The Vita Coco Company, Inc. (COCO) Insider Trading

Last 12 months

Insiders sold $88.9M and bought nothing on the open market.

98% of the selling was scheduled in advance under 10b5-1 plans. Director John D Leahy sold $1.53M on Mar 2, 61% of their stake, outside a plan. The last open-market buy by an executive or director was in Dec 2022.

Net open-market

−$88.9M

0 buys · 48 sales

Under a 10b5-1 plan

98%

of the value sold

Insiders who bought / sold

0 / 11

executives and directors

Last open-market buy

Dec 2022

Dec 13, 2022

Get an email when COCO's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
Jun 17	Kenneth Sadowsky Director	Sold10b5-1 plan	3,900	$82.92	$323k	0.7%	Form 4
Jun 12	Ira Liran Director	Sold10b5-1 plan 2 parts	148,074	$80.30 average	$11.9M	17%	Form 4
Jun 11	Ira Liran Director	Sold10b5-1 plan 2 parts	191,926	$79.14 average	$15.2M	18%	Form 4
Jun 11	Jonathan Burth Chief Operating Officer	Sold10b5-1 plan	30,000	$80.00	$2.4M	34%	Form 4
Jun 1	Charles Van Es Chief Commercial Officer	Sold10b5-1 plan	8,045	$75.05	$604k	12%	Form 4
May 20	Kenneth Sadowsky Director	Sold10b5-1 plan	3,900	$77.48	$302k	0.7%	Form 4
May 12	Jonathan Burth Chief Operating Officer	Sold10b5-1 plan	30,000	$75.00	$2.25M	34%	Form 4
May 8	Jonathan Burth Chief Operating Officer	Sold10b5-1 plan	20,000	$70.00	$1.4M	26%	Form 4
May 8	Charles Van Es Chief Commercial Officer	Sold10b5-1 plan	8,561	$70.00	$599k	11%	Form 4
May 1	Charles Van Es Chief Commercial Officer	Sold10b5-1 plan	2,000	$66.87	$134k	2.6%	Form 4
Apr 30	Michael Kirban Executive Chairman	Sold10b5-1 plan	50,000	$68.00	$3.4M	2.3%	Form 4
Apr 29 – 30	Jonathan Burth Chief Operating Officer	Sold10b5-1 plan 3 parts	60,000	$65.00 average	$3.9M	51%	Form 4
Apr 28 – 29	Martin Roper Chief Executive Officer	Sold10b5-1 plan 2 parts	45,544	$54.84 average	$2.5M	4.4%	Form 4
Apr 24 – 27	Martin Roper Chief Executive Officer	Sold10b5-1 plan 2 parts	50,000	$50.00 average	$2.5M	4.8%	Form 4
Apr 16	Martin Roper Chief Executive Officer	Sold10b5-1 plan	25,000	$50.00	$1.25M	2.5%	Form 4
Apr 14 – 15	Martin Roper Chief Executive Officer	Sold10b5-1 plan 2 parts	50,000	$50.06 average	$2.5M	4.8%	Form 4
Apr 15	Kenneth Sadowsky Director	Sold10b5-1 plan	3,900	$48.93	$191k	0.7%	Form 4
Apr 10 – 13	Martin Roper Chief Executive Officer	Sold10b5-1 plan 2 parts	29,456	$50.18 average	$1.48M	2.9%	Form 4
Apr 7 – 8	Martin Roper Chief Executive Officer	Sold10b5-1 plan 2 parts	50,000	$50.48 average	$2.52M	4.8%	Form 4
Apr 1	Charles Van Es Chief Commercial Officer	Sold10b5-1 plan	2,000	$48.67	$97k	2.5%	Form 4
Mar 19	Corey Baker Chief Financial Officer	Sold10b5-1 plan	2,000	$55.45	$111k	7.2%	Form 4
Mar 17 – 18	Corey Baker Chief Financial Officer	Sold10b5-1 plan 2 parts	4,000	$58.98 average	$236k	13%	Form 4
Mar 18	Kenneth Sadowsky Director	Sold10b5-1 plan	3,900	$56.92	$222k	0.7%	Form 4
Mar 16	Jonathan Burth Chief Operating Officer	Sold10b5-1 plan 4 parts	60,000	$58.65 average	$3.52M	51%	Form 4
Mar 16	Charles Van Es Chief Commercial Officer	Sold10b5-1 plan	2,000	$57.98	$116k	2.4%	Form 4
Mar 13 – 16	Corey Baker Chief Financial Officer	Sold10b5-1 plan 2 parts	4,000	$58.42 average	$234k	11%	Form 4
Mar 16	Kenneth Sadowsky Director	Sold10b5-1 plan	10,000	$60.14	$601k	1.7%	Form 4
Mar 11 – 12	Michael Kirban Executive Chairman	Sold10b5-1 plan 2 parts	50,000	$58.00 average	$2.9M	2.2%	Form 4
Mar 5	Jane Prior Chief Marketing Officer	Sold10b5-1 plan 3 parts	50,000	$52.92 average	$2.65M	28%	Form 4
Mar 2	John D Leahy Director	SoldNo plan	27,300	$56.19	$1.53M	61%	Form 4
Feb 23	Jane Cecil Morreau Director	Sold10b5-1 plan	15,000	$53.91	$809k	47%	Form 4
Feb 18	Kenneth Sadowsky Director	Sold10b5-1 plan	3,900	$55.64	$217k	0.6%	Form 4
Feb 5	Ira Liran Director	Sold10b5-1 plan 2 parts	50,000	$56.65 average	$2.83M	4.5%	Form 4
Jan 21	Kenneth Sadowsky Director	Sold10b5-1 plan	3,900	$53.92	$210k	0.6%	Form 4
Dec 17, 2025	Kenneth Sadowsky Director	Sold10b5-1 plan	3,900	$51.62	$201k	0.6%	Form 4
Nov 24, 2025	Ira Liran Director	Sold10b5-1 plan 2 parts	59,243	$50.28 average	$2.98M	5.1%	Form 4
Nov 19, 2025	Kenneth Sadowsky Director	Sold10b5-1 plan	3,900	$47.12	$184k	0.6%	Form 4
Nov 17, 2025	Charles Van Es Chief Sales Officer	Sold10b5-1 plan	20,000	$50.00	$1M	19%	Form 4
Nov 17, 2025	Ira Liran Director	Sold10b5-1 plan 2 parts	40,757	$50.09 average	$2.04M	3.4%	Form 4
Nov 17, 2025	Jonathan Burth Chief Operating Officer	Sold10b5-1 plan 2 parts	37,666	$49.39 average	$1.86M	33%	Form 4

Jun 1710b5-1 plan
Kenneth Sadowsky
Director · sold 3,900 at $82.92
$323k
0.7% of stake
Jun 1210b5-1 plan
Ira Liran
Director · sold 148,074 at avg $80.30
$11.9M
17% of stake
Jun 1110b5-1 plan
Ira Liran
Director · sold 191,926 at avg $79.14
$15.2M
18% of stake
Jun 1110b5-1 plan
Jonathan Burth
Chief Operating Officer · sold 30,000 at $80.00
$2.4M
34% of stake
Jun 110b5-1 plan
Charles Van Es
Chief Commercial Officer · sold 8,045 at $75.05
$604k
12% of stake
May 2010b5-1 plan
Kenneth Sadowsky
Director · sold 3,900 at $77.48
$302k
0.7% of stake
May 1210b5-1 plan
Jonathan Burth
Chief Operating Officer · sold 30,000 at $75.00
$2.25M
34% of stake
May 810b5-1 plan
Jonathan Burth
Chief Operating Officer · sold 20,000 at $70.00
$1.4M
26% of stake
May 810b5-1 plan
Charles Van Es
Chief Commercial Officer · sold 8,561 at $70.00
$599k
11% of stake
May 110b5-1 plan
Charles Van Es
Chief Commercial Officer · sold 2,000 at $66.87
$134k
2.6% of stake
Apr 3010b5-1 plan
Michael Kirban
Executive Chairman · sold 50,000 at $68.00
$3.4M
2.3% of stake
Apr 29 – 3010b5-1 plan
Jonathan Burth
Chief Operating Officer · sold 60,000 at avg $65.00
$3.9M
51% of stake
Apr 28 – 2910b5-1 plan
Martin Roper
Chief Executive Officer · sold 45,544 at avg $54.84
$2.5M
4.4% of stake
Apr 24 – 2710b5-1 plan
Martin Roper
Chief Executive Officer · sold 50,000 at avg $50.00
$2.5M
4.8% of stake
Apr 1610b5-1 plan
Martin Roper
Chief Executive Officer · sold 25,000 at $50.00
$1.25M
2.5% of stake
Apr 14 – 1510b5-1 plan
Martin Roper
Chief Executive Officer · sold 50,000 at avg $50.06
$2.5M
4.8% of stake
Apr 1510b5-1 plan
Kenneth Sadowsky
Director · sold 3,900 at $48.93
$191k
0.7% of stake
Apr 10 – 1310b5-1 plan
Martin Roper
Chief Executive Officer · sold 29,456 at avg $50.18
$1.48M
2.9% of stake
Apr 7 – 810b5-1 plan
Martin Roper
Chief Executive Officer · sold 50,000 at avg $50.48
$2.52M
4.8% of stake
Apr 110b5-1 plan
Charles Van Es
Chief Commercial Officer · sold 2,000 at $48.67
$97k
2.5% of stake
Mar 1910b5-1 plan
Corey Baker
Chief Financial Officer · sold 2,000 at $55.45
$111k
7.2% of stake
Mar 17 – 1810b5-1 plan
Corey Baker
Chief Financial Officer · sold 4,000 at avg $58.98
$236k
13% of stake
Mar 1810b5-1 plan
Kenneth Sadowsky
Director · sold 3,900 at $56.92
$222k
0.7% of stake
Mar 1610b5-1 plan
Jonathan Burth
Chief Operating Officer · sold 60,000 at avg $58.65
$3.52M
51% of stake
Mar 1610b5-1 plan
Charles Van Es
Chief Commercial Officer · sold 2,000 at $57.98
$116k
2.4% of stake
Mar 13 – 1610b5-1 plan
Corey Baker
Chief Financial Officer · sold 4,000 at avg $58.42
$234k
11% of stake
Mar 1610b5-1 plan
Kenneth Sadowsky
Director · sold 10,000 at $60.14
$601k
1.7% of stake
Mar 11 – 1210b5-1 plan
Michael Kirban
Executive Chairman · sold 50,000 at avg $58.00
$2.9M
2.2% of stake
Mar 510b5-1 plan
Jane Prior
Chief Marketing Officer · sold 50,000 at avg $52.92
$2.65M
28% of stake
Mar 2No plan
John D Leahy
Director · sold 27,300 at $56.19
$1.53M
61% of stake
Feb 2310b5-1 plan
Jane Cecil Morreau
Director · sold 15,000 at $53.91
$809k
47% of stake
Feb 1810b5-1 plan
Kenneth Sadowsky
Director · sold 3,900 at $55.64
$217k
0.6% of stake
Feb 510b5-1 plan
Ira Liran
Director · sold 50,000 at avg $56.65
$2.83M
4.5% of stake
Jan 2110b5-1 plan
Kenneth Sadowsky
Director · sold 3,900 at $53.92
$210k
0.6% of stake
Dec 17, 202510b5-1 plan
Kenneth Sadowsky
Director · sold 3,900 at $51.62
$201k
0.6% of stake
Nov 24, 202510b5-1 plan
Ira Liran
Director · sold 59,243 at avg $50.28
$2.98M
5.1% of stake
Nov 19, 202510b5-1 plan
Kenneth Sadowsky
Director · sold 3,900 at $47.12
$184k
0.6% of stake
Nov 17, 202510b5-1 plan
Charles Van Es
Chief Sales Officer · sold 20,000 at $50.00
$1M
19% of stake
Nov 17, 202510b5-1 plan
Ira Liran
Director · sold 40,757 at avg $50.09
$2.04M
3.4% of stake
Nov 17, 202510b5-1 plan
Jonathan Burth
Chief Operating Officer · sold 37,666 at avg $49.39
$1.86M
33% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch COCO, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

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Spot a number that looks wrong? Check it in COCO's SEC filings or

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Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

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