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DCF Valuation
Base-case fair value
$68.45
Intrinsic $91.27 · 25% MOS
Current price: $50.68
Base-case summary
Our base-case DCF for Planet Fitness, Inc. (PLNT) projects 10 years of free cash flow growth at 14.5% for years 1–5 and 7.3% for years 6–10, anchored to 14.5% historical FCF growth, then applies a 2.5% perpetual growth rate and a 8.0% discount rate. Starting from $266M in trailing free cash flow, this produces an intrinsic value of $91.27 per share. A 25% safety margin gives a fair value of $68.45, suggesting the stock is currently 35% undervalued against the $50.68 market price.
See 3 scenarios side by side
Conservative, Base, and Optimistic fair values, plus the sensitivity matrix and FCF history. Free account.
Model inputs
TTM Free Cash Flow
$266M
Cash & equivalents
$474M
Total debt
$2.9B
Shares outstanding
80M