Elf Beauty Inc. (ELF) Insider Trading

Last 12 months

Insiders bought $465k and sold $29.2M on the open market.

55% of the selling was scheduled in advance under 10b5-1 plans. Chief Executive Officer Tarang Amin sold $2.64M on Apr 27 outside a plan.

Net open-market

−$28.7M

1 buy · 29 sales

Under a 10b5-1 plan

55%

of the value sold

Insiders who bought / sold

1 / 6

executives and directors

Last open-market buy

Feb 2026

Feb 20, 2026

Get an email when ELF's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
Oct 15	Joshua Allen Franks SVP, Operations	Sold10b5-1 plan	7,926	$110.15	$873k	6.2%	Form 4
Oct 12	Joshua Allen Franks SVP, Operations	Sold10b5-1 plan	8,366	$110.01	$920k	6.2%	Form 4
Oct 1	Tarang Amin Chief Executive Officer	Sold10b5-1 plan 3 parts	47,000	$103.31 average	$4.86M	3.5%	Form 4
Sep 8	Mandy J Fields See Remarks	Sold10b5-1 plan 4 parts	16,065	$104.52 average	$1.68M	15%	Form 4
Sep 8	Joshua Allen Franks SVP, Operations	Sold10b5-1 plan	200	$110.00	$22k	0.1%	Form 4
Sep 1	Joshua Allen Franks SVP, Operations	Sold10b5-1 plan	5,512	$110.00	$606k	3.8%	Form 4
Aug 19	Joshua Allen Franks SVP, Operations	Sold10b5-1 plan	5,718	$100.00	$572k	3.8%	Form 4
Aug 18	Lauren Cooks Levitan Director	SoldNo plan	1,034	$93.15	$96k	9.0%	Form 4
Aug 4	Kory Marchisotto See Remarks	Sold10b5-1 plan	12,173	$88.02	$1.07M	6.7%	Form 4
Jul 1	Jennifer Catherine Hartnett Chief Commercial Officer	Sold10b5-1 plan	25,357	$80.00	$2.03M	47%	Form 4
Jun 9	Tarang Amin Chief Executive Officer	SoldNo plan	7,000	$51.53	$361k	5.2%	Form 4
Jun 9	Jennifer Catherine Hartnett Chief Commercial Officer	SoldNo plan	4,352	$51.53	$224k	7.5%	Form 4
Jun 9	Joshua Allen Franks SVP, Operations	SoldNo plan	3,505	$51.53	$181k	2.3%	Form 4
Jun 9	Mandy J Fields See Remarks	SoldNo plan	4,327	$51.53	$223k	3.9%	Form 4
Jun 9	Kory Marchisotto See Remarks	SoldNo plan	4,352	$51.53	$224k	2.3%	Form 4
Jun 9	Scott Milsten Other	SoldNo plan	4,162	$51.53	$214k	2.4%	Form 4
Jun 4	Tarang Amin Chief Executive Officer	SoldNo plan	15,829	$51.94	$822k	10%	Form 4
Jun 4	Jennifer Catherine Hartnett Chief Commercial Officer	SoldNo plan	10,318	$51.94	$536k	15%	Form 4
Jun 4	Joshua Allen Franks SVP, Operations	SoldNo plan	6,854	$51.94	$356k	4.3%	Form 4
Jun 4	Mandy J Fields See Remarks	SoldNo plan	8,464	$51.94	$440k	7.1%	Form 4
Jun 4	Kory Marchisotto See Remarks	SoldNo plan	8,512	$51.94	$442k	4.4%	Form 4
Jun 4	Scott Milsten Other	SoldNo plan	8,512	$51.94	$442k	4.7%	Form 4
May 28	Lauren Cooks Levitan Director	SoldNo plan	7,714	$56.31	$434k	40%	Form 4
Apr 27	Joshua Allen Franks SVP, Operations	SoldNo plan	23,535	$63.66	$1.5M	17%	Form 4
Apr 27	Jennifer Catherine Hartnett Chief Commercial Officer	SoldNo plan	20,829	$63.66	$1.33M	23%	Form 4
Apr 27	Scott Milsten Other	SoldNo plan	23,797	$63.66	$1.51M	15%	Form 4
Apr 27	Mandy J Fields See Remarks	SoldNo plan	23,656	$63.66	$1.51M	23%	Form 4
Apr 27	Kory Marchisotto See Remarks	SoldNo plan	23,796	$63.66	$1.51M	14%	Form 4
Apr 27	Tarang Amin Chief Executive Officer	SoldNo plan	41,520	$63.66	$2.64M	4.2%	Form 4
Apr 1	Tarang Amin Chief Executive Officer	Sold10b5-1 plan 2 parts	52,880	$62.64 average	$3.31M	5.4%	Form 4
Feb 20	Matthew Farrell Director	Bought	5,000	$92.96	$465k	86%	Form 4
Dec 4, 2025	Tarang Amin Chief Executive Officer	SoldNo plan	1,522	$79.83	$122k	0.2%	Form 4
Dec 4, 2025	Scott Milsten Other	SoldNo plan	906	$79.83	$72k	0.8%	Form 4
Nov 24, 2025	Lauren Cooks Levitan Director	SoldNo plan 2 parts	3,760	$71.69 average	$270k	25%	Form 4
Oct 1, 2025	Tarang Amin Chief Executive Officer	Sold10b5-1 plan 4 parts	116,315	$132.24 average	$15.4M	11%	Form 4
Sep 17, 2025	Kory Marchisotto See Remarks	Sold10b5-1 plan	10,812	$150.00	$1.62M	7.5%	Form 4
Sep 17, 2025	Scott Milsten Other	Sold10b5-1 plan	15,000	$150.23	$2.25M	11%	Form 4
Sep 17, 2025	Mandy J Fields See Remarks	Sold10b5-1 plan	5,298	$150.21	$796k	8.3%	Form 4
Sep 16, 2025	Joshua Allen Franks SVP, Operations	Sold10b5-1 plan	7,913	$145.00	$1.15M	7.4%	Form 4
Sep 12, 2025	Kory Marchisotto See Remarks	Sold10b5-1 plan	13,515	$140.10	$1.89M	8.5%	Form 4

Oct 1510b5-1 plan
Joshua Allen Franks
SVP, Operations · sold 7,926 at $110.15
$873k
6.2% of stake
Oct 1210b5-1 plan
Joshua Allen Franks
SVP, Operations · sold 8,366 at $110.01
$920k
6.2% of stake
Oct 110b5-1 plan
Tarang Amin
Chief Executive Officer · sold 47,000 at avg $103.31
$4.86M
3.5% of stake
Sep 810b5-1 plan
Mandy J Fields
See Remarks · sold 16,065 at avg $104.52
$1.68M
15% of stake
Sep 810b5-1 plan
Joshua Allen Franks
SVP, Operations · sold 200 at $110.00
$22k
0.1% of stake
Sep 110b5-1 plan
Joshua Allen Franks
SVP, Operations · sold 5,512 at $110.00
$606k
3.8% of stake
Aug 1910b5-1 plan
Joshua Allen Franks
SVP, Operations · sold 5,718 at $100.00
$572k
3.8% of stake
Aug 18No plan
Lauren Cooks Levitan
Director · sold 1,034 at $93.15
$96k
9.0% of stake
Aug 410b5-1 plan
Kory Marchisotto
See Remarks · sold 12,173 at $88.02
$1.07M
6.7% of stake
Jul 110b5-1 plan
Jennifer Catherine Hartnett
Chief Commercial Officer · sold 25,357 at $80.00
$2.03M
47% of stake
Jun 9No plan
Tarang Amin
Chief Executive Officer · sold 7,000 at $51.53
$361k
5.2% of stake
Jun 9No plan
Jennifer Catherine Hartnett
Chief Commercial Officer · sold 4,352 at $51.53
$224k
7.5% of stake
Jun 9No plan
Joshua Allen Franks
SVP, Operations · sold 3,505 at $51.53
$181k
2.3% of stake
Jun 9No plan
Mandy J Fields
See Remarks · sold 4,327 at $51.53
$223k
3.9% of stake
Jun 9No plan
Kory Marchisotto
See Remarks · sold 4,352 at $51.53
$224k
2.3% of stake
Jun 9No plan
Scott Milsten
Other · sold 4,162 at $51.53
$214k
2.4% of stake
Jun 4No plan
Tarang Amin
Chief Executive Officer · sold 15,829 at $51.94
$822k
10% of stake
Jun 4No plan
Jennifer Catherine Hartnett
Chief Commercial Officer · sold 10,318 at $51.94
$536k
15% of stake
Jun 4No plan
Joshua Allen Franks
SVP, Operations · sold 6,854 at $51.94
$356k
4.3% of stake
Jun 4No plan
Mandy J Fields
See Remarks · sold 8,464 at $51.94
$440k
7.1% of stake
Jun 4No plan
Kory Marchisotto
See Remarks · sold 8,512 at $51.94
$442k
4.4% of stake
Jun 4No plan
Scott Milsten
Other · sold 8,512 at $51.94
$442k
4.7% of stake
May 28No plan
Lauren Cooks Levitan
Director · sold 7,714 at $56.31
$434k
40% of stake
Apr 27No plan
Joshua Allen Franks
SVP, Operations · sold 23,535 at $63.66
$1.5M
17% of stake
Apr 27No plan
Jennifer Catherine Hartnett
Chief Commercial Officer · sold 20,829 at $63.66
$1.33M
23% of stake
Apr 27No plan
Scott Milsten
Other · sold 23,797 at $63.66
$1.51M
15% of stake
Apr 27No plan
Mandy J Fields
See Remarks · sold 23,656 at $63.66
$1.51M
23% of stake
Apr 27No plan
Kory Marchisotto
See Remarks · sold 23,796 at $63.66
$1.51M
14% of stake
Apr 27No plan
Tarang Amin
Chief Executive Officer · sold 41,520 at $63.66
$2.64M
4.2% of stake
Apr 110b5-1 plan
Tarang Amin
Chief Executive Officer · sold 52,880 at avg $62.64
$3.31M
5.4% of stake
Feb 20
Matthew Farrell
Director · bought 5,000 at $92.96
$465k
86% of stake
Dec 4, 2025No plan
Tarang Amin
Chief Executive Officer · sold 1,522 at $79.83
$122k
0.2% of stake
Dec 4, 2025No plan
Scott Milsten
Other · sold 906 at $79.83
$72k
0.8% of stake
Nov 24, 2025No plan
Lauren Cooks Levitan
Director · sold 3,760 at avg $71.69
$270k
25% of stake
Oct 1, 202510b5-1 plan
Tarang Amin
Chief Executive Officer · sold 116,315 at avg $132.24
$15.4M
11% of stake
Sep 17, 202510b5-1 plan
Kory Marchisotto
See Remarks · sold 10,812 at $150.00
$1.62M
7.5% of stake
Sep 17, 202510b5-1 plan
Scott Milsten
Other · sold 15,000 at $150.23
$2.25M
11% of stake
Sep 17, 202510b5-1 plan
Mandy J Fields
See Remarks · sold 5,298 at $150.21
$796k
8.3% of stake
Sep 16, 202510b5-1 plan
Joshua Allen Franks
SVP, Operations · sold 7,913 at $145.00
$1.15M
7.4% of stake
Sep 12, 202510b5-1 plan
Kory Marchisotto
See Remarks · sold 13,515 at $140.10
$1.89M
8.5% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch ELF, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

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Spot a number that looks wrong? Check it in ELF's SEC filings or

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Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

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