Victoria's Secret & Co. (VSCO) Insider Trading

Last 12 months

Insiders bought $352k and sold $410k on the open market.

All of the selling was scheduled in advance under 10b5-1 plans.

Net open-market

−$58k

3 buys · 1 sale

Under a 10b5-1 plan

100%

of the value sold

Insiders who bought / sold

2 / 1

executives and directors

Last open-market buy

Apr 2026

Apr 2, 2026

Get an email when VSCO's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
Oct 5	Melinda R. McAfee Chief Legal & Compliance Ofcr	Sold10b5-1 plan 2 parts	4,500	$91.10 average	$410k	2.6%	Form 4
Jul 28	Bbrc International PTE LTD Large holder	SoldNo plan 3 parts	798,920	$89.15 average	$71.2M	9.3%	Form 4
Jul 22	Bbrc International PTE LTD Large holder	SoldNo plan	289,479	$88.89	$25.7M	3.3%	Form 4
Jun 26	Bbrc International PTE LTD Large holder	SoldNo plan	276,171	$88.50	$24.4M	3.0%	Form 4
Jun 2 – 4	Bbrc International PTE LTD Large holder	SoldNo plan 2 parts	1,135,430	$80.11 average	$91M	11%	Form 4
Apr 2	Anne Sheehan Director	Bought	4,842	$45.86	$222k	16%	Form 4
Apr 2	Anne Sheehan Director	Bought	633	$45.86	$29k	2.2%	Form 4
Apr 2	Donna James Director	Bought	2,175	$46.23	$101k	3.6%	Form 4
Apr 3, 2025	Bbrc International PTE LTD Large holder	Bought	212,500	$16.15	$3.43M	2.1%	Form 4
Mar 28, 2025	Bbrc International PTE LTD Large holder	Bought	584,000	$18.48	$10.8M	6.1%	Form 4
Mar 26, 2025 – Mar 27, 2025	Bbrc International PTE LTD Large holder	Bought 2 parts	209,471	$19.46 average	$4.08M	2.3%	Form 4
Mar 12, 2025 – Mar 13, 2025	Bbrc International PTE LTD Large holder	Bought 2 parts	129,641	$16.86 average	$2.19M	1.4%	Form 4
Mar 10, 2025 – Mar 11, 2025	Bbrc International PTE LTD Large holder	Bought 2 parts	1,022,000	$16.95 average	$17.3M	13%	Form 4

Oct 510b5-1 plan
Melinda R. McAfee
Chief Legal & Compliance Ofcr · sold 4,500 at avg $91.10
$410k
2.6% of stake
Jul 28No plan
Bbrc International PTE LTD
Large holder · sold 798,920 at avg $89.15
$71.2M
9.3% of stake
Jul 22No plan
Bbrc International PTE LTD
Large holder · sold 289,479 at $88.89
$25.7M
3.3% of stake
Jun 26No plan
Bbrc International PTE LTD
Large holder · sold 276,171 at $88.50
$24.4M
3.0% of stake
Jun 2 – 4No plan
Bbrc International PTE LTD
Large holder · sold 1,135,430 at avg $80.11
$91M
11% of stake
Apr 2
Anne Sheehan
Director · bought 4,842 at $45.86
$222k
16% of stake
Apr 2
Anne Sheehan
Director · bought 633 at $45.86
$29k
2.2% of stake
Apr 2
Donna James
Director · bought 2,175 at $46.23
$101k
3.6% of stake
Apr 3, 2025
Bbrc International PTE LTD
Large holder · bought 212,500 at $16.15
$3.43M
2.1% of stake
Mar 28, 2025
Bbrc International PTE LTD
Large holder · bought 584,000 at $18.48
$10.8M
6.1% of stake
Mar 26, 2025 – Mar 27, 2025
Bbrc International PTE LTD
Large holder · bought 209,471 at avg $19.46
$4.08M
2.3% of stake
Mar 12, 2025 – Mar 13, 2025
Bbrc International PTE LTD
Large holder · bought 129,641 at avg $16.86
$2.19M
1.4% of stake
Mar 10, 2025 – Mar 11, 2025
Bbrc International PTE LTD
Large holder · bought 1,022,000 at avg $16.95
$17.3M
13% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch VSCO, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

Related stocks: Retail-Women's Clothing Stores

URBNUrban Outfitters Inc.

AEOAmerican Eagle Outfitters, Inc.

ANFAbercrombie & Fitch Co.

DBIDesigner Brands Inc.

GCOGenesco Inc.

BOOTBoot Barn Holdings, Inc.

BKEBuckle Inc.

PLCEThe Children's Place, Inc.

Spot a number that looks wrong? Check it in VSCO's SEC filings or

Download this analysis as a PDF (Pro)

Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

2 of 2 free stocks used today

Keep analysing VSCO

Create a free account and get 14 days of Premium: every stock and every tool.

Unlimited stocksQuality, fair value and dividends for 10,000+ stocks
Stock screenerFilter on quality, valuation and dividend safety
Portfolio trackerReal return, dividend calendar and portfolio quality
Editable DCFChange the assumptions and watch fair value move
Compare side by sideUp to 10 stocks in one table
Unlimited alertsPrice, P/E, Quality Score and yield

No card. Moves to Free after, unless you upgrade.

Already have an account?

Or come back tomorrow. Stocks on your watchlist are always free to view.