Sally Beauty Holdings Inc. (SBH) Insider Trading

Last 12 months

Insiders sold $880k and bought nothing on the open market.

None of the selling was scheduled in advance under a 10b5-1 plan. Former SVP & CFO Marlo Michelle Cormier Platz sold $543k on Jun 8, 24% of their stake, outside a plan. The last open-market buy by an executive or director was in Sep 2025.

Net open-market

−$880k

0 buys · 3 sales

Under a 10b5-1 plan

of the value sold

Insiders who bought / sold

0 / 3

executives and directors

Last open-market buy

Sep 2025

Sep 4, 2025

Get an email when SBH's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
Jun 8	Marlo Michelle Cormier Platz Former SVP & CFO	SoldNo plan	42,771	$12.70	$543k	24%	Form 4
Dec 11, 2025	Kim McIntosh GVP, CONTROLLER & CAO	SoldNo plan	5,900	$15.71	$93k	22%	Form 4
Dec 1, 2025	Scott C Sherman SVP, CLO and CHRO	SoldNo plan	15,000	$16.27	$244k	21%	Form 4
Sep 4, 2025	Max R. Rangel Director	Bought	3,500	$14.07	$49k	New	Form 4
Aug 13, 2025	Debra Golding Perelman Director	Bought	2,300	$13.48	$31k	New	Form 4
Aug 8, 2025	Denise Paulonis President & CEO	Bought	4,500	$11.74	$53k	1.2%	Form 4
Aug 7, 2025	Diana Sue Ferguson Director	Bought	2,500	$12.02	$30k	46%	Form 4
Nov 25, 2024	Scott C Sherman See Remarks	SoldNo plan	13,500	$14.49	$196k	24%	Form 4
Nov 25, 2024	Kim McIntosh GVP, CONTROLLER & CAO	SoldNo plan	4,300	$14.53	$62k	20%	Form 4

Jun 8No plan
Marlo Michelle Cormier Platz
Former SVP & CFO · sold 42,771 at $12.70
$543k
24% of stake
Dec 11, 2025No plan
Kim McIntosh
GVP, CONTROLLER & CAO · sold 5,900 at $15.71
$93k
22% of stake
Dec 1, 2025No plan
Scott C Sherman
SVP, CLO and CHRO · sold 15,000 at $16.27
$244k
21% of stake
Sep 4, 2025
Max R. Rangel
Director · bought 3,500 at $14.07
$49k
New position
Aug 13, 2025
Debra Golding Perelman
Director · bought 2,300 at $13.48
$31k
New position
Aug 8, 2025
Denise Paulonis
President & CEO · bought 4,500 at $11.74
$53k
1.2% of stake
Aug 7, 2025
Diana Sue Ferguson
Director · bought 2,500 at $12.02
$30k
46% of stake
Nov 25, 2024No plan
Scott C Sherman
See Remarks · sold 13,500 at $14.49
$196k
24% of stake
Nov 25, 2024No plan
Kim McIntosh
GVP, CONTROLLER & CAO · sold 4,300 at $14.53
$62k
20% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch SBH, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

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Spot a number that looks wrong? Check it in SBH's SEC filings or

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Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

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