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Peloton Interactive, Inc. (PTON) Insider Trading

Last 12 months

Insiders sold $15.1M and bought nothing on the open market.

58% of the selling was scheduled in advance under 10b5-1 plans. Chief Content Officer Jennifer Cunningham Cotter sold $1.07M on Nov 17, 2025, 39% of their stake, outside a plan. The last open-market buy by an executive or director was in Aug 2024.

Net open-market
−$15.1M
0 buys · 46 sales
Under a 10b5-1 plan
58%
of the value sold
Insiders who bought / sold
0 / 8
executives and directors
Last open-market buy
Aug 2024
Aug 23, 2024

Get an email when PTON's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

  • Oct 2010b5-1 plan
    Saqib Baig
    Chief Accounting Officer · sold 10,000 at $5.45
    $55k
    3.7% of stake
  • Oct 15No plan
    Charles Peter Kirol
    Chief Operating Officer · sold 28,849 at $5.33
    $154k
    13% of stake
  • Aug 1910b5-1 plan
    Saqib Baig
    Chief Accounting Officer · sold 4,912 at $5.45
    $27k
    1.8% of stake
  • Aug 1910b5-1 plan
    Dion C. Sanders
    Chief Commercial Officer · sold 112,512 at $5.45
    $613k
    86% of stake
  • Aug 17No plan
    Saqib Baig
    Chief Accounting Officer · sold 36,439 at $5.36
    $195k
    12% of stake
  • Aug 1710b5-1 plan
    Karen Boone
    Director · sold 25,000 at $5.35
    $134k
    9.6% of stake
  • Jul 2010b5-1 plan
    Charles Peter Kirol
    Chief Operating Officer · sold 3,198 at $6.49
    $21k
    1.9% of stake
  • Jul 1410b5-1 plan
    Saqib Baig
    Chief Accounting Officer · sold 5,000 at $6.12
    $31k
    2.1% of stake
  • Jun 910b5-1 plan
    Saqib Baig
    Interim CFO, CAO · sold 5,000 at $5.66
    $28k
    2.1% of stake
  • May 2210b5-1 plan
    Saqib Baig
    Interim CFO, CAO · sold 5,000 at $5.45
    $27k
    2.0% of stake
  • May 2010b5-1 plan
    Saqib Baig
    Interim CFO, CAO · sold 5,973 at $5.19
    $31k
    2.4% of stake
  • May 2010b5-1 plan
    Dion C. Sanders
    Chief Commercial Officer · sold 112,523 at $5.19
    $584k
    100% of stake
  • May 18No plan
    Saqib Baig
    Interim CFO, CAO · sold 29,075 at $5.27
    $153k
    10% of stake
  • Apr 2710b5-1 plan
    Saqib Baig
    Interim CFO, CAO · sold 15,000 at $5.50
    $83k
    7.0% of stake
  • Apr 2010b5-1 plan
    Charles Peter Kirol
    Chief Operating Officer · sold 3,670 at $5.16
    $19k
    2.9% of stake
  • Apr 16No plan
    Charles Peter Kirol
    Chief Operating Officer · sold 19,806 at $5.02
    $99k
    14% of stake
  • Mar 1610b5-1 plan
    Elizabeth F Coddington
    Chief Financial Officer · sold 21,819 at $3.87
    $84k
    5.9% of stake
  • Mar 16No plan
    Nick V. Caldwell
    Chief Product Officer · sold 42,632 at $3.86
    $165k
    4.6% of stake
  • Feb 2010b5-1 plan
    Jennifer Cunningham Cotter
    Chief Content Officer · sold 154,497 at $4.41
    $681k
    61% of stake
  • Feb 2010b5-1 plan
    Dion C. Sanders
    Chief Commercial Officer · sold 146,844 at $4.41
    $648k
    100% of stake
  • Feb 17 – 1810b5-1 plan
    Saqib Baig
    Chief Accounting Officer · sold 36,640 at avg $4.17
    $153k
    15% of stake
  • Feb 17No plan
    Charles Peter Kirol
    Chief Operating Officer · sold 6,419 at $4.14
    $27k
    6.8% of stake
  • Feb 17No plan
    Jennifer Cunningham Cotter
    Chief Content Officer · sold 125,432 at $4.15
    $521k
    33% of stake
  • Feb 1710b5-1 plan
    Elizabeth F Coddington
    Chief Financial Officer · sold 238,013 at $4.18
    $995k
    41% of stake
  • Feb 17No plan
    Nick V. Caldwell
    Chief Product Officer · sold 50,570 at $4.15
    $210k
    5.9% of stake
  • Feb 17No plan
    Dion C. Sanders
    Chief Commercial Officer · sold 88,242 at $4.14
    $365k
    38% of stake
  • Feb 17No plan
    Peter C Stern
    President and CEO · sold 31,461 at $4.14
    $130k
    8.4% of stake
  • Jan 2110b5-1 plan
    Charles Peter Kirol
    Chief Operating Officer · sold 3,399 at $5.85
    $20k
    4.2% of stake
  • Jan 16No plan
    Charles Peter Kirol
    Chief Operating Officer · sold 22,520 at $6.47
    $146k
    22% of stake
  • Jan 9 – 1310b5-1 plan
    Saqib Baig
    Chief Accounting Officer · sold 15,000 at avg $6.90
    $103k
    8.1% of stake
  • Jan 9 – 1310b5-1 plan
    Nick V. Caldwell
    Chief Product Officer · sold 100,897 at avg $7.00
    $706k
    12% of stake
  • Jan 2No plan
    Peter C Stern
    President and CEO · sold 124,405 at $6.04
    $751k
    28% of stake
  • Dec 16, 2025No plan
    Nick V. Caldwell
    Chief Product Officer · sold 64,617 at $6.21
    $401k
    7.1% of stake
  • Dec 15, 202510b5-1 plan
    Elizabeth F Coddington
    Chief Financial Officer · sold 21,820 at $6.31
    $138k
    5.9% of stake
  • Dec 8, 202510b5-1 plan
    Saqib Baig
    Chief Accounting Officer · sold 5,000 at $6.39
    $32k
    2.6% of stake
  • Nov 20, 202510b5-1 plan
    Jennifer Cunningham Cotter
    Chief Content Officer · sold 131,495 at $6.64
    $873k
    57% of stake
  • Nov 20, 202510b5-1 plan
    Dion C. Sanders
    Chief Commercial Officer · sold 111,036 at $6.64
    $737k
    100% of stake
  • Nov 19, 202510b5-1 plan
    Saqib Baig
    Chief Accounting Officer · sold 2,387 at $6.97
    $17k
    1.2% of stake
  • Nov 17, 2025No plan
    Charles Peter Kirol
    Chief Operating Officer · sold 7,936 at $7.29
    $58k
    14% of stake
  • Nov 17, 2025No plan
    Saqib Baig
    Chief Accounting Officer · sold 42,267 at $7.25
    $306k
    18% of stake
How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch PTON, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

Related stocks: Sporting & Athletic Goods, NEC

Spot a number that looks wrong? Check it in PTON's SEC filings or

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Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

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