Bread Financial Holdings Inc. Insider Trading

BFH

Last 12 months

Insiders bought 186K and sold $2.51M on the open market.

53% of the selling was scheduled in advance under 10b5-1 plans. Director Roger H Ballou sold 875K on Apr 24, 24% of their stake, outside a plan.

Net open-market

−$2.32M

3 buys · 3 sales

Under a 10b5-1 plan

53%

of the value sold

Insiders who bought / sold

2 / 3

executives and directors

Last open-market buy

Oct 2026

Oct 28, 2026

Get an email when BFH's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
Oct 28	John J. Fawcett Director	Bought 2 parts	5,000	$24.70 average	123K	New	Form 4
Sep 14	Dennis James McCarthy EVP, Chief Revenue Officer	Bought	16	$108.14	2K	<0.1%	Form 4
Jul 28	Praniti Lakhwara Director	SoldNo plan	2,802	$106.12	297K	39%	Form 4
May 29	Ralph J Andretta President and CEO	Sold10b5-1 plan 3 parts	15,000	$89.10 average	$1.34M	2.5%	Form 4
May 21	John J. Fawcett Director	Bought	698	$86.43	60K	6.8%	Form 4
Apr 24	Roger H Ballou Director	SoldNo plan	9,687	$90.32	875K	24%	Form 4
Jul 30, 2025	John J. Fawcett Director	Bought 2 parts	1,027	$61.79 average	63K	11%	Form 4

Oct 28
John J. Fawcett
Director · bought 5,000 at avg $24.70
123K
New position
Sep 14
Dennis James McCarthy
EVP, Chief Revenue Officer · bought 16 at $108.14
2K
<0.1% of stake
Jul 28No plan
Praniti Lakhwara
Director · sold 2,802 at $106.12
297K
39% of stake
May 2910b5-1 plan
Ralph J Andretta
President and CEO · sold 15,000 at avg $89.10
$1.34M
2.5% of stake
May 21
John J. Fawcett
Director · bought 698 at $86.43
60K
6.8% of stake
Apr 24No plan
Roger H Ballou
Director · sold 9,687 at $90.32
875K
24% of stake
Jul 30, 2025
John J. Fawcett
Director · bought 1,027 at avg $61.79
63K
11% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch BFH, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

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Held by ETFs

BFH is in 126 US ETFs. The largest of them, with BFH's weight in each:

Spot a number that looks wrong? Check it in BFH's SEC filings or

Download this analysis as a PDF (Pro)

Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

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