Rh (RH) Insider Trading

Last 12 months

Insiders bought $1.83M and sold $26.5M on the open market.

13% of the selling was scheduled in advance under 10b5-1 plans. CHAIRMAN & CEO Gary G Friedman sold $20.7M on Jul 8 outside a plan.

Net open-market

−$24.6M

1 buy · 9 sales

Under a 10b5-1 plan

13%

of the value sold

Insiders who bought / sold

1 / 3

executives and directors

Last open-market buy

Jun 2026

Jun 29, 2026

Get an email when RH's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
Sep 22	Mark S Demilio Director	SoldNo plan	1,000	$132.00	$132k	2.6%	Form 4
Jul 10	Mark S Demilio Director	SoldNo plan 2 parts	2,445	$168.44 average	$412k	6.0%	Form 4
Jul 6 – 8	Gary G Friedman CHAIRMAN & CEO	SoldNo plan 11 parts	125,000	$165.35 average	$20.7M	3.7%	Form 4
Jun 29	Carlos Alberini Director	Bought 3 parts	11,388	$160.90 average	$1.83M	47%	Form 4
Jun 16 – 18	Mark S Demilio Director	SoldNo plan 2 parts	5,304	$146.49 average	$777k	12%	Form 4
Mar 31	Eri Chaya SEE REMARKS	Sold10b5-1 plan 6 parts	11,000	$137.92 average	$1.52M	32%	Form 4
Mar 24	Eri Chaya SEE REMARKS	Sold10b5-1 plan 4 parts	7,000	$129.42 average	$906k	23%	Form 4
Mar 17	Eri Chaya SEE REMARKS	Sold10b5-1 plan 3 parts	7,000	$135.34 average	$947k	23%	Form 4
Jan 13 – 14	Mark S Demilio Director	SoldNo plan 2 parts	4,254	$220.05 average	$936k	12%	Form 4
Dec 30, 2025 – Dec 31, 2025	Mark S Demilio Director	SoldNo plan 2 parts	900	$182.30 average	$164k	2.4%	Form 4
Sep 19, 2025	Mark S Demilio Director	SoldNo plan	2,000	$236.13	$472k	5.1%	Form 4
Jan 21, 2025	Eri Chaya SEE REMARKS	Sold10b5-1 plan 5 parts	25,000	$450.45 average	$11.3M	51%	Form 4
Jan 17, 2025	Christina Hargarten CHIEF ACCOUNTING OFFICER	SoldNo plan 3 parts	5,280	$447.20 average	$2.36M	92%	Form 4
Jan 17, 2025	Edward T Lee SEE REMARKS	SoldNo plan	600	$446.73	$268k	100%	Form 4
Jan 14, 2025	Eri Chaya SEE REMARKS	Sold10b5-1 plan 5 parts	25,000	$426.41 average	$10.7M	51%	Form 4
Jan 6, 2025	Eri Chaya SEE REMARKS	Sold10b5-1 plan 6 parts	10,000	$416.27 average	$4.16M	30%	Form 4
Jan 6, 2025	Keith Belling Director	SoldNo plan	500	$417.85	$209k	9.1%	Form 4
Dec 17, 2024	Keith Belling Director	SoldNo plan	500	$415.00	$208k	8.4%	Form 4

Sep 22No plan
Mark S Demilio
Director · sold 1,000 at $132.00
$132k
2.6% of stake
Jul 10No plan
Mark S Demilio
Director · sold 2,445 at avg $168.44
$412k
6.0% of stake
Jul 6 – 8No plan
Gary G Friedman
CHAIRMAN & CEO · sold 125,000 at avg $165.35
$20.7M
3.7% of stake
Jun 29
Carlos Alberini
Director · bought 11,388 at avg $160.90
$1.83M
47% of stake
Jun 16 – 18No plan
Mark S Demilio
Director · sold 5,304 at avg $146.49
$777k
12% of stake
Mar 3110b5-1 plan
Eri Chaya
SEE REMARKS · sold 11,000 at avg $137.92
$1.52M
32% of stake
Mar 2410b5-1 plan
Eri Chaya
SEE REMARKS · sold 7,000 at avg $129.42
$906k
23% of stake
Mar 1710b5-1 plan
Eri Chaya
SEE REMARKS · sold 7,000 at avg $135.34
$947k
23% of stake
Jan 13 – 14No plan
Mark S Demilio
Director · sold 4,254 at avg $220.05
$936k
12% of stake
Dec 30, 2025 – Dec 31, 2025No plan
Mark S Demilio
Director · sold 900 at avg $182.30
$164k
2.4% of stake
Sep 19, 2025No plan
Mark S Demilio
Director · sold 2,000 at $236.13
$472k
5.1% of stake
Jan 21, 202510b5-1 plan
Eri Chaya
SEE REMARKS · sold 25,000 at avg $450.45
$11.3M
51% of stake
Jan 17, 2025No plan
Christina Hargarten
CHIEF ACCOUNTING OFFICER · sold 5,280 at avg $447.20
$2.36M
92% of stake
Jan 17, 2025No plan
Edward T Lee
SEE REMARKS · sold 600 at $446.73
$268k
100% of stake
Jan 14, 202510b5-1 plan
Eri Chaya
SEE REMARKS · sold 25,000 at avg $426.41
$10.7M
51% of stake
Jan 6, 202510b5-1 plan
Eri Chaya
SEE REMARKS · sold 10,000 at avg $416.27
$4.16M
30% of stake
Jan 6, 2025No plan
Keith Belling
Director · sold 500 at $417.85
$209k
9.1% of stake
Dec 17, 2024No plan
Keith Belling
Director · sold 500 at $415.00
$208k
8.4% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch RH, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

Related stocks: Retail-Furniture Stores

ARHSArhaus, Inc.

HVTHaverty Furniture Companies Inc.

LOVELovesac Company

GMEGamestop Corp.

WSMWilliams-Sonoma, Inc.

Spot a number that looks wrong? Check it in RH's SEC filings or

Download this analysis as a PDF (Pro)

Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

2 of 2 free stocks used today

Keep analysing RH

Create a free account and get 14 days of Premium: every stock and every tool.

Unlimited stocksQuality, fair value and dividends for 10,000+ stocks
Stock screenerFilter on quality, valuation and dividend safety
Portfolio trackerReal return, dividend calendar and portfolio quality
Editable DCFChange the assumptions and watch fair value move
Compare side by sideUp to 10 stocks in one table
Unlimited alertsPrice, P/E, Quality Score and yield

No card. Moves to Free after, unless you upgrade.

Already have an account?

Or come back tomorrow. Stocks on your watchlist are always free to view.