Booking Holdings Inc. (BKNG) Insider Trading

Last 12 months

Insiders sold $55.8M and bought nothing on the open market.

98% of the selling was scheduled in advance under 10b5-1 plans. CHIEF HUMAN RESOURCES OFFICER Paulo Pisano sold $1M on Nov 7, 2025, 12% of their stake, outside a plan. The last open-market buy by an executive or director was in Sep 2022.

Net open-market

−$55.8M

0 buys · 31 sales

Under a 10b5-1 plan

98%

of the value sold

Insiders who bought / sold

0 / 6

executives and directors

Last open-market buy

Sep 2022

Sep 1, 2022

Get an email when BKNG's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
Oct 15	Paulo Pisano CHIEF HUMAN RESOURCES OFFICER	Sold10b5-1 plan	1,500	$163.06	$245k	2.1%	Form 4
Sep 15	Paulo Pisano CHIEF HUMAN RESOURCES OFFICER	Sold10b5-1 plan	1,500	$173.02	$260k	2.0%	Form 4
Sep 1	Robert J Mylod Jr Director	Sold10b5-1 plan	1,000	$200.00	$200k	1.2%	Form 4
Aug 31	Paulo Pisano CHIEF HUMAN RESOURCES OFFICER	Sold10b5-1 plan	3,000	$203.48	$610k	3.9%	Form 4
Aug 17	Vanessa Ames Wittman Director	Sold10b5-1 plan	375	$211.00	$79k	2.3%	Form 4
Aug 17	Peter J Millones EXECUTIVE VP, GENERAL COUNSEL	Sold10b5-1 plan 9 parts	50,050	$207.59 average	$10.4M	12%	Form 4
Aug 12	Ewout L Steenbergen CHIEF FINANCIAL OFFICER	Sold10b5-1 plan 5 parts	20,000	$211.03 average	$4.22M	25%	Form 4
Aug 5	Robert J Mylod Jr Director	Sold10b5-1 plan	1,000	$206.70	$207k	1.2%	Form 4
Jul 29	Robert J Mylod Jr Director	Sold10b5-1 plan	5,000	$200.00	$1M	5.5%	Form 4
Jul 28	Vanessa Ames Wittman Director	Sold10b5-1 plan	1,125	$192.00	$216k	6.4%	Form 4
May 26	Peter J Millones EXECUTIVE VP, GENERAL COUNSEL	Sold10b5-1 plan 4 parts	62,500	$163.67 average	$10.2M	13%	Form 4
Apr 17	Vanessa Ames Wittman Director	Sold10b5-1 plan	1,125	$192.00	$216k	6.6%	Form 4
Apr 15	Glenn D Fogel CEO AND PRESIDENT	Sold10b5-1 plan 4 parts	16,726	$185.35 average	$3.1M	2.5%	Form 4
Mar 16	Glenn D Fogel CEO AND PRESIDENT	Sold10b5-1 plan 26 parts	669	$4,292.10 average	$2.87M	2.5%	Form 4
Feb 17	Glenn D Fogel CEO AND PRESIDENT	Sold10b5-1 plan 17 parts	452	$4,149.75 average	$1.88M	2.4%	Form 4
Feb 10 – 17	Glenn D Fogel CEO AND PRESIDENT	Sold10b5-1 plan 30 parts	560	$4,092.82 average	$2.29M	2.9%	Form 4
Feb 2	Robert J Mylod Jr Director	Sold10b5-1 plan 15 parts	40	$5,105.36 average	$204k	1.1%	Form 4
Jan 15	Glenn D Fogel CEO AND PRESIDENT	Sold10b5-1 plan 4 parts	60	$5,208.10 average	$312k	0.3%	Form 4
Jan 15	Glenn D Fogel CEO AND PRESIDENT	Sold10b5-1 plan 30 parts	953	$5,181.34 average	$4.94M	4.6%	Form 4
Jan 15	Vanessa Ames Wittman Director	Sold10b5-1 plan	15	$5,191.15	$78k	2.1%	Form 4
Jan 2	Robert J Mylod Jr Director	Sold10b5-1 plan 16 parts	40	$5,290.38 average	$212k	1.1%	Form 4
Dec 15, 2025	Glenn D Fogel CEO AND PRESIDENT	Sold10b5-1 plan 16 parts	442	$5,464.94 average	$2.42M	2.1%	Form 4
Dec 15, 2025	Glenn D Fogel CEO AND PRESIDENT	Sold10b5-1 plan 30 parts	571	$5,414.53 average	$3.09M	2.6%	Form 4
Dec 15, 2025	Vanessa Ames Wittman Director	Sold10b5-1 plan	15	$5,362.00	$80k	2.1%	Form 4
Dec 2, 2025	Robert J Mylod Jr Director	Sold10b5-1 plan	40	$5,000.00	$200k	1.1%	Form 4
Nov 17, 2025	Glenn D Fogel CEO AND PRESIDENT	Sold10b5-1 plan 11 parts	170	$5,062.25 average	$861k	0.8%	Form 4
Nov 17, 2025	Glenn D Fogel CEO AND PRESIDENT	Sold10b5-1 plan 25 parts	400	$5,007.69 average	$2M	1.8%	Form 4
Nov 17, 2025	Glenn D Fogel CEO AND PRESIDENT	Sold10b5-1 plan 25 parts	443	$4,820.35 average	$2.14M	2.0%	Form 4
Nov 17, 2025	Vanessa Ames Wittman Director	Sold10b5-1 plan	15	$5,030.00	$75k	2.0%	Form 4
Nov 7, 2025	Paulo Pisano CHIEF HUMAN RESOURCES OFFICER	SoldNo plan	200	$5,000.00	$1M	12%	Form 4
Nov 7, 2025	Robert J Mylod Jr Director	Sold10b5-1 plan	40	$5,000.00	$200k	1.1%	Form 4
Oct 15, 2025	Glenn D Fogel CEO AND PRESIDENT	Sold10b5-1 plan 15 parts	388	$5,254.04 average	$2.04M	1.7%	Form 4
Oct 15, 2025	Glenn D Fogel CEO AND PRESIDENT	Sold10b5-1 plan 25 parts	625	$5,141.53 average	$3.21M	2.6%	Form 4
Oct 15, 2025	Vanessa Ames Wittman Director	Sold10b5-1 plan	15	$5,291.98	$79k	2.0%	Form 4
Sep 15, 2025	Larry Quinlan Director	Sold10b5-1 plan 29 parts	64	$5,511.80 average	$353k	26%	Form 4
Sep 15, 2025	Glenn D Fogel CEO AND PRESIDENT	Sold10b5-1 plan 29 parts	1,013	$5,516.92 average	$5.59M	4.1%	Form 4
Sep 15, 2025	Vanessa Ames Wittman Director	Sold10b5-1 plan	15	$5,500.00	$83k	2.0%	Form 4
Sep 8, 2025	Larry Quinlan Director	Sold10b5-1 plan 25 parts	64	$5,587.11 average	$358k	21%	Form 4
Aug 15, 2025	Glenn D Fogel CEO AND PRESIDENT	Sold10b5-1 plan 20 parts	1,013	$5,476.89 average	$5.55M	4.0%	Form 4
Jul 15, 2025	Glenn D Fogel CEO AND PRESIDENT	Sold10b5-1 plan 19 parts	1,013	$5,695.00 average	$5.77M	3.7%	Form 4

Oct 1510b5-1 plan
Paulo Pisano
CHIEF HUMAN RESOURCES OFFICER · sold 1,500 at $163.06
$245k
2.1% of stake
Sep 1510b5-1 plan
Paulo Pisano
CHIEF HUMAN RESOURCES OFFICER · sold 1,500 at $173.02
$260k
2.0% of stake
Sep 110b5-1 plan
Robert J Mylod Jr
Director · sold 1,000 at $200.00
$200k
1.2% of stake
Aug 3110b5-1 plan
Paulo Pisano
CHIEF HUMAN RESOURCES OFFICER · sold 3,000 at $203.48
$610k
3.9% of stake
Aug 1710b5-1 plan
Vanessa Ames Wittman
Director · sold 375 at $211.00
$79k
2.3% of stake
Aug 1710b5-1 plan
Peter J Millones
EXECUTIVE VP, GENERAL COUNSEL · sold 50,050 at avg $207.59
$10.4M
12% of stake
Aug 1210b5-1 plan
Ewout L Steenbergen
CHIEF FINANCIAL OFFICER · sold 20,000 at avg $211.03
$4.22M
25% of stake
Aug 510b5-1 plan
Robert J Mylod Jr
Director · sold 1,000 at $206.70
$207k
1.2% of stake
Jul 2910b5-1 plan
Robert J Mylod Jr
Director · sold 5,000 at $200.00
$1M
5.5% of stake
Jul 2810b5-1 plan
Vanessa Ames Wittman
Director · sold 1,125 at $192.00
$216k
6.4% of stake
May 2610b5-1 plan
Peter J Millones
EXECUTIVE VP, GENERAL COUNSEL · sold 62,500 at avg $163.67
$10.2M
13% of stake
Apr 1710b5-1 plan
Vanessa Ames Wittman
Director · sold 1,125 at $192.00
$216k
6.6% of stake
Apr 1510b5-1 plan
Glenn D Fogel
CEO AND PRESIDENT · sold 16,726 at avg $185.35
$3.1M
2.5% of stake
Mar 1610b5-1 plan
Glenn D Fogel
CEO AND PRESIDENT · sold 669 at avg $4,292.10
$2.87M
2.5% of stake
Feb 1710b5-1 plan
Glenn D Fogel
CEO AND PRESIDENT · sold 452 at avg $4,149.75
$1.88M
2.4% of stake
Feb 10 – 1710b5-1 plan
Glenn D Fogel
CEO AND PRESIDENT · sold 560 at avg $4,092.82
$2.29M
2.9% of stake
Feb 210b5-1 plan
Robert J Mylod Jr
Director · sold 40 at avg $5,105.36
$204k
1.1% of stake
Jan 1510b5-1 plan
Glenn D Fogel
CEO AND PRESIDENT · sold 60 at avg $5,208.10
$312k
0.3% of stake
Jan 1510b5-1 plan
Glenn D Fogel
CEO AND PRESIDENT · sold 953 at avg $5,181.34
$4.94M
4.6% of stake
Jan 1510b5-1 plan
Vanessa Ames Wittman
Director · sold 15 at $5,191.15
$78k
2.1% of stake
Jan 210b5-1 plan
Robert J Mylod Jr
Director · sold 40 at avg $5,290.38
$212k
1.1% of stake
Dec 15, 202510b5-1 plan
Glenn D Fogel
CEO AND PRESIDENT · sold 442 at avg $5,464.94
$2.42M
2.1% of stake
Dec 15, 202510b5-1 plan
Glenn D Fogel
CEO AND PRESIDENT · sold 571 at avg $5,414.53
$3.09M
2.6% of stake
Dec 15, 202510b5-1 plan
Vanessa Ames Wittman
Director · sold 15 at $5,362.00
$80k
2.1% of stake
Dec 2, 202510b5-1 plan
Robert J Mylod Jr
Director · sold 40 at $5,000.00
$200k
1.1% of stake
Nov 17, 202510b5-1 plan
Glenn D Fogel
CEO AND PRESIDENT · sold 170 at avg $5,062.25
$861k
0.8% of stake
Nov 17, 202510b5-1 plan
Glenn D Fogel
CEO AND PRESIDENT · sold 400 at avg $5,007.69
$2M
1.8% of stake
Nov 17, 202510b5-1 plan
Glenn D Fogel
CEO AND PRESIDENT · sold 443 at avg $4,820.35
$2.14M
2.0% of stake
Nov 17, 202510b5-1 plan
Vanessa Ames Wittman
Director · sold 15 at $5,030.00
$75k
2.0% of stake
Nov 7, 2025No plan
Paulo Pisano
CHIEF HUMAN RESOURCES OFFICER · sold 200 at $5,000.00
$1M
12% of stake
Nov 7, 202510b5-1 plan
Robert J Mylod Jr
Director · sold 40 at $5,000.00
$200k
1.1% of stake
Oct 15, 202510b5-1 plan
Glenn D Fogel
CEO AND PRESIDENT · sold 388 at avg $5,254.04
$2.04M
1.7% of stake
Oct 15, 202510b5-1 plan
Glenn D Fogel
CEO AND PRESIDENT · sold 625 at avg $5,141.53
$3.21M
2.6% of stake
Oct 15, 202510b5-1 plan
Vanessa Ames Wittman
Director · sold 15 at $5,291.98
$79k
2.0% of stake
Sep 15, 202510b5-1 plan
Larry Quinlan
Director · sold 64 at avg $5,511.80
$353k
26% of stake
Sep 15, 202510b5-1 plan
Glenn D Fogel
CEO AND PRESIDENT · sold 1,013 at avg $5,516.92
$5.59M
4.1% of stake
Sep 15, 202510b5-1 plan
Vanessa Ames Wittman
Director · sold 15 at $5,500.00
$83k
2.0% of stake
Sep 8, 202510b5-1 plan
Larry Quinlan
Director · sold 64 at avg $5,587.11
$358k
21% of stake
Aug 15, 202510b5-1 plan
Glenn D Fogel
CEO AND PRESIDENT · sold 1,013 at avg $5,476.89
$5.55M
4.0% of stake
Jul 15, 202510b5-1 plan
Glenn D Fogel
CEO AND PRESIDENT · sold 1,013 at avg $5,695.00
$5.77M
3.7% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch BKNG, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

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Spot a number that looks wrong? Check it in BKNG's SEC filings or

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Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

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