Strive, Inc. Insider Trading

ASST

Last 12 months

Insiders bought $1.29M and sold $3.17M on the open market.

None of the selling was scheduled in advance under a 10b5-1 plan. Chief Executive Officer Matthew Ryan Cole sold $1.84M on Oct 5, 7.2% of their stake, outside a plan.

Net open-market

−$1.88M

5 buys · 6 sales

Under a 10b5-1 plan

of the value sold

Insiders who bought / sold

4 / 6

executives and directors

Last open-market buy

Aug 2026

Aug 14, 2026

Get an email when ASST's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
Oct 5	Benjamin Pham Chief Financial Officer	SoldNo plan	4,209	$31.33	132K	20%	Form 4
Oct 5	Matthew Ryan Cole Chief Executive Officer	SoldNo plan	58,789	$31.33	$1.84M	7.2%	Form 4
Oct 5	Jonathan R Macey Director	SoldNo plan	6,700	$30.32	203K	45%	Form 4
Oct 5	James Lavish Director	SoldNo plan	6,000	$30.76	185K	40%	Form 4
Oct 5	Brian Logan Beirne Chief Legal Officer	SoldNo plan	20,077	$31.33	629K	33%	Form 4
Oct 5	Arshia Sarkhani Chief Marketing Officer	SoldNo plan	5,634	$31.33	177K	32%	Form 4
Aug 14	Pierre Rochard Director	Bought	15,900	$12.54	199K	New	Form 4
Feb 17 – 18	Benjamin Pham Chief Financial Officer	Bought 2 parts	14,114	$8.16 average	115K	381%	Form 4
Feb 13	Brian Logan Beirne Chief Legal Officer	Bought	11,500	$8.73	100K	310%	Form 4
Jan 13	Matthew Ryan Cole Chief Executive Officer	Bought	500,000	$0.92	460K	71%	Form 4
Dec 15, 2025	Matthew Ryan Cole Chief Executive Officer	Bought 4 parts	515,195	$0.81 average	417K	278%	Form 4
Nov 5, 2025	Vivek Ramaswamy Large holder	Bought	15,625	$80.00	$1.25M	<0.1%	Form 4
Jun 4, 2025	Michael Gaubert Executive Chairman	SoldNo plan	30,000	$7.44	223K	10.0%	Form 4
Jun 4, 2025	Matthew Krueger CFO, Treasurer and Secretary	SoldNo plan 2 parts	26,400	$8.23 average	217K	9.4%	Form 4
May 30, 2025	Jason Youngsuk Lee Chief Technology Officer	SoldNo plan	4,182	$8.03	34K	12%	Form 4

Oct 5No plan
Benjamin Pham
Chief Financial Officer · sold 4,209 at $31.33
132K
20% of stake
Oct 5No plan
Matthew Ryan Cole
Chief Executive Officer · sold 58,789 at $31.33
$1.84M
7.2% of stake
Oct 5No plan
Jonathan R Macey
Director · sold 6,700 at $30.32
203K
45% of stake
Oct 5No plan
James Lavish
Director · sold 6,000 at $30.76
185K
40% of stake
Oct 5No plan
Brian Logan Beirne
Chief Legal Officer · sold 20,077 at $31.33
629K
33% of stake
Oct 5No plan
Arshia Sarkhani
Chief Marketing Officer · sold 5,634 at $31.33
177K
32% of stake
Aug 14
Pierre Rochard
Director · bought 15,900 at $12.54
199K
New position
Feb 17 – 18
Benjamin Pham
Chief Financial Officer · bought 14,114 at avg $8.16
115K
381% of stake
Feb 13
Brian Logan Beirne
Chief Legal Officer · bought 11,500 at $8.73
100K
310% of stake
Jan 13
Matthew Ryan Cole
Chief Executive Officer · bought 500,000 at $0.92
460K
71% of stake
Dec 15, 2025
Matthew Ryan Cole
Chief Executive Officer · bought 515,195 at avg $0.81
417K
278% of stake
Nov 5, 2025
Vivek Ramaswamy
Large holder · bought 15,625 at $80.00
$1.25M
<0.1% of stake
Jun 4, 2025No plan
Michael Gaubert
Executive Chairman · sold 30,000 at $7.44
223K
10.0% of stake
Jun 4, 2025No plan
Matthew Krueger
CFO, Treasurer and Secretary · sold 26,400 at avg $8.23
217K
9.4% of stake
May 30, 2025No plan
Jason Youngsuk Lee
Chief Technology Officer · sold 4,182 at $8.03
34K
12% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch ASST, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

Peers

Finance Services · Pick stocks to compare with ASST

CompareIntrinsic value

GHIGreystone Housing Impact Investors LP

$5.08+2.63%3

RIOTRiot Platforms, Inc.

$12.81-6.77%48

KEELKeel Infrastructure Corp.

$2.06-10.82%34

FALSEStartEngine Inc.

No recent price55

SNFCASecurity National Financial Corporation

$9.15-0.87%71

GDOTGreen Dot Corporation

$12.30-0.73%48

OPFIOppFi Inc.

$5.62-4.10%92

CDChaince Digital Holdings Inc.

$6.72-10.88%46

Held by ETFs

ASST is in 29 US ETFs. The largest of them, with ASST's weight in each:

Spot a number that looks wrong? Check it in ASST's SEC filings or

Download this analysis as a PDF (Pro)

Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

2 of 2 free stocks used today

Keep analysing ASST

Create a free account and get 14 days of Premium: every stock and every tool.

Unlimited stocksQuality, fair value and dividends for 10,000+ stocks
Stock screenerFilter on quality, valuation and dividend safety
Portfolio trackerReal return, dividend calendar and portfolio quality
Editable DCFChange the assumptions and watch fair value move
Compare side by sideUp to 10 stocks in one table
Unlimited alertsPrice, P/E, Quality Score and yield

No card. Moves to Free after, unless you upgrade.

Already have an account?

Or come back tomorrow. Stocks on your watchlist are always free to view.