Wayfair Inc. (W) Insider Trading

Last 12 months

Insiders sold $257M and bought nothing on the open market.

All of the selling was scheduled in advance under 10b5-1 plans. The last open-market buy by an executive or director was in Aug 2025.

Net open-market

−$257M

0 buys · 41 sales

Under a 10b5-1 plan

100%

of the value sold

Insiders who bought / sold

0 / 5

executives and directors

Last open-market buy

Aug 2025

Aug 28, 2025

Get an email when W's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
Oct 20	Fiona Tan Chief Technology Officer	Sold10b5-1 plan	8,000	$115.00	$920k	3.9%	Form 4
Oct 15	Niraj Shah Chief Executive Officer	Sold10b5-1 plan 3 parts	117,000	$111.25 average	$13M	48%	Form 4
Oct 15	Jon Blotner Pres., Commercial & Operations	Sold10b5-1 plan	546	$110.00	$60k	0.5%	Form 4
Oct 15	Steven Conine Director	Sold10b5-1 plan 3 parts	117,000	$111.25 average	$13M	48%	Form 4
Oct 12	Niraj Shah Chief Executive Officer	Sold10b5-1 plan 5 parts	69,000	$105.75 average	$7.3M	22%	Form 4
Oct 12	Steven Conine Director	Sold10b5-1 plan 5 parts	69,000	$105.75 average	$7.3M	22%	Form 4
Oct 2	Jon Blotner Pres., Commercial & Operations	Sold10b5-1 plan	6,056	$104.13	$631k	4.9%	Form 4
Oct 1	Fiona Tan Chief Technology Officer	Sold10b5-1 plan	7,000	$102.18	$715k	2.8%	Form 4
Sep 14	Steven Conine Director	Sold10b5-1 plan 9 parts	69,000	$103.36 average	$7.13M	18%	Form 4
Sep 14	Niraj Shah Chief Executive Officer	Sold10b5-1 plan 9 parts	69,000	$103.35 average	$7.13M	18%	Form 4
Sep 8	Jon Blotner Pres., Commercial & Operations	Sold10b5-1 plan	6,968	$100.22	$698k	5.9%	Form 4
Aug 12	Niraj Shah Chief Executive Officer	Sold10b5-1 plan 5 parts	69,000	$103.36 average	$7.13M	15%	Form 4
Aug 12	Steven Conine Director	Sold10b5-1 plan 5 parts	69,000	$103.36 average	$7.13M	15%	Form 4
Jul 2	Jon Blotner Pres., Commercial & Operations	Sold10b5-1 plan	5,925	$96.29	$571k	4.8%	Form 4
Apr 23 – 24	Steven Conine Director	Sold10b5-1 plan 8 parts	120,000	$77.56 average	$9.31M	21%	Form 4
Apr 23 – 24	Niraj Shah Chief Executive Officer	Sold10b5-1 plan 8 parts	120,000	$77.55 average	$9.31M	21%	Form 4
Mar 25	Steven Conine Director	Sold10b5-1 plan 3 parts	10,394	$78.66 average	$818k	13%	Form 4
Mar 25	Niraj Shah Chief Executive Officer	Sold10b5-1 plan 3 parts	10,611	$78.69 average	$835k	13%	Form 4
Mar 23 – 24	Niraj Shah Chief Executive Officer	Sold10b5-1 plan 5 parts	109,389	$77.19 average	$8.44M	57%	Form 4
Mar 23 – 24	Steven Conine Director	Sold10b5-1 plan 5 parts	109,606	$77.19 average	$8.46M	57%	Form 4
Feb 26	Steven Conine Co-Founder	Sold10b5-1 plan 4 parts	26,950	$78.86 average	$2.13M	12%	Form 4
Feb 26	Niraj Shah Chief Executive Officer	Sold10b5-1 plan 4 parts	27,000	$78.88 average	$2.13M	12%	Form 4
Feb 23	Steven Conine Co-Founder	Sold10b5-1 plan 7 parts	93,050	$74.63 average	$6.94M	30%	Form 4
Feb 23	Niraj Shah Chief Executive Officer	Sold10b5-1 plan 8 parts	93,000	$74.63 average	$6.94M	30%	Form 4
Jan 23	Steven Conine Co-Founder	Sold10b5-1 plan 3 parts	150,000	$108.87 average	$16.3M	32%	Form 4
Jan 23	Niraj Shah Chief Executive Officer	Sold10b5-1 plan 3 parts	150,000	$108.87 average	$16.3M	32%	Form 4
Jan 13	Fiona Tan Chief Technology Officer	Sold10b5-1 plan	9,000	$119.00	$1.07M	4.3%	Form 4
Jan 5	Jon Blotner Pres., Commercial & Operations	Sold10b5-1 plan	4,997	$105.84	$529k	4.5%	Form 4
Jan 2	Kate Gulliver CFO and Chief Admin Officer	Sold10b5-1 plan	36,497	$106.50	$3.89M	20%	Form 4
Dec 23, 2025 – Dec 26, 2025	Steven Conine Co-Founder	Sold10b5-1 plan 6 parts	150,000	$100.69 average	$15.1M	25%	Form 4
Dec 23, 2025 – Dec 26, 2025	Niraj Shah Chief Executive Officer	Sold10b5-1 plan 6 parts	150,000	$100.68 average	$15.1M	25%	Form 4
Nov 24, 2025	Niraj Shah Chief Executive Officer	Sold10b5-1 plan 4 parts	150,000	$105.91 average	$15.9M	20%	Form 4
Nov 24, 2025	Steven Conine Co-Founder	Sold10b5-1 plan 4 parts	150,000	$105.92 average	$15.9M	20%	Form 4
Nov 10, 2025	Jon Blotner Pres., Commercial & Operations	Sold10b5-1 plan 2 parts	4,061	$108.15 average	$439k	3.9%	Form 4
Nov 10, 2025	Fiona Tan Chief Technology Officer	Sold10b5-1 plan 2 parts	5,441	$110.59 average	$602k	2.5%	Form 4
Nov 5, 2025	Fiona Tan Chief Technology Officer	Sold10b5-1 plan	6,347	$100.54	$638k	1.5%	Form 4
Nov 4, 2025	Kate Gulliver CFO and Chief Admin Officer	Sold10b5-1 plan	9,612	$102.20	$982k	5.2%	Form 4
Oct 28, 2025	Niraj Shah Chief Executive Officer	Sold10b5-1 plan 7 parts	30,000	$105.10 average	$3.15M	16%	Form 4
Oct 28, 2025	Steven Conine Co-Founder	Sold10b5-1 plan 7 parts	30,000	$105.09 average	$3.15M	16%	Form 4
Oct 23, 2025	Steven Conine Co-Founder	Sold10b5-1 plan 4 parts	120,000	$82.17 average	$9.86M	38%	Form 4

Oct 2010b5-1 plan
Fiona Tan
Chief Technology Officer · sold 8,000 at $115.00
$920k
3.9% of stake
Oct 1510b5-1 plan
Niraj Shah
Chief Executive Officer · sold 117,000 at avg $111.25
$13M
48% of stake
Oct 1510b5-1 plan
Jon Blotner
Pres., Commercial & Operations · sold 546 at $110.00
$60k
0.5% of stake
Oct 1510b5-1 plan
Steven Conine
Director · sold 117,000 at avg $111.25
$13M
48% of stake
Oct 1210b5-1 plan
Niraj Shah
Chief Executive Officer · sold 69,000 at avg $105.75
$7.3M
22% of stake
Oct 1210b5-1 plan
Steven Conine
Director · sold 69,000 at avg $105.75
$7.3M
22% of stake
Oct 210b5-1 plan
Jon Blotner
Pres., Commercial & Operations · sold 6,056 at $104.13
$631k
4.9% of stake
Oct 110b5-1 plan
Fiona Tan
Chief Technology Officer · sold 7,000 at $102.18
$715k
2.8% of stake
Sep 1410b5-1 plan
Steven Conine
Director · sold 69,000 at avg $103.36
$7.13M
18% of stake
Sep 1410b5-1 plan
Niraj Shah
Chief Executive Officer · sold 69,000 at avg $103.35
$7.13M
18% of stake
Sep 810b5-1 plan
Jon Blotner
Pres., Commercial & Operations · sold 6,968 at $100.22
$698k
5.9% of stake
Aug 1210b5-1 plan
Niraj Shah
Chief Executive Officer · sold 69,000 at avg $103.36
$7.13M
15% of stake
Aug 1210b5-1 plan
Steven Conine
Director · sold 69,000 at avg $103.36
$7.13M
15% of stake
Jul 210b5-1 plan
Jon Blotner
Pres., Commercial & Operations · sold 5,925 at $96.29
$571k
4.8% of stake
Apr 23 – 2410b5-1 plan
Steven Conine
Director · sold 120,000 at avg $77.56
$9.31M
21% of stake
Apr 23 – 2410b5-1 plan
Niraj Shah
Chief Executive Officer · sold 120,000 at avg $77.55
$9.31M
21% of stake
Mar 2510b5-1 plan
Steven Conine
Director · sold 10,394 at avg $78.66
$818k
13% of stake
Mar 2510b5-1 plan
Niraj Shah
Chief Executive Officer · sold 10,611 at avg $78.69
$835k
13% of stake
Mar 23 – 2410b5-1 plan
Niraj Shah
Chief Executive Officer · sold 109,389 at avg $77.19
$8.44M
57% of stake
Mar 23 – 2410b5-1 plan
Steven Conine
Director · sold 109,606 at avg $77.19
$8.46M
57% of stake
Feb 2610b5-1 plan
Steven Conine
Co-Founder · sold 26,950 at avg $78.86
$2.13M
12% of stake
Feb 2610b5-1 plan
Niraj Shah
Chief Executive Officer · sold 27,000 at avg $78.88
$2.13M
12% of stake
Feb 2310b5-1 plan
Steven Conine
Co-Founder · sold 93,050 at avg $74.63
$6.94M
30% of stake
Feb 2310b5-1 plan
Niraj Shah
Chief Executive Officer · sold 93,000 at avg $74.63
$6.94M
30% of stake
Jan 2310b5-1 plan
Steven Conine
Co-Founder · sold 150,000 at avg $108.87
$16.3M
32% of stake
Jan 2310b5-1 plan
Niraj Shah
Chief Executive Officer · sold 150,000 at avg $108.87
$16.3M
32% of stake
Jan 1310b5-1 plan
Fiona Tan
Chief Technology Officer · sold 9,000 at $119.00
$1.07M
4.3% of stake
Jan 510b5-1 plan
Jon Blotner
Pres., Commercial & Operations · sold 4,997 at $105.84
$529k
4.5% of stake
Jan 210b5-1 plan
Kate Gulliver
CFO and Chief Admin Officer · sold 36,497 at $106.50
$3.89M
20% of stake
Dec 23, 2025 – Dec 26, 202510b5-1 plan
Steven Conine
Co-Founder · sold 150,000 at avg $100.69
$15.1M
25% of stake
Dec 23, 2025 – Dec 26, 202510b5-1 plan
Niraj Shah
Chief Executive Officer · sold 150,000 at avg $100.68
$15.1M
25% of stake
Nov 24, 202510b5-1 plan
Niraj Shah
Chief Executive Officer · sold 150,000 at avg $105.91
$15.9M
20% of stake
Nov 24, 202510b5-1 plan
Steven Conine
Co-Founder · sold 150,000 at avg $105.92
$15.9M
20% of stake
Nov 10, 202510b5-1 plan
Jon Blotner
Pres., Commercial & Operations · sold 4,061 at avg $108.15
$439k
3.9% of stake
Nov 10, 202510b5-1 plan
Fiona Tan
Chief Technology Officer · sold 5,441 at avg $110.59
$602k
2.5% of stake
Nov 5, 202510b5-1 plan
Fiona Tan
Chief Technology Officer · sold 6,347 at $100.54
$638k
1.5% of stake
Nov 4, 202510b5-1 plan
Kate Gulliver
CFO and Chief Admin Officer · sold 9,612 at $102.20
$982k
5.2% of stake
Oct 28, 202510b5-1 plan
Niraj Shah
Chief Executive Officer · sold 30,000 at avg $105.10
$3.15M
16% of stake
Oct 28, 202510b5-1 plan
Steven Conine
Co-Founder · sold 30,000 at avg $105.09
$3.15M
16% of stake
Oct 23, 202510b5-1 plan
Steven Conine
Co-Founder · sold 120,000 at avg $82.17
$9.86M
38% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch W, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

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Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

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