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DCF Valuation
Base-case fair value
$20.24
Intrinsic $26.98 · 25% MOS
Current price: $92.00
Base-case summary
Our base-case DCF for Clorox Co (CLX) projects 10 years of free cash flow growth at 2.0% for years 1–5 and 1.0% for years 6–10, anchored to a default 8% growth assumption, then applies a 2.5% perpetual growth rate and a 8.0% discount rate. Starting from $380M in trailing free cash flow, this produces an intrinsic value of $26.98 per share. A 25% safety margin gives a fair value of $20.24, suggesting the stock is currently 78% overvalued against the $92.00 market price.
See 3 scenarios side by side
Conservative, Base, and Optimistic fair values, plus the sensitivity matrix and FCF history. Free account.
Model inputs
TTM Free Cash Flow
$380M
Cash & equivalents
$1.2B
Total debt
$4.5B
Shares outstanding
122M