Choose a model
Each card values Clorox a different way, shown at our starting inputs. Pick one to see and change how it works.
Set your assumptions
Clorox on earnings: earnings per share grow for a few years, then the stock trades at a normal price-to-earnings multiple.
Years to project
Growth of earnings per share
Earnings per share; starts at its own recent growth
Exit P/E
Starts at the average of its 5-year median P/E, today's and a mature 18
Your desired return
Margin of safety
More
Your buy price
The expected return is measured from it; starts at today's price
How it's worked out
Today's earnings per share
Diluted, last twelve months, as filed
$6.16
Earnings in 2031
Grows 0.0% a year for 5 years
$6.16
Price in 2031
$6.16 × 24.9 P/E
$153.38
Worth today
÷ 1.10^5: your 10% a year, taken back out
$95.24
Plus dividends
$24.80 paid over 5 years, discounted the same way
+ $18.80
Fair value
The most you can pay and still earn 10% a year
$114.04
Buy below
Fair value minus your 25% margin of safety
$85.53
Paying $99.16 instead gives 12.4% a year. Every rule is on the methodology page.
Outcome
What your assumptions give, and the path from today's price.
Fair value
$114.04
Expected return
12.4% a year
Future price, 2031
$153.38
Buy below
$85.53
Price 13% below fair valuePrice $99.16, at your 10% return
Projection
Solid blue: the price at each year end. Dashed blue: from today's price to the 2031 price. Green: from the fair value, rising at your 10% a year to the same end point; buy at or below it and you earn at least that. Every rule is on the methodology page. A model, not a forecast or advice.
Build your own intrinsic value for The Clorox Company. Start from three cases based on the company's own filings, then change any number to match your view.
Conservative
$22.36
77% below the priceof $99.16
Buy below $16.77 for a 25% safety margin
Your assumptions
Base
$29.56
70% below the priceof $99.16
Buy below $22.17 for a 25% safety margin
Your assumptions
Optimistic
$37.38
62% below the priceof $99.16
Buy below $28.04 for a 25% safety margin
Your assumptions
Where today's price sits
Today's price falls outside the modelled range.
Verdict
Today's price sits above all three scenarios. Either the growth inputs are more cautious than the market's, or the price is ahead of the cash flows.
Base free cash flow
$380M
Trailing twelve months
Historical FCF CAGR
-16.7%
Across 6 reported periods
Market implies
15.4%
Growth needed at 8% WACC
Terminal value share
59%
Of the base case valuation
Growth needed to justify today's price
At a 8.0% discount rate, today's price already assumes 15.4% annual free cash flow growth for ten years. Your base case assumes 2.0%, so the market is paying for growth you are not forecasting.
Curve holds terminal growth at 2.5%, years 6 to 10 at half the first-stage rate, and applies no safety margin.
Free cash flow history
The most recent period is the base every projection starts from. Compounded, that history is -16.7% a year.
Clorox (CLX) intrinsic value and fair value
The calculator grows one of Clorox's per-share figures (earnings, free cash flow, revenue, book value or dividends) for a few years, puts an exit multiple on it, and discounts the result back at the yearly return you want. The answers below use its starting inputs for CLX; this is analysis, not investment advice.
Frequently asked
What is Clorox's (CLX) intrinsic value?+
With Intrinsiqq's starting inputs, Clorox's fair value is about $114.04 a share, based on its earnings per share. That assumes earnings per share of $6.16 grows about 0.0% a year for 5 years, the stock then trades at 24.9 times earnings, and you want a 10.0% yearly return. On its other figures: free cash flow $71.19, revenue $113.96, dividends $91.42. Every input can be changed on the page; the result is a model, not a forecast.
Is Clorox overvalued?+
At $99.16, the price is 13% below that fair value of $114.04, and buying at today's price would return about 12.4% a year if those inputs hold. Whether that is cheap or dear depends on whether you believe the growth and the exit multiple, which is what the calculator lets you test. This is analysis from SEC filings, not investment advice.
What growth does the Clorox valuation assume?+
Earnings per share grows about 0.0% a year to start, its own recent growth per share (three years for a company not yet profitable, five otherwise). The exit multiple starts at a default.
What is a good margin of safety for Clorox?+
A margin of safety is the cushion you want below the fair value before buying, in case the inputs are wrong. The calculator uses 25%, which puts the buy-below price at $85.53. Less predictable businesses deserve a wider cushion, or a higher desired return.
SourceFair value computed from the 10-Q filed 2 Nov 2026, covering the period ending 30 Sept 2026, as reported to the SEC. Data last refreshed 3 Nov 2026. How this is calculated.
Price from market data, last close as of 4 Nov 2026. Fiscal year ends Jun.
Peers
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Held by ETFs
CLX is in 185 US ETFs. The largest of them, with CLX's weight in each:
Spot a number that looks wrong? Check it in CLX's SEC filings or
Download this analysis as a PDF (Pro)
Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.
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