% of stake
Jun 1610b5-1 plan
Anthony Bacos
Chief Prod/Technology Officer · sold 70,000 at avg $4.15
$290k
6.1% of stake
Apr 1010b5-1 plan
Casey O'Connor
Chief Legal Officer · sold 60,000 at $3.08
$185k
11% of stake
Apr 710b5-1 plan
David Aufderhaar
Chief Financial Officer · sold 65,709 at $3.09
$203k
5.3% of stake
Feb 210b5-1 plan
Katrina Lake
Director · sold 8,835 at $5.01
$44k
100% of stake
Jan 2710b5-1 plan
Casey O'Connor
Chief Legal Officer · sold 19,347 at $5.68
$110k
3.4% of stake
Jan 20 – 2210b5-1 plan
Casey O'Connor
Chief Legal Officer · sold 138,752 at avg $5.23
$726k
20% of stake
Jan 2010b5-1 plan
David Aufderhaar
Chief Financial Officer · sold 24,114 at $5.13
$124k
1.9% of stake
Jan 210b5-1 plan
Katrina Lake
Director · sold 101,150 at $5.08
$514k
100% of stake
Dec 5, 202510b5-1 plan
Katrina Lake
Director · sold 303,450 at $5.19
$1.57M
100% of stake
Oct 20, 202510b5-1 plan
Casey O'Connor
Chief Legal Officer · sold 50,000 at $4.41
$221k
10% of stake
Sep 19, 202510b5-1 plan
Anthony Bacos
Chief Prod/Technology Officer · sold 90,000 at avg $5.61
$505k
10% of stake
Sep 2, 202510b5-1 plan
Katrina Lake
Director · sold 152,355 at avg $5.06
$771k
100% of stake
Aug 13, 202510b5-1 plan
Katrina Lake
Director · sold 151,150 at avg $5.03
$760k
100% of stake
Jul 28, 202510b5-1 plan
Casey O'Connor
Chief Legal Officer · sold 31,248 at $5.34
$167k
5.9% of stake
Jul 22, 2025 – Jul 23, 202510b5-1 plan
Katrina Lake
Director · sold 604,600 at avg $5.09
$3.08M
70% of stake
Jul 22, 202510b5-1 plan
Anthony Bacos
Chief Prod/Technology Officer · sold 90,000 at avg $5.00
$450k
9.8% of stake
Jul 22, 202510b5-1 plan
David Aufderhaar
Chief Financial Officer · sold 20,538 at $5.10
$105k
2.1% of stake
Jul 21, 2025 – Jul 22, 202510b5-1 plan
Casey O'Connor
Chief Legal Officer · sold 60,000 at avg $4.77
$286k
11% of stake
Jun 10, 2025No plan
Working Capital Advisors (uk) Ltd.
Large holder · sold 1,370,931 at $4.68
$6.42M
11% of stake
Apr 14, 202510b5-1 plan
Casey O'Connor
Chief Legal Officer · sold 50,000 at $3.04
$152k
8.0% of stake
Dec 13, 202410b5-1 plan
Anthony Bacos
Chief Prod/Technology Officer · sold 16,720 at $4.61
$77k
1.8% of stake
Dec 11, 202410b5-1 plan
Katrina Lake
Director · sold 725,002 at avg $5.78
$4.19M
100% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch SFIX, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

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Spot a number that looks wrong? Check it in SFIX's SEC filings or

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Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

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