Freshpet Inc. (FRPT) Insider Trading

Last 12 months

Insiders bought $573k and sold $37M on the open market.

90% of the selling was scheduled in advance under 10b5-1 plans. President Scott James Morris sold $3.49M on Nov 6, 2025, 24% of their stake, outside a plan.

Net open-market

−$36.5M

8 buys · 12 sales

Under a 10b5-1 plan

90%

of the value sold

Insiders who bought / sold

6 / 2

executives and directors

Last open-market buy

Sep 2026

Sep 14, 2026

Get an email when FRPT's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
Sep 14	Walter N. George Director	Bought	1,000	$64.92	$65k	2.0%	Form 4
Aug 26	William B. Cyr Chief Executive Officer	Sold10b5-1 plan 4 parts	39,664	$74.72 average	$2.96M	6.2%	Form 4
Aug 21 – 24	William B. Cyr Chief Executive Officer	Sold10b5-1 plan 9 parts	87,905	$74.88 average	$6.58M	13%	Form 4
Aug 19	William B. Cyr Chief Executive Officer	Sold10b5-1 plan 4 parts	44,078	$74.72 average	$3.29M	8.3%	Form 4
Aug 17	William B. Cyr Chief Executive Officer	Sold10b5-1 plan 4 parts	44,067	$72.83 average	$3.21M	9.0%	Form 4
Aug 14	William B. Cyr Chief Executive Officer	Sold10b5-1 plan 4 parts	44,069	$72.90 average	$3.21M	9.8%	Form 4
May 22	William B. Cyr Chief Executive Officer	Sold10b5-1 plan 5 parts	46,814	$51.04 average	$2.39M	11%	Form 4
May 20	William B. Cyr Chief Executive Officer	Sold10b5-1 plan 4 parts	47,582	$47.88 average	$2.28M	13%	Form 4
May 20	Daryl G Brewster Director	Bought	211	$47.52	$10k	0.4%	Form 4
May 20	Craig D. Steeneck Director	Bought	2,000	$47.83	$96k	5.6%	Form 4
May 18	Timothy R McLevish Director	Bought	3,000	$48.67	$146k	8.1%	Form 4
May 18	David Biegger Director	Bought 3 parts	1,000	$49.14 average	$49k	13%	Form 4
May 18	Jacki Sue Kelley Director	Bought	1,000	$48.05	$48k	7.4%	Form 4
May 15 – 18	William B. Cyr Chief Executive Officer	Sold10b5-1 plan 13 parts	94,364	$49.15 average	$4.64M	28%	Form 4
May 13	William B. Cyr Chief Executive Officer	Sold10b5-1 plan 7 parts	46,818	$48.98 average	$2.29M	20%	Form 4
May 11	William B. Cyr Chief Executive Officer	Sold10b5-1 plan 7 parts	46,502	$50.72 average	$2.36M	23%	Form 4
May 8	Walter N. George Director	Bought	2,000	$54.67	$109k	4.1%	Form 4
Feb 25	Walter N. George Director	Bought	630	$79.04	$50k	1.4%	Form 4
Dec 5, 2025	Scott James Morris President	SoldNo plan	5,142	$62.33	$321k	2.2%	Form 4
Nov 6, 2025	Scott James Morris President	SoldNo plan 3 parts	63,135	$55.21 average	$3.49M	24%	Form 4
Sep 15, 2025	Olufunlayo Olurinde Fajemirokun-Beck Director	Bought	378	$53.12	$20k	4.1%	Form 4
Sep 10, 2025	Lisa Axt Alexander GC & Corp. Sec.	Bought	100	$53.53	$5k	3.6%	Form 4
Sep 10, 2025	Timothy R McLevish Director	Bought	3,500	$56.00	$196k	11%	Form 4
Sep 10, 2025	Daryl G Brewster Director	Bought	216	$57.00	$12k	0.4%	Form 4
Sep 9, 2025	Jacki Sue Kelley Director	Bought	814	$56.50	$46k	7.3%	Form 4
Sep 8, 2025	Walter N. George Director	Bought	1,000	$52.57	$53k	2.2%	Form 4
Mar 14, 2025	Timothy R McLevish Director	Bought 2 parts	1,750	$88.47 average	$155k	5.8%	Form 4
Mar 10, 2025	Walter N. George Director	Bought	500	$89.26	$45k	1.2%	Form 4
Mar 6, 2025	Walter N. George Director	Bought	500	$95.35	$48k	1.2%	Form 4
Feb 26, 2025	Olufunlayo Olurinde Fajemirokun-Beck Director	Bought	227	$109.76	$25k	3.0%	Form 4
Feb 24, 2025 – Feb 25, 2025	Timothy R McLevish Director	Bought 5 parts	2,000	$104.82 average	$210k	7.5%	Form 4
Feb 25, 2025	Walter N. George Director	Bought	500	$101.99	$51k	1.3%	Form 4
Feb 24, 2025	Craig D. Steeneck Director	Bought	2,000	$106.28	$213k	6.6%	Form 4
Feb 24, 2025	Daryl G Brewster Director	Bought	241	$104.97	$25k	0.4%	Form 4
Feb 24, 2025	David Biegger Director	Bought	1,500	$107.49	$161k	51%	Form 4
Dec 4, 2024	Scott James Morris President	SoldNo plan	5,000	$157.38	$787k	3.9%	Form 4
Nov 25, 2024 – Nov 26, 2024	Scott James Morris President	SoldNo plan 2 parts	15,000	$157.68 average	$2.37M	11%	Form 4
Nov 8, 2024	Cathal Walsh SVP-Managing Director, Europe	SoldNo plan 2 parts	14,186	$154.76 average	$2.2M	69%	Form 4
Nov 8, 2024	Scott James Morris President and COO	SoldNo plan	15,000	$155.78	$2.34M	11%	Form 4
Nov 7, 2024	Thembeka Machaba Chief Human Resources Officer	SoldNo plan	2,500	$153.85	$385k	100%	Form 4

Sep 14
Walter N. George
Director · bought 1,000 at $64.92
$65k
2.0% of stake
Aug 2610b5-1 plan
William B. Cyr
Chief Executive Officer · sold 39,664 at avg $74.72
$2.96M
6.2% of stake
Aug 21 – 2410b5-1 plan
William B. Cyr
Chief Executive Officer · sold 87,905 at avg $74.88
$6.58M
13% of stake
Aug 1910b5-1 plan
William B. Cyr
Chief Executive Officer · sold 44,078 at avg $74.72
$3.29M
8.3% of stake
Aug 1710b5-1 plan
William B. Cyr
Chief Executive Officer · sold 44,067 at avg $72.83
$3.21M
9.0% of stake
Aug 1410b5-1 plan
William B. Cyr
Chief Executive Officer · sold 44,069 at avg $72.90
$3.21M
9.8% of stake
May 2210b5-1 plan
William B. Cyr
Chief Executive Officer · sold 46,814 at avg $51.04
$2.39M
11% of stake
May 2010b5-1 plan
William B. Cyr
Chief Executive Officer · sold 47,582 at avg $47.88
$2.28M
13% of stake
May 20
Daryl G Brewster
Director · bought 211 at $47.52
$10k
0.4% of stake
May 20
Craig D. Steeneck
Director · bought 2,000 at $47.83
$96k
5.6% of stake
May 18
Timothy R McLevish
Director · bought 3,000 at $48.67
$146k
8.1% of stake
May 18
David Biegger
Director · bought 1,000 at avg $49.14
$49k
13% of stake
May 18
Jacki Sue Kelley
Director · bought 1,000 at $48.05
$48k
7.4% of stake
May 15 – 1810b5-1 plan
William B. Cyr
Chief Executive Officer · sold 94,364 at avg $49.15
$4.64M
28% of stake
May 1310b5-1 plan
William B. Cyr
Chief Executive Officer · sold 46,818 at avg $48.98
$2.29M
20% of stake
May 1110b5-1 plan
William B. Cyr
Chief Executive Officer · sold 46,502 at avg $50.72
$2.36M
23% of stake
May 8
Walter N. George
Director · bought 2,000 at $54.67
$109k
4.1% of stake
Feb 25
Walter N. George
Director · bought 630 at $79.04
$50k
1.4% of stake
Dec 5, 2025No plan
Scott James Morris
President · sold 5,142 at $62.33
$321k
2.2% of stake
Nov 6, 2025No plan
Scott James Morris
President · sold 63,135 at avg $55.21
$3.49M
24% of stake
Sep 15, 2025
Olufunlayo Olurinde Fajemirokun-Beck
Director · bought 378 at $53.12
$20k
4.1% of stake
Sep 10, 2025
Lisa Axt Alexander
GC & Corp. Sec. · bought 100 at $53.53
$5k
3.6% of stake
Sep 10, 2025
Timothy R McLevish
Director · bought 3,500 at $56.00
$196k
11% of stake
Sep 10, 2025
Daryl G Brewster
Director · bought 216 at $57.00
$12k
0.4% of stake
Sep 9, 2025
Jacki Sue Kelley
Director · bought 814 at $56.50
$46k
7.3% of stake
Sep 8, 2025
Walter N. George
Director · bought 1,000 at $52.57
$53k
2.2% of stake
Mar 14, 2025
Timothy R McLevish
Director · bought 1,750 at avg $88.47
$155k
5.8% of stake
Mar 10, 2025
Walter N. George
Director · bought 500 at $89.26
$45k
1.2% of stake
Mar 6, 2025
Walter N. George
Director · bought 500 at $95.35
$48k
1.2% of stake
Feb 26, 2025
Olufunlayo Olurinde Fajemirokun-Beck
Director · bought 227 at $109.76
$25k
3.0% of stake
Feb 24, 2025 – Feb 25, 2025
Timothy R McLevish
Director · bought 2,000 at avg $104.82
$210k
7.5% of stake
Feb 25, 2025
Walter N. George
Director · bought 500 at $101.99
$51k
1.3% of stake
Feb 24, 2025
Craig D. Steeneck
Director · bought 2,000 at $106.28
$213k
6.6% of stake
Feb 24, 2025
Daryl G Brewster
Director · bought 241 at $104.97
$25k
0.4% of stake
Feb 24, 2025
David Biegger
Director · bought 1,500 at $107.49
$161k
51% of stake
Dec 4, 2024No plan
Scott James Morris
President · sold 5,000 at $157.38
$787k
3.9% of stake
Nov 25, 2024 – Nov 26, 2024No plan
Scott James Morris
President · sold 15,000 at avg $157.68
$2.37M
11% of stake
Nov 8, 2024No plan
Cathal Walsh
SVP-Managing Director, Europe · sold 14,186 at avg $154.76
$2.2M
69% of stake
Nov 8, 2024No plan
Scott James Morris
President and COO · sold 15,000 at $155.78
$2.34M
11% of stake
Nov 7, 2024No plan
Thembeka Machaba
Chief Human Resources Officer · sold 2,500 at $153.85
$385k
100% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch FRPT, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

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Spot a number that looks wrong? Check it in FRPT's SEC filings or

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Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

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