Betterware de México, S.A.P.I. de C.V.
Betterware de México, S.A.P.I. de C.V. is a direct-to-consumer consumer goods company focused on home organization and personal care products. Betterware de México sells a broad assortment of household solutions, including kitchen and food preservation items, home organization products, bedroom and bathroom accessories, laundry and cleaning supplies, wellness products, and technology and mobility accessories. The company also operates a beauty and personal care business that includes fragrances, color cosmetics, skin care, and toiletries. Its products are marketed through catalog-based and direct-selling channels that connect the brand with households across Mexico and the United States. Headquartered in Zapopan, Mexico, Betterware de México serves the specialty retail market with a product portfolio designed for everyday use in the home and personal care categories.
$16.10
-$0.21 (-1.29%)
EOD Oct 16, 2026
15.85% operating margin is respectable but not wide. ROIC at 22.88%. Suggests the business covers its cost of capital, but doesn't point to a wide moat.
Revenue growth slowed to 1.0%, essentially flat. This is a business that needs a catalyst.
Even for strong businesses, today's 9x P/E means the stock needs to keep delivering. There's no margin of safety if growth disappoints.
8.9x earnings. The multiple is below average. Either the market is pricing in deterioration you should investigate, or there's genuine value here.
Price History
Valuation & Multiples
Based on TTM earnings · Diluted shares
Profitability & Returns
Revenue (TTM)
MXN 14.85B
▲ +1.0% YoY
Net Income (TTM)
MXN 1.26B
▲ +49.1% YoY
Op. Margin
16.44%
▲ +2.7pp YoY
ROIC
22.88%
▲ +6.1pp YoY
Cash Flow & Balance Sheet
FCF (TTM)
-MXN 696M
▲ +32.2% YoY
Op. Cash Flow (TTM)
MXN 2.64B
▲ +10.8% YoY
Net Debt
MXN 4.14B
Cash & Equiv.
MXN 328M
3Y CAGR: +7.4%
3Y CAGR: +19.8%
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Is Betterware de México, S.A.P.I. de C.V. (BWMX) overvalued?
At a P/E of 8.9, Betterware de México, S.A.P.I. de C.V. (BWMX)'s valuation is best read against its own history, its peers, and the growth its price implies. A high multiple is not the same as overvalued: fast-growing, high-quality businesses can deserve a premium. See the general approach in how to tell if a stock is overvalued.
On quality, Betterware de México, S.A.P.I. de C.V. scores 44/100 on Intrinsiqq's quality scorecard (a mixed business on these measures), weighing growth, margins, returns on capital, share count, and balance-sheet strength. It currently yields about 0.3%; see dividend safety for coverage and history. All figures are computed from company filings; read the full methodology, or see how the market compares in our US profitability statistics. This is analysis, not investment advice.
Frequently asked
Is Betterware de México, S.A.P.I. de C.V. a high-quality business?+
Betterware de México, S.A.P.I. de C.V. scores 44 out of 100 on Intrinsiqq's quality score, a weighted blend of 7 metrics each scored 0 to 100, which makes it a mixed business on these measures. Recent fundamentals include a 16.4% operating margin and a 22.9% return on invested capital. The score weighs revenue and free-cash-flow growth, operating margins, return on invested capital, share-count change, and balance-sheet strength, all computed from company filings, not opinion. Because valuation only means something relative to quality, the full metric-by-metric breakdown is on the quality scorecard.
Does Betterware de México, S.A.P.I. de C.V. (BWMX) pay a dividend, and how much?+
Yes, Betterware de México, S.A.P.I. de C.V. pays a regular dividend of about MXN 0.87 per share per year (typically in quarterly installments), a yield of roughly 0.3% at the current price. That is a payout ratio of about 2.7% of earnings, so the dividend is amply covered by earnings. A low headline yield is not the same as a weak dividend: what matters is how well earnings and free cash flow cover the payout and whether it is growing, not the percentage alone. For BWMX's full payout history, growth streak and dividend-safety score, see the dividends tab.
Is Betterware de México, S.A.P.I. de C.V. a good stock to buy right now?+
That depends on valuation and quality together, not either alone. you should weigh BWMX's valuation and scores 44/100 on quality (mixed). It also yields about 0.3%. A cheap price is only a bargain if the business is durable, and a premium can be justified by genuine quality, so the two questions, "is it cheap?" and "is it good?", only make sense side by side. Read the valuation against the quality scorecard, run the DCF on your own assumptions, and decide for yourself. This is analysis from company filings, not investment advice.
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Data sourced from company filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.