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The Company We are a natural health and wellness company primarily engaged in the manufacturing and direct selling of nutritional and personal care products. We are a Utah corporation formed in 1976 with our principal place of business in Lehi, Utah.
$20.43
$0.90 (-4.22%)
EOD Jul 17, 2026
Operating margin is thin at 5.15%. Limited cushion if revenue slows or costs rise, not the profile of a wide-moat business.
Revenue grew 5.7%, steady but not accelerating.
Even for strong businesses, today's 19x P/E means the stock needs to keep delivering. There's no margin of safety if growth disappoints.
18.6x earnings, 15.9x FCF. Valuation is in a reasonable range. The main question is whether the business can re-accelerate or if current trajectory is already priced in.
Based on TTM earnings · Diluted shares
Profitability & Returns
Revenue (TTM)
$490M
▲ +5.7% YoY
Net Income (TTM)
$20M
▲ +153.7% YoY
Op. Margin
5.74%
▲ +0.7pp YoY
ROIC
9.83%
▼ -0.4pp YoY
Cash Flow & Balance Sheet
FCF (TTM)
$23M
▲ +101.3% YoY
Op. Cash Flow (TTM)
$31M
▲ +39.6% YoY
Net Debt
-$65M
Net Cash Position
Cash & Equiv.
$88M
5Y CAGR: +4.5%
5Y CAGR: -2.5%
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At a P/E of 18.6 and a price-to-free-cash-flow of 15.9, Nature's Sunshine Products (NATR) trades around a two-stage DCF intrinsic value of about $25.88 per share, so at $20.43 the stock looks around fair value (26.7% below estimated intrinsic value). A high multiple is not the same as overvalued: fast-growing, high-quality businesses can deserve a premium. See the general approach in how to tell if a stock is overvalued.
On quality, Nature's Sunshine Products scores 68/100 on Intrinsiqq's quality scorecard (a solid business on these measures), weighing growth, margins, returns on capital, share count, and balance-sheet strength. All figures are computed from SEC filings; read the full methodology. This is analysis, not investment advice.
Intrinsiqq's two-stage DCF estimates an intrinsic value of about $25.88 per share for NATR, projecting its recent free cash flow forward with a growth rate that fades toward a long-run rate and discounting it back to today. Applying a 25% margin of safety gives a more conservative fair-value entry around $19.41. At today's $20.43, that puts the stock about 26.7% below estimated intrinsic value. The result is sensitive to the growth and discount-rate inputs, so it is best to run conservative, base and optimistic cases. You can adjust all of them yourself with the sliders on the DCF tab.
Nature's Sunshine Products scores 68 out of 100 on Intrinsiqq's quality score, a weighted blend of 8 metrics each scored 0 to 100, which makes it a solid business on these measures. Recent fundamentals include a 5.7% operating margin and a 9.8% return on invested capital. The score weighs revenue and free-cash-flow growth, operating margins, return on invested capital, share-count change, and balance-sheet strength, all computed from SEC filings, not opinion. Because valuation only means something relative to quality, the full metric-by-metric breakdown is on the quality scorecard.
That depends on valuation and quality together, not either alone. NATR currently trades around its estimated intrinsic value and scores 68/100 on quality (solid). A cheap price is only a bargain if the business is durable, and a premium can be justified by genuine quality, so the two questions, "is it cheap?" and "is it good?", only make sense side by side. Read the valuation against the quality scorecard, run the DCF on your own assumptions, and decide for yourself. This is analysis from SEC filings, not investment advice.