Sleep Number Corporation (SNBR) Insider Trading

Last 12 months

Insiders sold $7k and bought nothing on the open market.

None of the selling was scheduled in advance under a 10b5-1 plan. Director Julie Howard sold $1k on Jun 22, 22% of their stake, outside a plan. The last open-market buy by an executive or director was in Aug 2025.

Net open-market

−$7k

0 buys · 4 sales

Under a 10b5-1 plan

of the value sold

Insiders who bought / sold

0 / 4

executives and directors

Last open-market buy

Aug 2025

Aug 1, 2025

Get an email when SNBR's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
Jun 22	Julie Howard Director	SoldNo plan	10,585	$0.13	$1k	22%	Form 4
Jun 18	Samuel R Hellfeld EVP Chief Legal & Risk Officer	SoldNo plan	7,964	$0.31	$2k	9.5%	Form 4
Jun 18	Angel L Mendez Director	SoldNo plan	3,020	$0.22	$664	8.1%	Form 4
Jun 12	Christopher D Krusmark EVP, Retail & People Officer	SoldNo plan	3,130	$0.66	$2k	5.9%	Form 4
May 28	Stadium Capital Partners L P Large holder	SoldNo plan 2 parts	390,676	$1.78 average	$695k	15%	Form 4
Aug 1, 2025	Robert P Ryder Interim CFO	Bought 2 parts	15,000	$6.81 average	$102k	New	Form 4
May 13, 2025	Phillip Eyler Director	Bought	8,300	$9.03	$75k	65%	Form 4
May 7, 2025 – May 8, 2025	Linda Findley President and CEO	Bought 2 parts	104,520	$7.19 average	$751k	19%	Form 4
May 7, 2025	Francis K Lee EVP & CFO	Bought	7,200	$7.12	$51k	8.4%	Form 4
Mar 10, 2025	Gary T Fazio Other	Bought	12,000	$7.54	$90k	20%	Form 4
Feb 21, 2025	Patrick A Hopf Other	Bought	25,000	$14.30	$358k	50%	Form 4
Nov 14, 2024 – Nov 18, 2024	Stadium Capital Management GP, L.p. Large holder	Bought 4 parts	43,140	$12.90 average	$556k	1.7%	Form 4
Nov 11, 2024 – Nov 13, 2024	Stadium Capital Management LLC Large holder	Bought 3 parts	77,185	$14.34 average	$1.11M	3.1%	Form 4
Nov 5, 2024 – Nov 6, 2024	Alexander M Seaver Large holder	Bought 4 parts	39,873	$13.54 average	$540k	1.6%	Form 4
Oct 31, 2024 – Nov 4, 2024	Alexander M Seaver Large holder	Bought 5 parts	193,813	$13.28 average	$2.57M	8.6%	Form 4

Jun 22No plan
Julie Howard
Director · sold 10,585 at $0.13
$1k
22% of stake
Jun 18No plan
Samuel R Hellfeld
EVP Chief Legal & Risk Officer · sold 7,964 at $0.31
$2k
9.5% of stake
Jun 18No plan
Angel L Mendez
Director · sold 3,020 at $0.22
$664
8.1% of stake
Jun 12No plan
Christopher D Krusmark
EVP, Retail & People Officer · sold 3,130 at $0.66
$2k
5.9% of stake
May 28No plan
Stadium Capital Partners L P
Large holder · sold 390,676 at avg $1.78
$695k
15% of stake
Aug 1, 2025
Robert P Ryder
Interim CFO · bought 15,000 at avg $6.81
$102k
New position
May 13, 2025
Phillip Eyler
Director · bought 8,300 at $9.03
$75k
65% of stake
May 7, 2025 – May 8, 2025
Linda Findley
President and CEO · bought 104,520 at avg $7.19
$751k
19% of stake
May 7, 2025
Francis K Lee
EVP & CFO · bought 7,200 at $7.12
$51k
8.4% of stake
Mar 10, 2025
Gary T Fazio
Other · bought 12,000 at $7.54
$90k
20% of stake
Feb 21, 2025
Patrick A Hopf
Other · bought 25,000 at $14.30
$358k
50% of stake
Nov 14, 2024 – Nov 18, 2024
Stadium Capital Management GP, L.p.
Large holder · bought 43,140 at avg $12.90
$556k
1.7% of stake
Nov 11, 2024 – Nov 13, 2024
Stadium Capital Management LLC
Large holder · bought 77,185 at avg $14.34
$1.11M
3.1% of stake
Nov 5, 2024 – Nov 6, 2024
Alexander M Seaver
Large holder · bought 39,873 at avg $13.54
$540k
1.6% of stake
Oct 31, 2024 – Nov 4, 2024
Alexander M Seaver
Large holder · bought 193,813 at avg $13.28
$2.57M
8.6% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch SNBR, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

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Spot a number that looks wrong? Check it in SNBR's SEC filings or

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Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

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