Urban Outfitters Inc. (URBN) Insider Trading

Last 12 months

Insiders sold $121M and bought nothing on the open market.

97% of the selling was scheduled in advance under 10b5-1 plans. Co-President & COO Frank Conforti sold $687k on May 22, 12% of their stake, outside a plan. No executive or director has bought shares on the open market in the last two years.

Net open-market

−$121M

0 buys · 65 sales

Under a 10b5-1 plan

97%

of the value sold

Insiders who bought / sold

0 / 8

executives and directors

Last open-market buy

None

in the last two years

Get an email when URBN's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
Oct 15	Harry S Cherken Jr Director	Sold10b5-1 plan	5,000	$87.06	$435k	1.0%	Form 4
Sep 18	Tricia D Smith Global CEO Anthropologie Group	SoldNo plan	3,500	$75.95	$266k	10%	Form 4
Sep 4	Melanie Marein-Efron Chief Financial Officer	SoldNo plan	5,700	$80.75	$460k	33%	Form 4
Sep 1	Mary Egan Director	SoldNo plan	650	$78.48	$51k	4.0%	Form 4
May 22	Azeez Hayne Chief Administrative Officer	SoldNo plan	8,733	$73.18	$639k	14%	Form 4
May 22	Melanie Marein-Efron Chief Financial Officer	SoldNo plan	5,036	$73.42	$370k	23%	Form 4
May 22	Frank Conforti Co-President & COO	SoldNo plan	9,391	$73.19	$687k	12%	Form 4
Mar 11	Azeez Hayne Chief Administrative Officer	SoldNo plan	5,720	$66.00	$378k	8.1%	Form 4
Mar 2	Tricia D Smith Global CEO Anthropologie Group	SoldNo plan	5,000	$64.82	$324k	50%	Form 4
Feb 19 – 20	Margaret Hayne Co-President & CCO	Sold10b5-1 plan 3 parts	11,518	$70.42 average	$811k	<0.1%	Form 4
Feb 19 – 20	Richard A Hayne CEO & Chairman of the Board	Sold10b5-1 plan 6 parts	24,682	$70.42 average	$1.74M	0.1%	Form 4
Feb 17 – 18	Margaret Hayne Co-President & CCO	Sold10b5-1 plan 4 parts	18,666	$70.55 average	$1.32M	<0.1%	Form 4
Feb 17 – 18	Richard A Hayne CEO & Chairman of the Board	Sold10b5-1 plan 8 parts	40,000	$70.55 average	$2.82M	0.2%	Form 4
Feb 12 – 13	Margaret Hayne Co-President & CCO	Sold10b5-1 plan 3 parts	14,574	$70.55 average	$1.03M	<0.1%	Form 4
Feb 12 – 13	Richard A Hayne CEO & Chairman of the Board	Sold10b5-1 plan 6 parts	31,233	$70.55 average	$2.2M	0.1%	Form 4
Feb 10 – 11	Margaret Hayne Co-President & CCO	Sold10b5-1 plan 4 parts	18,666	$71.03 average	$1.33M	<0.1%	Form 4
Feb 10 – 11	Richard A Hayne CEO & Chairman of the Board	Sold10b5-1 plan 8 parts	40,000	$71.03 average	$2.84M	0.2%	Form 4
Feb 6 – 9	Margaret Hayne Co-President & CCO	Sold10b5-1 plan 5 parts	18,666	$71.62 average	$1.34M	<0.1%	Form 4
Feb 6 – 9	Richard A Hayne CEO & Chairman of the Board	Sold10b5-1 plan 10 parts	40,000	$71.62 average	$2.86M	0.2%	Form 4
Feb 4 – 5	Margaret Hayne Co-President & CCO	Sold10b5-1 plan 6 parts	18,666	$72.55 average	$1.35M	<0.1%	Form 4
Feb 4 – 5	Richard A Hayne CEO & Chairman of the Board	Sold10b5-1 plan 12 parts	40,000	$72.55 average	$2.9M	0.2%	Form 4
Feb 2 – 3	Margaret Hayne Co-President & CCO	Sold10b5-1 plan 4 parts	18,666	$71.87 average	$1.34M	<0.1%	Form 4
Feb 2 – 3	Richard A Hayne CEO & Chairman of the Board	Sold10b5-1 plan 8 parts	40,000	$71.87 average	$2.87M	0.2%	Form 4
Jan 29 – 30	Margaret Hayne Co-President & CCO	Sold10b5-1 plan 2 parts	18,083	$70.19 average	$1.27M	<0.1%	Form 4
Jan 29 – 30	Richard A Hayne CEO & Chairman of the Board	Sold10b5-1 plan 4 parts	38,753	$70.19 average	$2.72M	0.2%	Form 4
Jan 27 – 28	Margaret Hayne Co-President & CCO	Sold10b5-1 plan 2 parts	4,704	$70.03 average	$329k	<0.1%	Form 4
Jan 27 – 28	Richard A Hayne CEO & Chairman of the Board	Sold10b5-1 plan 4 parts	10,082	$70.03 average	$706k	<0.1%	Form 4
Jan 22	Margaret Hayne Co-President & CCO	Sold10b5-1 plan 2 parts	9,333	$71.17 average	$664k	<0.1%	Form 4
Jan 22	Richard A Hayne CEO & Chairman of the Board	Sold10b5-1 plan 4 parts	20,000	$71.17 average	$1.42M	<0.1%	Form 4
Jan 20 – 21	Margaret Hayne Co-President & CCO	Sold10b5-1 plan 4 parts	18,666	$70.52 average	$1.32M	<0.1%	Form 4
Jan 20 – 21	Richard A Hayne CEO & Chairman of the Board	Sold10b5-1 plan 8 parts	40,000	$70.52 average	$2.82M	0.2%	Form 4
Jan 15 – 16	Margaret Hayne Co-President & CCO	Sold10b5-1 plan 2 parts	18,666	$70.14 average	$1.31M	<0.1%	Form 4
Jan 15 – 16	Richard A Hayne CEO & Chairman of the Board	Sold10b5-1 plan 4 parts	40,000	$70.14 average	$2.81M	0.2%	Form 4
Jan 13 – 14	Margaret Hayne Co-President & CCO	Sold10b5-1 plan 6 parts	18,666	$71.78 average	$1.34M	<0.1%	Form 4
Jan 13 – 14	Richard A Hayne CEO & Chairman of the Board	Sold10b5-1 plan 12 parts	40,000	$71.78 average	$2.87M	0.2%	Form 4
Jan 9 – 12	Margaret Hayne Co-President & CCO	Sold10b5-1 plan 6 parts	18,666	$78.08 average	$1.46M	<0.1%	Form 4
Jan 9 – 12	Richard A Hayne CEO & Chairman of the Board	Sold10b5-1 plan 12 parts	40,000	$78.08 average	$3.12M	0.2%	Form 4
Jan 7 – 8	Margaret Hayne Co-President & CCO	Sold10b5-1 plan 8 parts	18,666	$81.17 average	$1.52M	<0.1%	Form 4
Jan 7 – 8	Richard A Hayne CEO & Chairman of the Board	Sold10b5-1 plan 16 parts	40,000	$81.16 average	$3.25M	0.2%	Form 4
Jan 5 – 6	Margaret Hayne Co-President & CCO	Sold10b5-1 plan 8 parts	18,666	$78.01 average	$1.46M	<0.1%	Form 4

Oct 1510b5-1 plan
Harry S Cherken Jr
Director · sold 5,000 at $87.06
$435k
1.0% of stake
Sep 18No plan
Tricia D Smith
Global CEO Anthropologie Group · sold 3,500 at $75.95
$266k
10% of stake
Sep 4No plan
Melanie Marein-Efron
Chief Financial Officer · sold 5,700 at $80.75
$460k
33% of stake
Sep 1No plan
Mary Egan
Director · sold 650 at $78.48
$51k
4.0% of stake
May 22No plan
Azeez Hayne
Chief Administrative Officer · sold 8,733 at $73.18
$639k
14% of stake
May 22No plan
Melanie Marein-Efron
Chief Financial Officer · sold 5,036 at $73.42
$370k
23% of stake
May 22No plan
Frank Conforti
Co-President & COO · sold 9,391 at $73.19
$687k
12% of stake
Mar 11No plan
Azeez Hayne
Chief Administrative Officer · sold 5,720 at $66.00
$378k
8.1% of stake
Mar 2No plan
Tricia D Smith
Global CEO Anthropologie Group · sold 5,000 at $64.82
$324k
50% of stake
Feb 19 – 2010b5-1 plan
Margaret Hayne
Co-President & CCO · sold 11,518 at avg $70.42
$811k
<0.1% of stake
Feb 19 – 2010b5-1 plan
Richard A Hayne
CEO & Chairman of the Board · sold 24,682 at avg $70.42
$1.74M
0.1% of stake
Feb 17 – 1810b5-1 plan
Margaret Hayne
Co-President & CCO · sold 18,666 at avg $70.55
$1.32M
<0.1% of stake
Feb 17 – 1810b5-1 plan
Richard A Hayne
CEO & Chairman of the Board · sold 40,000 at avg $70.55
$2.82M
0.2% of stake
Feb 12 – 1310b5-1 plan
Margaret Hayne
Co-President & CCO · sold 14,574 at avg $70.55
$1.03M
<0.1% of stake
Feb 12 – 1310b5-1 plan
Richard A Hayne
CEO & Chairman of the Board · sold 31,233 at avg $70.55
$2.2M
0.1% of stake
Feb 10 – 1110b5-1 plan
Margaret Hayne
Co-President & CCO · sold 18,666 at avg $71.03
$1.33M
<0.1% of stake
Feb 10 – 1110b5-1 plan
Richard A Hayne
CEO & Chairman of the Board · sold 40,000 at avg $71.03
$2.84M
0.2% of stake
Feb 6 – 910b5-1 plan
Margaret Hayne
Co-President & CCO · sold 18,666 at avg $71.62
$1.34M
<0.1% of stake
Feb 6 – 910b5-1 plan
Richard A Hayne
CEO & Chairman of the Board · sold 40,000 at avg $71.62
$2.86M
0.2% of stake
Feb 4 – 510b5-1 plan
Margaret Hayne
Co-President & CCO · sold 18,666 at avg $72.55
$1.35M
<0.1% of stake
Feb 4 – 510b5-1 plan
Richard A Hayne
CEO & Chairman of the Board · sold 40,000 at avg $72.55
$2.9M
0.2% of stake
Feb 2 – 310b5-1 plan
Margaret Hayne
Co-President & CCO · sold 18,666 at avg $71.87
$1.34M
<0.1% of stake
Feb 2 – 310b5-1 plan
Richard A Hayne
CEO & Chairman of the Board · sold 40,000 at avg $71.87
$2.87M
0.2% of stake
Jan 29 – 3010b5-1 plan
Margaret Hayne
Co-President & CCO · sold 18,083 at avg $70.19
$1.27M
<0.1% of stake
Jan 29 – 3010b5-1 plan
Richard A Hayne
CEO & Chairman of the Board · sold 38,753 at avg $70.19
$2.72M
0.2% of stake
Jan 27 – 2810b5-1 plan
Margaret Hayne
Co-President & CCO · sold 4,704 at avg $70.03
$329k
<0.1% of stake
Jan 27 – 2810b5-1 plan
Richard A Hayne
CEO & Chairman of the Board · sold 10,082 at avg $70.03
$706k
<0.1% of stake
Jan 2210b5-1 plan
Margaret Hayne
Co-President & CCO · sold 9,333 at avg $71.17
$664k
<0.1% of stake
Jan 2210b5-1 plan
Richard A Hayne
CEO & Chairman of the Board · sold 20,000 at avg $71.17
$1.42M
<0.1% of stake
Jan 20 – 2110b5-1 plan
Margaret Hayne
Co-President & CCO · sold 18,666 at avg $70.52
$1.32M
<0.1% of stake
Jan 20 – 2110b5-1 plan
Richard A Hayne
CEO & Chairman of the Board · sold 40,000 at avg $70.52
$2.82M
0.2% of stake
Jan 15 – 1610b5-1 plan
Margaret Hayne
Co-President & CCO · sold 18,666 at avg $70.14
$1.31M
<0.1% of stake
Jan 15 – 1610b5-1 plan
Richard A Hayne
CEO & Chairman of the Board · sold 40,000 at avg $70.14
$2.81M
0.2% of stake
Jan 13 – 1410b5-1 plan
Margaret Hayne
Co-President & CCO · sold 18,666 at avg $71.78
$1.34M
<0.1% of stake
Jan 13 – 1410b5-1 plan
Richard A Hayne
CEO & Chairman of the Board · sold 40,000 at avg $71.78
$2.87M
0.2% of stake
Jan 9 – 1210b5-1 plan
Margaret Hayne
Co-President & CCO · sold 18,666 at avg $78.08
$1.46M
<0.1% of stake
Jan 9 – 1210b5-1 plan
Richard A Hayne
CEO & Chairman of the Board · sold 40,000 at avg $78.08
$3.12M
0.2% of stake
Jan 7 – 810b5-1 plan
Margaret Hayne
Co-President & CCO · sold 18,666 at avg $81.17
$1.52M
<0.1% of stake
Jan 7 – 810b5-1 plan
Richard A Hayne
CEO & Chairman of the Board · sold 40,000 at avg $81.16
$3.25M
0.2% of stake
Jan 5 – 610b5-1 plan
Margaret Hayne
Co-President & CCO · sold 18,666 at avg $78.01
$1.46M
<0.1% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch URBN, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

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Spot a number that looks wrong? Check it in URBN's SEC filings or

Download this analysis as a PDF (Pro)

Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

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