Planet Fitness Inc. (PLNT) Insider Trading

Last 12 months

Insiders bought $1.09M and sold $359k on the open market.

None of the selling was scheduled in advance under a 10b5-1 plan. Chief Operating Officer William Bode sold $359k on Sep 14, 18% of their stake, outside a plan.

Net open-market

+$732k

4 buys · 1 sale

Under a 10b5-1 plan

of the value sold

Insiders who bought / sold

4 / 1

executives and directors

Last open-market buy

Sep 2026

Sep 14, 2026

Get an email when PLNT's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
Sep 14	Christopher Tanco Director	Bought	2,328	$51.23	$119k	15%	Form 4
Sep 14	William Bode Chief Operating Officer	SoldNo plan	7,000	$51.22	$359k	18%	Form 4
Aug 10	Stephen Spinelli Jr Director	Bought	10,000	$49.28	$493k	28%	Form 4
May 12	Colleen Keating Chief Executive Officer	Bought	5,000	$49.54	$248k	3.7%	Form 4
May 8	Frances G Rathke Director	Bought	5,000	$46.21	$231k	17%	Form 4
Jun 11, 2025	Colleen Keating Chief Executive Officer	SoldNo plan 2 parts	23,670	$102.40 average	$2.42M	18%	Form 4
Mar 10, 2025	Cambria W Dunaway Director	SoldNo plan	3,000	$92.11	$276k	15%	Form 4
Dec 5, 2024	William Bode Div. President, U.S. Franchise	SoldNo plan	4,641	$100.15	$465k	17%	Form 4
Nov 15, 2024	Thomas J Fitzgerald III Chief Financial Officer	SoldNo plan 2 parts	16,848	$94.89 average	$1.6M	38%	Form 4
Nov 14, 2024	Jennifer Simmons Div President, Corp Stores	SoldNo plan 7 parts	11,453	$96.20 average	$1.1M	37%	Form 4

Sep 14
Christopher Tanco
Director · bought 2,328 at $51.23
$119k
15% of stake
Sep 14No plan
William Bode
Chief Operating Officer · sold 7,000 at $51.22
$359k
18% of stake
Aug 10
Stephen Spinelli Jr
Director · bought 10,000 at $49.28
$493k
28% of stake
May 12
Colleen Keating
Chief Executive Officer · bought 5,000 at $49.54
$248k
3.7% of stake
May 8
Frances G Rathke
Director · bought 5,000 at $46.21
$231k
17% of stake
Jun 11, 2025No plan
Colleen Keating
Chief Executive Officer · sold 23,670 at avg $102.40
$2.42M
18% of stake
Mar 10, 2025No plan
Cambria W Dunaway
Director · sold 3,000 at $92.11
$276k
15% of stake
Dec 5, 2024No plan
William Bode
Div. President, U.S. Franchise · sold 4,641 at $100.15
$465k
17% of stake
Nov 15, 2024No plan
Thomas J Fitzgerald III
Chief Financial Officer · sold 16,848 at avg $94.89
$1.6M
38% of stake
Nov 14, 2024No plan
Jennifer Simmons
Div President, Corp Stores · sold 11,453 at avg $96.20
$1.1M
37% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch PLNT, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

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Spot a number that looks wrong? Check it in PLNT's SEC filings or

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Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

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