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Zillow Group Inc. Insider Trading

Z

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Last 12 months

Insiders sold $14.6M and bought nothing on the open market.

62% of the selling was scheduled in advance under 10b5-1 plans. Co -Exec. Chairman & President Lloyd D Frink sold $1.8M on Feb 20 outside a plan. The last open-market buy by an executive or director was in Jun 2024.

Net open-market
−$14.6M
0 buys · 46 sales
Under a 10b5-1 plan
62%
of the value sold
Insiders who bought / sold
0 / 12
executives and directors
Last open-market buy
Jun 2024
Jun 11, 2024

Get an email when Z's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

  • Sep 310b5-1 plan
    Erik C Blachford
    Director · sold 792 at $35.71
    28K
    2.3% of stake
  • Sep 310b5-1 plan
    Thielke Claire Cormier
    Director · sold 1,187 at $35.71
    42K
    33% of stake
  • Aug 13 – 1710b5-1 plan
    Jeremy Hofmann
    COO & CFO · sold 9,171 at avg $34.20
    314K
    13% of stake
  • Aug 13 – 1710b5-1 plan
    Jeremy Wacksman
    Chief Executive Officer · sold 15,125 at avg $34.20
    517K
    9.8% of stake
  • Aug 13 – 14No plan
    Dan Spaulding
    Chief People Officer · sold 5,135 at avg $34.94
    179K
    10% of stake
  • Aug 13No plan
    David A. Beitel
    Chief Technology Officer · sold 1,798 at $34.24
    62K
    1.3% of stake
  • Aug 13No plan
    Jennifer Rock
    Chief Accounting Officer · sold 990 at $34.24
    34K
    1.7% of stake
  • Aug 13No plan
    Errol G Samuelson
    Chief Industry Dev. Officer · sold 3,154 at $34.24
    108K
    2.4% of stake
  • Aug 1110b5-1 plan
    Thielke Claire Cormier
    Director · sold 1,187 at $33.09
    39K
    25% of stake
  • Jun 810b5-1 plan
    Erik C Blachford
    Director · sold 791 at $34.80
    28K
    2.2% of stake
  • May 2210b5-1 plan
    Jeremy Wacksman
    Chief Executive Officer · sold 9,072 at $36.54
    331K
    5.6% of stake
  • May 14 – 1810b5-1 plan
    Dan Spaulding
    Chief People Officer · sold 5,134 at avg $37.61
    193K
    9.4% of stake
  • May 14 – 1810b5-1 plan
    Jeremy Hofmann
    Chief Financial Officer · sold 9,172 at avg $37.61
    345K
    12% of stake
  • May 14 – 1510b5-1 plan
    Bradley D. Owens
    General Counsel · sold 5,610 at avg $37.51
    210K
    7.9% of stake
  • May 14No plan
    Jeremy Wacksman
    Chief Executive Officer · sold 6,051 at avg $37.92
    229K
    3.6% of stake
  • May 14No plan
    Jun Choo
    Chief Operating Officer · sold 1,228 at avg $37.95
    47K
    1.1% of stake
  • May 14No plan
    David A. Beitel
    Chief Technology Officer · sold 1,879 at avg $37.93
    71K
    1.4% of stake
  • May 14No plan
    Jennifer Rock
    Chief Accounting Officer · sold 1,034 at avg $37.99
    39K
    1.7% of stake
  • May 14No plan
    Errol G Samuelson
    Chief Industry Dev. Officer · sold 2,939 at avg $37.97
    112K
    2.1% of stake
  • Mar 2610b5-1 plan
    Errol G Samuelson
    Chief Industry Dev. Officer · sold 4,734 at $44.20
    209K
    3.3% of stake
  • Mar 2410b5-1 plan
    Bradley D. Owens
    General Counsel · sold 8,800 at $43.67
    384K
    11% of stake
  • Mar 310b5-1 plan
    Erik C Blachford
    Director · sold 966 at $42.85
    41K
    2.6% of stake
  • Mar 310b5-1 plan
    Thielke Claire Cormier
    Director · sold 242 at $42.85
    10K
    4.8% of stake
  • Feb 27No plan
    Gregory B Maffei
    Director · sold 8,050 at $45.15
    363K
    1.2% of stake
  • Feb 20No plan
    Lloyd D Frink
    Co -Exec. Chairman & President · sold 39,663 at $45.29
    $1.8M
    1.3% of stake
  • Feb 1810b5-1 plan
    Jeremy Hofmann
    Chief Financial Officer · sold 7,786 at $43.73
    340K
    12% of stake
  • Feb 12 – 1710b5-1 plan
    Jeremy Wacksman
    Chief Executive Officer · sold 18,390 at avg $44.24
    814K
    14% of stake
  • Feb 12 – 1710b5-1 plan
    Dan Spaulding
    Chief People Officer · sold 9,262 at avg $44.05
    408K
    18% of stake
  • Feb 12 – 1310b5-1 plan
    Bradley D. Owens
    General Counsel · sold 4,619 at avg $44.32
    205K
    12% of stake
  • Feb 12No plan
    Jeremy Hofmann
    Chief Financial Officer · sold 5,538 at $44.22
    245K
    7.8% of stake
  • Feb 12No plan
    Errol G Samuelson
    Chief Industry Dev. Officer · sold 7,015 at $44.21
    310K
    5.8% of stake
  • Feb 12No plan
    Jennifer Rock
    Chief Accounting Officer · sold 2,164 at $44.22
    96K
    5.3% of stake
  • Feb 12No plan
    Jun Choo
    Chief Operating Officer · sold 2,061 at $44.23
    91K
    1.9% of stake
  • Feb 12No plan
    David A. Beitel
    Chief Technology Officer · sold 3,966 at $44.22
    175K
    2.8% of stake
  • Feb 9 – 1110b5-1 plan
    Lloyd D Frink
    Co -Exec. Chairman & President · sold 27,774 at avg $51.85
    $1.44M
    0.9% of stake
  • Dec 3, 202510b5-1 plan
    Erik C Blachford
    Director · sold 965 at $72.51
    70K
    2.8% of stake
  • Dec 3, 202510b5-1 plan
    Thielke Claire Cormier
    Director · sold 241 at $72.51
    17K
    50% of stake
  • Nov 19, 202510b5-1 plan
    Bradley D. Owens
    General Counsel · sold 2,722 at $67.41
    183K
    6.7% of stake
  • Nov 12, 2025 – Nov 14, 202510b5-1 plan
    Jeremy Wacksman
    Chief Executive Officer · sold 18,401 at avg $70.46
    $1.3M
    12% of stake
  • Nov 12, 2025 – Nov 14, 202510b5-1 plan
    Jeremy Hofmann
    Chief Financial Officer · sold 13,335 at avg $70.19
    936K
    16% of stake
How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch Z, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

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Held by ETFs

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Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

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