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When used in this report, the terms we, us, our, BRCC, Black Rifle Coffee, Black Rifle Coffee Company, and the Company mean BRC Inc. and its consolidated subsidiaries, collectively, unless the context otherwise requires. Company Overview Black Rifle Coffee Company is a Veteran-founded and led premium coffee, and energy drink, company operating through one reportable segment composed of three pr…
$1.16
+$0.02 (+1.32%)
Live · 05:23 PM
The business is unprofitable at the operating level (-6.18% margin). The thesis depends entirely on whether and when it reaches sustainable profitability.
Revenue growth slowed to 1.7%, essentially flat. Margins also contracted 7.2pp. This is a business that needs a catalyst.
Free cash flow declined 610% versus the prior year, cash generation momentum has weakened. ROIC dropped from 3.16% to -17.86%, capital efficiency is deteriorating.
Based on TTM earnings · Diluted shares
Profitability & Returns
Revenue (TTM)
$418M
▲ +1.7% YoY
Net Income (TTM)
-$4M
▼ -303.6% YoY
Op. Margin
1.63%
▼ -7.2pp YoY
ROIC
6.10%
▼ -21.0pp YoY
Cash Flow & Balance Sheet
FCF (TTM)
-$2M
▼ -609.8% YoY
Op. Cash Flow (TTM)
$1M
▼ -186.8% YoY
Net Debt
$51M
Cash & Equiv.
$10M
5Y CAGR: +19.4%
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BRC (BRCC)'s valuation is best read against its own history, its peers, and the growth its price implies. A high multiple is not the same as overvalued: fast-growing, high-quality businesses can deserve a premium. See the general approach in how to tell if a stock is overvalued.
On quality, BRC scores 26/100 on Intrinsiqq's quality scorecard (a lower-quality business on these measures), weighing growth, margins, returns on capital, share count, and balance-sheet strength. All figures are computed from SEC filings; read the full methodology. This is analysis, not investment advice.
BRC scores 26 out of 100 on Intrinsiqq's quality score, a weighted blend of 6 metrics each scored 0 to 100, which makes it a lower-quality business on these measures. Recent fundamentals include a 1.6% operating margin and a 6.1% return on invested capital. The score weighs revenue and free-cash-flow growth, operating margins, return on invested capital, share-count change, and balance-sheet strength, all computed from SEC filings, not opinion. Because valuation only means something relative to quality, the full metric-by-metric breakdown is on the quality scorecard.
That depends on valuation and quality together, not either alone. you should weigh BRCC's valuation and scores 26/100 on quality (lower-quality). A cheap price is only a bargain if the business is durable, and a premium can be justified by genuine quality, so the two questions, "is it cheap?" and "is it good?", only make sense side by side. Read the valuation against the quality scorecard, run the DCF on your own assumptions, and decide for yourself. This is analysis from SEC filings, not investment advice.