Rush Enterprises Inc. (RUSHA) Insider Trading

Last 12 months

Insiders sold $12M and bought nothing on the open market.

None of the selling was scheduled in advance under a 10b5-1 plan. CEO, President and COB William M Rusty Rush sold $6.38M on Aug 3, 31% of their stake, outside a plan. The last open-market buy by an executive or director was in Feb 2020.

Net open-market

−$12M

0 buys · 9 sales

Under a 10b5-1 plan

of the value sold

Insiders who bought / sold

0 / 6

executives and directors

Last open-market buy

Feb 2020

Feb 14, 2020

Get an email when RUSHA's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
Aug 3	Michael McRoberts Director	SoldNo plan	6,500	$81.44	$529k	29%	Form 4
Jul 31 – Aug 3	William M Rusty Rush CEO, President and COB	SoldNo plan 2 parts	78,750	$81.02 average	$6.38M	31%	Form 4
Jul 30 – Aug 3	Michael L Goldstone SVP, GC and Corp. Sec.	SoldNo plan 2 parts	4,500	$81.17 average	$365k	26%	Form 4
Jul 30 – 31	Steven L Keller CFO & Treasurer	SoldNo plan 2 parts	22,500	$80.76 average	$1.82M	21%	Form 4
Apr 30	Michael McRoberts Director	SoldNo plan	8,000	$72.23	$578k	33%	Form 4
Mar 10	Raymond Joseph Chess Director	SoldNo plan	10,000	$65.05	$651k	20%	Form 4
Feb 19	Michael L Goldstone SVP, GC and Corp. Sec.	SoldNo plan	4,500	$71.86	$323k	26%	Form 4
Feb 19	Michael McRoberts Director	SoldNo plan	8,000	$70.81	$566k	33%	Form 4
Feb 19	Jody Pollard Senior Vice President	SoldNo plan	11,250	$71.92	$809k	77%	Form 4
Aug 22, 2025	Michael L Goldstone SVP, GC and Corp. Sec.	SoldNo plan	4,500	$57.25	$258k	26%	Form 4
Aug 12, 2025	Jason Wilder Chief Operating Officer	SoldNo plan	4,980	$55.55	$277k	5.9%	Form 4
Aug 4, 2025	Michael McRoberts Director	SoldNo plan	6,000	$54.64	$328k	28%	Form 4
May 16, 2025 – May 19, 2025	Jason Wilder Chief Operating Officer	SoldNo plan 2 parts	1,231	$56.20 average	$69k	1.4%	Form 4
May 16, 2025	Michael L Goldstone SVP, GC and Corp. Sec.	SoldNo plan	4,500	$52.10	$234k	26%	Form 4
Feb 25, 2025	Jody Pollard Senior Vice President	SoldNo plan	11,250	$56.43	$635k	78%	Form 4
Feb 20, 2025	Michael McRoberts Director	SoldNo plan	4,000	$58.52	$234k	20%	Form 4
Nov 6, 2024	William M Rusty Rush CEO, President and COB	SoldNo plan 2 parts	117,500	$63.98 average	$7.52M	1.5%	Form 4
Nov 6, 2024	Steven L Keller CFO & Treasurer	SoldNo plan 2 parts	43,875	$63.68 average	$2.79M	34%	Form 4
Nov 4, 2024	Steven L Keller CFO & Treasurer	SoldNo plan	14,625	$58.50	$856k	15%	Form 4

Aug 3No plan
Michael McRoberts
Director · sold 6,500 at $81.44
$529k
29% of stake
Jul 31 – Aug 3No plan
William M Rusty Rush
CEO, President and COB · sold 78,750 at avg $81.02
$6.38M
31% of stake
Jul 30 – Aug 3No plan
Michael L Goldstone
SVP, GC and Corp. Sec. · sold 4,500 at avg $81.17
$365k
26% of stake
Jul 30 – 31No plan
Steven L Keller
CFO & Treasurer · sold 22,500 at avg $80.76
$1.82M
21% of stake
Apr 30No plan
Michael McRoberts
Director · sold 8,000 at $72.23
$578k
33% of stake
Mar 10No plan
Raymond Joseph Chess
Director · sold 10,000 at $65.05
$651k
20% of stake
Feb 19No plan
Michael L Goldstone
SVP, GC and Corp. Sec. · sold 4,500 at $71.86
$323k
26% of stake
Feb 19No plan
Michael McRoberts
Director · sold 8,000 at $70.81
$566k
33% of stake
Feb 19No plan
Jody Pollard
Senior Vice President · sold 11,250 at $71.92
$809k
77% of stake
Aug 22, 2025No plan
Michael L Goldstone
SVP, GC and Corp. Sec. · sold 4,500 at $57.25
$258k
26% of stake
Aug 12, 2025No plan
Jason Wilder
Chief Operating Officer · sold 4,980 at $55.55
$277k
5.9% of stake
Aug 4, 2025No plan
Michael McRoberts
Director · sold 6,000 at $54.64
$328k
28% of stake
May 16, 2025 – May 19, 2025No plan
Jason Wilder
Chief Operating Officer · sold 1,231 at avg $56.20
$69k
1.4% of stake
May 16, 2025No plan
Michael L Goldstone
SVP, GC and Corp. Sec. · sold 4,500 at $52.10
$234k
26% of stake
Feb 25, 2025No plan
Jody Pollard
Senior Vice President · sold 11,250 at $56.43
$635k
78% of stake
Feb 20, 2025No plan
Michael McRoberts
Director · sold 4,000 at $58.52
$234k
20% of stake
Nov 6, 2024No plan
William M Rusty Rush
CEO, President and COB · sold 117,500 at avg $63.98
$7.52M
1.5% of stake
Nov 6, 2024No plan
Steven L Keller
CFO & Treasurer · sold 43,875 at avg $63.68
$2.79M
34% of stake
Nov 4, 2024No plan
Steven L Keller
CFO & Treasurer · sold 14,625 at $58.50
$856k
15% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch RUSHA, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

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Spot a number that looks wrong? Check it in RUSHA's SEC filings or

Download this analysis as a PDF (Pro)

Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

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