Sweetgreen Inc. (SG) Insider Trading

Last 12 months

Insiders bought $1.12M and sold $255k on the open market.

None of the selling was scheduled in advance under a 10b5-1 plan.

Net open-market

+$870k

3 buys · 4 sales

Under a 10b5-1 plan

of the value sold

Insiders who bought / sold

2 / 2

executives and directors

Last open-market buy

Mar 2026

Mar 5, 2026

Get an email when SG's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
Aug 17	Jason Miles Cochran Chief Operating Officer	SoldNo plan	4,809	$6.21	$30k	2.3%	Form 4
Aug 17	Jamie McConnell Chief Financial Officer	SoldNo plan	15,033	$6.21	$93k	6.7%	Form 4
May 18	Jason Miles Cochran Chief Operating Officer	SoldNo plan	15,038	$7.99	$120k	6.6%	Form 4
May 18	Jamie McConnell Chief Financial Officer	SoldNo plan	1,401	$8.00	$11k	0.6%	Form 4
Apr 7	Goldman Sachs & CO. LLC Large holder	Bought 30 parts	594,553	$5.69 average	$3.38M	5.3%	Form 4
Mar 5	Nicolas Jammet Chief Concept Officer	Bought	4,428	$5.71	$25k	0.2%	Form 4
Nov 12, 2025	Jonathan Neman CHIEF EXECUTIVE OFFICER	Bought	179,800	$5.56	$1000k	9.7%	Form 4
Nov 12, 2025	Nicolas Jammet Chief Concept Officer	Bought 2 parts	18,115	$5.51 average	$100k	1.0%	Form 4
Aug 18, 2025	Mitch Reback CHIEF FINANCIAL OFFICER	SoldNo plan	11,530	$9.19	$106k	2.0%	Form 4
May 23, 2025	Clifford Burrows Director	Bought	19,200	$13.11	$252k	18%	Form 4
May 16, 2025	Mitch Reback CHIEF FINANCIAL OFFICER	SoldNo plan	10,088	$15.23	$154k	1.8%	Form 4
Apr 15, 2025	Mitch Reback CHIEF FINANCIAL OFFICER	Sold10b5-1 plan	4,000	$21.07	$84k	0.7%	Form 4
Mar 17, 2025	Nathaniel Ru Director	SoldNo plan	2,123	$23.80	$51k	0.1%	Form 4
Mar 17, 2025	Nicolas Jammet Chief Concept Officer	SoldNo plan	2,123	$23.80	$51k	0.1%	Form 4
Mar 17, 2025	Rossann Williams CHIEF OPERATING OFFICER	SoldNo plan	4,977	$23.80	$118k	5.0%	Form 4
Mar 17, 2025	Jonathan Neman CHIEF EXECUTIVE OFFICER	SoldNo plan	5,717	$23.80	$136k	0.2%	Form 4
Mar 17, 2025	Mitch Reback CHIEF FINANCIAL OFFICER	Sold10b5-1 plan 2 parts	8,109	$23.84 average	$193k	1.4%	Form 4
Mar 10, 2025	Nicolas Jammet Chief Concept Officer	Sold10b5-1 plan	7,400	$25.05	$185k	0.4%	Form 4
Mar 10, 2025	Nathaniel Ru Director	Sold10b5-1 plan	7,400	$25.05	$185k	0.4%	Form 4
Mar 10, 2025	Jonathan Neman CHIEF EXECUTIVE OFFICER	Sold10b5-1 plan	7,400	$25.05	$185k	0.4%	Form 4
Feb 18, 2025	Mitch Reback CHIEF FINANCIAL OFFICER	Sold10b5-1 plan 4 parts	10,926	$26.43 average	$289k	1.8%	Form 4
Jan 15, 2025	Mitch Reback CHIEF FINANCIAL OFFICER	Sold10b5-1 plan 2 parts	8,000	$33.13 average	$265k	1.3%	Form 4
Dec 13, 2024	Nicolas Jammet Chief Concept Officer	SoldNo plan	170,199	$37.73	$6.42M	8.8%	Form 4
Dec 13, 2024	Nathaniel Ru Chief Brand Officer	SoldNo plan	170,199	$37.73	$6.42M	8.7%	Form 4
Dec 13, 2024	Jonathan Neman CHIEF EXECUTIVE OFFICER	SoldNo plan	170,199	$37.73	$6.42M	5.8%	Form 4
Dec 9, 2024	Jonathan Neman CHIEF EXECUTIVE OFFICER	Sold10b5-1 plan 6 parts	51,128	$38.60 average	$1.97M	2.5%	Form 4
Dec 9, 2024	Nathaniel Ru Chief Brand Officer	Sold10b5-1 plan 6 parts	53,718	$38.70 average	$2.08M	2.7%	Form 4
Dec 9, 2024	Nicolas Jammet Chief Concept Officer	Sold10b5-1 plan 6 parts	50,423	$38.78 average	$1.96M	2.5%	Form 4
Dec 9, 2024	Mitch Reback CHIEF FINANCIAL OFFICER	Sold10b5-1 plan 10 parts	72,000	$37.77 average	$2.72M	11%	Form 4
Dec 5, 2024	Nicolas Jammet Chief Concept Officer	Sold10b5-1 plan 2 parts	33,598	$40.14 average	$1.35M	1.7%	Form 4
Dec 5, 2024	Jonathan Neman CHIEF EXECUTIVE OFFICER	Sold10b5-1 plan 2 parts	33,444	$40.16 average	$1.34M	1.7%	Form 4
Dec 5, 2024	Nathaniel Ru Chief Brand Officer	Sold10b5-1 plan 2 parts	33,712	$40.16 average	$1.35M	1.7%	Form 4
Dec 3, 2024	Nicolas Jammet Chief Concept Officer	Sold10b5-1 plan 2 parts	41,999	$38.68 average	$1.62M	2.1%	Form 4
Dec 3, 2024	Nathaniel Ru Chief Brand Officer	Sold10b5-1 plan 2 parts	42,104	$38.64 average	$1.63M	2.1%	Form 4
Dec 3, 2024	Jonathan Neman CHIEF EXECUTIVE OFFICER	Sold10b5-1 plan 2 parts	41,805	$38.61 average	$1.61M	1.4%	Form 4
Nov 27, 2024	Julie Bornstein Director	Sold10b5-1 plan 2 parts	4,464	$42.11 average	$188k	12%	Form 4
Nov 26, 2024	Neil Harris Blumenthal Director	SoldNo plan	5,000	$43.44	$217k	5.5%	Form 4
Nov 25, 2024	Jonathan Neman CHIEF EXECUTIVE OFFICER	Sold10b5-1 plan 2 parts	26,541	$45.00 average	$1.19M	1.3%	Form 4
Nov 25, 2024	Nicolas Jammet Chief Concept Officer	Sold10b5-1 plan 2 parts	26,193	$45.00 average	$1.18M	1.3%	Form 4
Nov 25, 2024	Nathaniel Ru Chief Brand Officer	Sold10b5-1 plan 2 parts	26,004	$45.00 average	$1.17M	1.3%	Form 4

Aug 17No plan
Jason Miles Cochran
Chief Operating Officer · sold 4,809 at $6.21
$30k
2.3% of stake
Aug 17No plan
Jamie McConnell
Chief Financial Officer · sold 15,033 at $6.21
$93k
6.7% of stake
May 18No plan
Jason Miles Cochran
Chief Operating Officer · sold 15,038 at $7.99
$120k
6.6% of stake
May 18No plan
Jamie McConnell
Chief Financial Officer · sold 1,401 at $8.00
$11k
0.6% of stake
Apr 7
Goldman Sachs & CO. LLC
Large holder · bought 594,553 at avg $5.69
$3.38M
5.3% of stake
Mar 5
Nicolas Jammet
Chief Concept Officer · bought 4,428 at $5.71
$25k
0.2% of stake
Nov 12, 2025
Jonathan Neman
CHIEF EXECUTIVE OFFICER · bought 179,800 at $5.56
$1000k
9.7% of stake
Nov 12, 2025
Nicolas Jammet
Chief Concept Officer · bought 18,115 at avg $5.51
$100k
1.0% of stake
Aug 18, 2025No plan
Mitch Reback
CHIEF FINANCIAL OFFICER · sold 11,530 at $9.19
$106k
2.0% of stake
May 23, 2025
Clifford Burrows
Director · bought 19,200 at $13.11
$252k
18% of stake
May 16, 2025No plan
Mitch Reback
CHIEF FINANCIAL OFFICER · sold 10,088 at $15.23
$154k
1.8% of stake
Apr 15, 202510b5-1 plan
Mitch Reback
CHIEF FINANCIAL OFFICER · sold 4,000 at $21.07
$84k
0.7% of stake
Mar 17, 2025No plan
Nathaniel Ru
Director · sold 2,123 at $23.80
$51k
0.1% of stake
Mar 17, 2025No plan
Nicolas Jammet
Chief Concept Officer · sold 2,123 at $23.80
$51k
0.1% of stake
Mar 17, 2025No plan
Rossann Williams
CHIEF OPERATING OFFICER · sold 4,977 at $23.80
$118k
5.0% of stake
Mar 17, 2025No plan
Jonathan Neman
CHIEF EXECUTIVE OFFICER · sold 5,717 at $23.80
$136k
0.2% of stake
Mar 17, 202510b5-1 plan
Mitch Reback
CHIEF FINANCIAL OFFICER · sold 8,109 at avg $23.84
$193k
1.4% of stake
Mar 10, 202510b5-1 plan
Nicolas Jammet
Chief Concept Officer · sold 7,400 at $25.05
$185k
0.4% of stake
Mar 10, 202510b5-1 plan
Nathaniel Ru
Director · sold 7,400 at $25.05
$185k
0.4% of stake
Mar 10, 202510b5-1 plan
Jonathan Neman
CHIEF EXECUTIVE OFFICER · sold 7,400 at $25.05
$185k
0.4% of stake
Feb 18, 202510b5-1 plan
Mitch Reback
CHIEF FINANCIAL OFFICER · sold 10,926 at avg $26.43
$289k
1.8% of stake
Jan 15, 202510b5-1 plan
Mitch Reback
CHIEF FINANCIAL OFFICER · sold 8,000 at avg $33.13
$265k
1.3% of stake
Dec 13, 2024No plan
Nicolas Jammet
Chief Concept Officer · sold 170,199 at $37.73
$6.42M
8.8% of stake
Dec 13, 2024No plan
Nathaniel Ru
Chief Brand Officer · sold 170,199 at $37.73
$6.42M
8.7% of stake
Dec 13, 2024No plan
Jonathan Neman
CHIEF EXECUTIVE OFFICER · sold 170,199 at $37.73
$6.42M
5.8% of stake
Dec 9, 202410b5-1 plan
Jonathan Neman
CHIEF EXECUTIVE OFFICER · sold 51,128 at avg $38.60
$1.97M
2.5% of stake
Dec 9, 202410b5-1 plan
Nathaniel Ru
Chief Brand Officer · sold 53,718 at avg $38.70
$2.08M
2.7% of stake
Dec 9, 202410b5-1 plan
Nicolas Jammet
Chief Concept Officer · sold 50,423 at avg $38.78
$1.96M
2.5% of stake
Dec 9, 202410b5-1 plan
Mitch Reback
CHIEF FINANCIAL OFFICER · sold 72,000 at avg $37.77
$2.72M
11% of stake
Dec 5, 202410b5-1 plan
Nicolas Jammet
Chief Concept Officer · sold 33,598 at avg $40.14
$1.35M
1.7% of stake
Dec 5, 202410b5-1 plan
Jonathan Neman
CHIEF EXECUTIVE OFFICER · sold 33,444 at avg $40.16
$1.34M
1.7% of stake
Dec 5, 202410b5-1 plan
Nathaniel Ru
Chief Brand Officer · sold 33,712 at avg $40.16
$1.35M
1.7% of stake
Dec 3, 202410b5-1 plan
Nicolas Jammet
Chief Concept Officer · sold 41,999 at avg $38.68
$1.62M
2.1% of stake
Dec 3, 202410b5-1 plan
Nathaniel Ru
Chief Brand Officer · sold 42,104 at avg $38.64
$1.63M
2.1% of stake
Dec 3, 202410b5-1 plan
Jonathan Neman
CHIEF EXECUTIVE OFFICER · sold 41,805 at avg $38.61
$1.61M
1.4% of stake
Nov 27, 202410b5-1 plan
Julie Bornstein
Director · sold 4,464 at avg $42.11
$188k
12% of stake
Nov 26, 2024No plan
Neil Harris Blumenthal
Director · sold 5,000 at $43.44
$217k
5.5% of stake
Nov 25, 202410b5-1 plan
Jonathan Neman
CHIEF EXECUTIVE OFFICER · sold 26,541 at avg $45.00
$1.19M
1.3% of stake
Nov 25, 202410b5-1 plan
Nicolas Jammet
Chief Concept Officer · sold 26,193 at avg $45.00
$1.18M
1.3% of stake
Nov 25, 202410b5-1 plan
Nathaniel Ru
Chief Brand Officer · sold 26,004 at avg $45.00
$1.17M
1.3% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch SG, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

Related stocks: Retail-Eating Places

WINGWingstop Inc.

PTLOPortillo's Inc.

FABTQFAT Brands Inc.

STKSOne Group Hospitality, Inc.

LOCOEl Pollo Loco Holdings Inc.

NDLSNoodles & Company

DINDine Brands Global Inc.

BHBiglari Holdings Inc.

Spot a number that looks wrong? Check it in SG's SEC filings or

Download this analysis as a PDF (Pro)

Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

2 of 2 free stocks used today

Keep analysing SG

Create a free account and get 14 days of Premium: every stock and every tool.

Unlimited stocksQuality, fair value and dividends for 10,000+ stocks
Stock screenerFilter on quality, valuation and dividend safety
Portfolio trackerReal return, dividend calendar and portfolio quality
Editable DCFChange the assumptions and watch fair value move
Compare side by sideUp to 10 stocks in one table
Unlimited alertsPrice, P/E, Quality Score and yield

No card. Moves to Free after, unless you upgrade.

Already have an account?

Or come back tomorrow. Stocks on your watchlist are always free to view.