Affirm Holdings, Inc. (AFRM) Insider Trading

Last 12 months

Insiders sold $89.4M and bought nothing on the open market.

96% of the selling was scheduled in advance under 10b5-1 plans. Chief Accounting Officer Siphelele Jiyane sold $1.95M on Sep 14, 13% of their stake, outside a plan. The last open-market buy by an executive or director was in Jan 2021.

Net open-market

−$89.4M

0 buys · 13 sales

Under a 10b5-1 plan

96%

of the value sold

Insiders who bought / sold

0 / 6

executives and directors

Last open-market buy

Jan 2021

Jan 13, 2021

Get an email when AFRM's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
Oct 9	Robert O'Hare Chief Financial Officer	Sold10b5-1 plan	65,591	$80.02	$5.25M	96%	Form 4
Sep 14	Siphelele Jiyane Chief Accounting Officer	SoldNo plan	26,980	$72.19	$1.95M	13%	Form 4
Sep 4	Siphelele Jiyane Chief Accounting Officer	SoldNo plan	25,000	$72.41	$1.81M	10%	Form 4
Sep 1 – 3	Katherine Adkins Chief Legal Officer	Sold10b5-1 plan 4 parts	83,328	$73.04 average	$6.09M	35%	Form 4
Sep 1 – 2	Robert O'Hare Chief Financial Officer	Sold10b5-1 plan 3 parts	21,631	$72.26 average	$1.56M	89%	Form 4
Aug 28	Michael Linford Chief Operating Officer	Sold10b5-1 plan	79,219	$90.01	$7.13M	40%	Form 4
Aug 12	Noel Bertram Watson Director	Sold10b5-1 plan	2,000	$77.86	$156k	5.5%	Form 4
Jun 26	Michael Linford Chief Operating Officer	Sold10b5-1 plan	100,000	$80.04	$8M	46%	Form 4
May 13	Noel Bertram Watson Director	Sold10b5-1 plan	2,000	$65.00	$130k	5.3%	Form 4
Apr 14	Noel Bertram Watson Director	Sold10b5-1 plan	2,000	$55.00	$110k	5.0%	Form 4
Jan 5	Max R Levchin Chief Executive Officer	Sold10b5-1 plan 2 parts	666,666	$80.62 average	$53.7M	48%	Form 4
Jan 5	Robert O'Hare Chief Financial Officer	Sold10b5-1 plan	36,401	$80.00	$2.91M	96%	Form 4
Dec 3, 2025	Robert O'Hare Chief Financial Officer	Sold10b5-1 plan	8,189	$70.00	$573k	86%	Form 4
Sep 22, 2025	Max R Levchin Chief Executive Officer	Sold10b5-1 plan 4 parts	651,713	$89.27 average	$58.2M	47%	Form 4
Sep 15, 2025	Siphelele Jiyane Chief Accounting Officer	SoldNo plan	12,500	$85.42	$1.07M	5.5%	Form 4
Sep 4, 2025	Siphelele Jiyane Chief Accounting Officer	SoldNo plan	25,533	$90.71	$2.32M	10%	Form 4
Sep 2, 2025	Robert O'Hare Chief Financial Officer	Sold10b5-1 plan 4 parts	31,423	$83.30 average	$2.62M	100%	Form 4
Aug 29, 2025	Katherine Adkins Chief Legal Officer	Sold10b5-1 plan	36,878	$95.00	$3.5M	23%	Form 4
Aug 29, 2025	Siphelele Jiyane Chief Accounting Officer	Sold10b5-1 plan 2 parts	22,725	$96.47 average	$2.19M	9.1%	Form 4
Aug 29, 2025	Christa S Quarles Director	Sold10b5-1 plan 2 parts	15,000	$93.00 average	$1.4M	11%	Form 4
Aug 28, 2025	Max R Levchin Chief Executive Officer	Sold10b5-1 plan	499,223	$80.17	$40M	40%	Form 4
Aug 22, 2025	Robert O'Hare Chief Financial Officer	Sold10b5-1 plan	77,800	$80.09	$6.23M	100%	Form 4
Aug 22, 2025	Michael Linford Chief Operating Officer	Sold10b5-1 plan	184,200	$80.09	$14.8M	63%	Form 4
Aug 22, 2025	Max R Levchin Chief Executive Officer	Sold10b5-1 plan	167,443	$80.10	$13.4M	19%	Form 4
Aug 18, 2025	Robert O'Hare Chief Financial Officer	Sold10b5-1 plan	11,405	$80.00	$912k	100%	Form 4
Aug 18, 2025	Michael Linford Chief Operating Officer	Sold10b5-1 plan	10,800	$80.00	$864k	9.0%	Form 4
Aug 18, 2025	Max R Levchin Chief Executive Officer	Sold10b5-1 plan	14,953	$80.05	$1.2M	2.0%	Form 4
Aug 6, 2025	Katherine Adkins Chief Legal Officer	Sold10b5-1 plan	6,489	$75.00	$487k	5.4%	Form 4
Aug 4, 2025 – Aug 5, 2025	Katherine Adkins Chief Legal Officer	Sold10b5-1 plan 2 parts	60,596	$75.02 average	$4.55M	35%	Form 4
Aug 4, 2025	Siphelele Jiyane Chief Accounting Officer	Sold10b5-1 plan	15,871	$75.00	$1.19M	6.2%	Form 4
Jul 7, 2025	Katherine Adkins Chief Legal Officer	Sold10b5-1 plan	57,102	$70.27	$4.01M	34%	Form 4
Jul 7, 2025	Robert O'Hare Chief Financial Officer	Sold10b5-1 plan	19,802	$70.03	$1.39M	100%	Form 4
Jul 1, 2025	Christa S Quarles Director	Sold10b5-1 plan	754	$67.43	$51k	0.5%	Form 4
Jun 16, 2025	Noel Bertram Watson Director	Sold10b5-1 plan 2 parts	2,500	$60.86 average	$152k	6.4%	Form 4
May 1, 2025	Keith Rabois Director	Sold10b5-1 plan 3 parts	16,089	$51.00 average	$821k	35%	Form 4
Apr 1, 2025	Keith Rabois Director	Sold10b5-1 plan 3 parts	16,088	$45.41 average	$731k	26%	Form 4
Mar 17, 2025	Noel Bertram Watson Director	Sold10b5-1 plan 5 parts	2,500	$45.78 average	$114k	6.0%	Form 4
Mar 3, 2025	Keith Rabois Director	Sold10b5-1 plan 5 parts	16,088	$63.97 average	$1.03M	21%	Form 4
Feb 14, 2025	Christa S Quarles Director	Sold10b5-1 plan	5,000	$80.00	$400k	3.5%	Form 4
Feb 3, 2025	Keith Rabois Director	Sold10b5-1 plan 4 parts	16,086	$60.12 average	$967k	17%	Form 4

Oct 910b5-1 plan
Robert O'Hare
Chief Financial Officer · sold 65,591 at $80.02
$5.25M
96% of stake
Sep 14No plan
Siphelele Jiyane
Chief Accounting Officer · sold 26,980 at $72.19
$1.95M
13% of stake
Sep 4No plan
Siphelele Jiyane
Chief Accounting Officer · sold 25,000 at $72.41
$1.81M
10% of stake
Sep 1 – 310b5-1 plan
Katherine Adkins
Chief Legal Officer · sold 83,328 at avg $73.04
$6.09M
35% of stake
Sep 1 – 210b5-1 plan
Robert O'Hare
Chief Financial Officer · sold 21,631 at avg $72.26
$1.56M
89% of stake
Aug 2810b5-1 plan
Michael Linford
Chief Operating Officer · sold 79,219 at $90.01
$7.13M
40% of stake
Aug 1210b5-1 plan
Noel Bertram Watson
Director · sold 2,000 at $77.86
$156k
5.5% of stake
Jun 2610b5-1 plan
Michael Linford
Chief Operating Officer · sold 100,000 at $80.04
$8M
46% of stake
May 1310b5-1 plan
Noel Bertram Watson
Director · sold 2,000 at $65.00
$130k
5.3% of stake
Apr 1410b5-1 plan
Noel Bertram Watson
Director · sold 2,000 at $55.00
$110k
5.0% of stake
Jan 510b5-1 plan
Max R Levchin
Chief Executive Officer · sold 666,666 at avg $80.62
$53.7M
48% of stake
Jan 510b5-1 plan
Robert O'Hare
Chief Financial Officer · sold 36,401 at $80.00
$2.91M
96% of stake
Dec 3, 202510b5-1 plan
Robert O'Hare
Chief Financial Officer · sold 8,189 at $70.00
$573k
86% of stake
Sep 22, 202510b5-1 plan
Max R Levchin
Chief Executive Officer · sold 651,713 at avg $89.27
$58.2M
47% of stake
Sep 15, 2025No plan
Siphelele Jiyane
Chief Accounting Officer · sold 12,500 at $85.42
$1.07M
5.5% of stake
Sep 4, 2025No plan
Siphelele Jiyane
Chief Accounting Officer · sold 25,533 at $90.71
$2.32M
10% of stake
Sep 2, 202510b5-1 plan
Robert O'Hare
Chief Financial Officer · sold 31,423 at avg $83.30
$2.62M
100% of stake
Aug 29, 202510b5-1 plan
Katherine Adkins
Chief Legal Officer · sold 36,878 at $95.00
$3.5M
23% of stake
Aug 29, 202510b5-1 plan
Siphelele Jiyane
Chief Accounting Officer · sold 22,725 at avg $96.47
$2.19M
9.1% of stake
Aug 29, 202510b5-1 plan
Christa S Quarles
Director · sold 15,000 at avg $93.00
$1.4M
11% of stake
Aug 28, 202510b5-1 plan
Max R Levchin
Chief Executive Officer · sold 499,223 at $80.17
$40M
40% of stake
Aug 22, 202510b5-1 plan
Robert O'Hare
Chief Financial Officer · sold 77,800 at $80.09
$6.23M
100% of stake
Aug 22, 202510b5-1 plan
Michael Linford
Chief Operating Officer · sold 184,200 at $80.09
$14.8M
63% of stake
Aug 22, 202510b5-1 plan
Max R Levchin
Chief Executive Officer · sold 167,443 at $80.10
$13.4M
19% of stake
Aug 18, 202510b5-1 plan
Robert O'Hare
Chief Financial Officer · sold 11,405 at $80.00
$912k
100% of stake
Aug 18, 202510b5-1 plan
Michael Linford
Chief Operating Officer · sold 10,800 at $80.00
$864k
9.0% of stake
Aug 18, 202510b5-1 plan
Max R Levchin
Chief Executive Officer · sold 14,953 at $80.05
$1.2M
2.0% of stake
Aug 6, 202510b5-1 plan
Katherine Adkins
Chief Legal Officer · sold 6,489 at $75.00
$487k
5.4% of stake
Aug 4, 2025 – Aug 5, 202510b5-1 plan
Katherine Adkins
Chief Legal Officer · sold 60,596 at avg $75.02
$4.55M
35% of stake
Aug 4, 202510b5-1 plan
Siphelele Jiyane
Chief Accounting Officer · sold 15,871 at $75.00
$1.19M
6.2% of stake
Jul 7, 202510b5-1 plan
Katherine Adkins
Chief Legal Officer · sold 57,102 at $70.27
$4.01M
34% of stake
Jul 7, 202510b5-1 plan
Robert O'Hare
Chief Financial Officer · sold 19,802 at $70.03
$1.39M
100% of stake
Jul 1, 202510b5-1 plan
Christa S Quarles
Director · sold 754 at $67.43
$51k
0.5% of stake
Jun 16, 202510b5-1 plan
Noel Bertram Watson
Director · sold 2,500 at avg $60.86
$152k
6.4% of stake
May 1, 202510b5-1 plan
Keith Rabois
Director · sold 16,089 at avg $51.00
$821k
35% of stake
Apr 1, 202510b5-1 plan
Keith Rabois
Director · sold 16,088 at avg $45.41
$731k
26% of stake
Mar 17, 202510b5-1 plan
Noel Bertram Watson
Director · sold 2,500 at avg $45.78
$114k
6.0% of stake
Mar 3, 202510b5-1 plan
Keith Rabois
Director · sold 16,088 at avg $63.97
$1.03M
21% of stake
Feb 14, 202510b5-1 plan
Christa S Quarles
Director · sold 5,000 at $80.00
$400k
3.5% of stake
Feb 3, 202510b5-1 plan
Keith Rabois
Director · sold 16,086 at avg $60.12
$967k
17% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch AFRM, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

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Spot a number that looks wrong? Check it in AFRM's SEC filings or

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Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

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