Zumiez Inc. (ZUMZ) Insider Trading

Last 12 months

Insiders bought $134k and sold $1.68M on the open market.

4% of the selling was scheduled in advance under 10b5-1 plans. Chief Legal Officer & Sec. Chris K. Visser sold $317k on Dec 15, 2025, 20% of their stake, outside a plan.

Net open-market

−$1.55M

1 buy · 10 sales

Under a 10b5-1 plan

of the value sold

Insiders who bought / sold

1 / 6

executives and directors

Last open-market buy

Sep 2026

Sep 18, 2026

Get an email when ZUMZ's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
Sep 18	Adam Christopher Ellis President International	Bought	10,000	$13.40	$134k	14%	Form 4
Jun 15	Liliana Gil Valletta Director	SoldNo plan	540	$18.64	$10k	9.3%	Form 4
Jun 11 – 12	Liliana Gil Valletta Director	SoldNo plan 2 parts	5,160	$18.82 average	$97k	47%	Form 4
Jun 9	Liliana Gil Valletta Director	SoldNo plan	300	$19.41	$6k	2.7%	Form 4
Apr 1	Chris K. Visser Chief Legal Officer & Sec.	SoldNo plan	9,974	$22.21	$222k	19%	Form 4
Dec 22, 2025	Adam Christopher Ellis President International	SoldNo plan	7,319	$28.41	$208k	11%	Form 4
Dec 19, 2025	Travis Smith Director	SoldNo plan	9,175	$28.36	$260k	29%	Form 4
Dec 9, 2025 – Dec 15, 2025	Chris K. Visser Chief Legal Officer & Sec.	SoldNo plan 3 parts	10,770	$29.40 average	$317k	20%	Form 4
Dec 11, 2025	Guy Matthew Harkless Director	Sold10b5-1 plan	2,500	$29.19	$73k	15%	Form 4
Dec 9, 2025	Travis Smith Director	SoldNo plan	9,349	$30.10	$281k	23%	Form 4
Dec 8, 2025	Carmen Bauza Director	SoldNo plan	7,000	$29.69	$208k	40%	Form 4
Sep 17, 2025	Chris K. Visser Chief Legal Officer & Sec.	SoldNo plan 2 parts	5,618	$20.10 average	$113k	11%	Form 4
Sep 8, 2025	Liliana Gil Valletta Director	SoldNo plan	3,655	$21.30	$78k	34%	Form 4
Jun 26, 2025	Liliana Gil Valletta Director	SoldNo plan	6,600	$12.82	$85k	38%	Form 4
Mar 25, 2025	Liliana Gil Valletta Director	SoldNo plan	4,747	$15.11	$72k	32%	Form 4
Dec 11, 2024	Carmen Bauza Director	SoldNo plan	3,386	$21.98	$74k	25%	Form 4

Sep 18
Adam Christopher Ellis
President International · bought 10,000 at $13.40
$134k
14% of stake
Jun 15No plan
Liliana Gil Valletta
Director · sold 540 at $18.64
$10k
9.3% of stake
Jun 11 – 12No plan
Liliana Gil Valletta
Director · sold 5,160 at avg $18.82
$97k
47% of stake
Jun 9No plan
Liliana Gil Valletta
Director · sold 300 at $19.41
$6k
2.7% of stake
Apr 1No plan
Chris K. Visser
Chief Legal Officer & Sec. · sold 9,974 at $22.21
$222k
19% of stake
Dec 22, 2025No plan
Adam Christopher Ellis
President International · sold 7,319 at $28.41
$208k
11% of stake
Dec 19, 2025No plan
Travis Smith
Director · sold 9,175 at $28.36
$260k
29% of stake
Dec 9, 2025 – Dec 15, 2025No plan
Chris K. Visser
Chief Legal Officer & Sec. · sold 10,770 at avg $29.40
$317k
20% of stake
Dec 11, 202510b5-1 plan
Guy Matthew Harkless
Director · sold 2,500 at $29.19
$73k
15% of stake
Dec 9, 2025No plan
Travis Smith
Director · sold 9,349 at $30.10
$281k
23% of stake
Dec 8, 2025No plan
Carmen Bauza
Director · sold 7,000 at $29.69
$208k
40% of stake
Sep 17, 2025No plan
Chris K. Visser
Chief Legal Officer & Sec. · sold 5,618 at avg $20.10
$113k
11% of stake
Sep 8, 2025No plan
Liliana Gil Valletta
Director · sold 3,655 at $21.30
$78k
34% of stake
Jun 26, 2025No plan
Liliana Gil Valletta
Director · sold 6,600 at $12.82
$85k
38% of stake
Mar 25, 2025No plan
Liliana Gil Valletta
Director · sold 4,747 at $15.11
$72k
32% of stake
Dec 11, 2024No plan
Carmen Bauza
Director · sold 3,386 at $21.98
$74k
25% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch ZUMZ, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

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Spot a number that looks wrong? Check it in ZUMZ's SEC filings or

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Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

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