LegalZoom.com, Inc. (LZ) Insider Trading

Last 12 months

Insiders bought $769k and sold $4.23M on the open market.

30% of the selling was scheduled in advance under 10b5-1 plans. Chief Operating Officer & CFO Noel Bertram Watson sold $2.95M on Aug 21, 26% of their stake, outside a plan.

Net open-market

−$3.46M

1 buy · 8 sales

Under a 10b5-1 plan

30%

of the value sold

Insiders who bought / sold

1 / 2

executives and directors

Last open-market buy

May 2026

May 11, 2026

Get an email when LZ's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
Aug 20 – 21	Noel Bertram Watson Chief Operating Officer & CFO	SoldNo plan 2 parts	500,000	$5.90 average	$2.95M	26%	Form 4
Aug 17 – 18	Nicole Miller CHIEF LEGAL OFFICER	Sold10b5-1 plan 2 parts	77,475	$5.51 average	$427k	7.6%	Form 4
May 19	Nicole Miller CHIEF LEGAL OFFICER	Sold10b5-1 plan	19,199	$6.58	$126k	1.7%	Form 4
May 18	Noel Bertram Watson Chief Operating Officer & CFO	Sold10b5-1 plan	15,000	$6.45	$97k	0.7%	Form 4
May 11	Jeffrey M Stibel Chief Executive Officer	Bought	125,000	$6.15	$769k	1.3%	Form 4
Feb 26	Nicole Miller CHIEF LEGAL OFFICER	Sold10b5-1 plan	23,325	$6.63	$155k	2.8%	Form 4
Feb 18	Noel Bertram Watson Chief Operating Officer & CFO	Sold10b5-1 plan	15,000	$6.96	$104k	1.0%	Form 4
Nov 18, 2025	Nicole Miller CHIEF LEGAL OFFICER	Sold10b5-1 plan	23,506	$9.63	$226k	2.6%	Form 4
Nov 18, 2025	Noel Bertram Watson Chief Operating Officer & CFO	Sold10b5-1 plan	15,000	$9.56	$143k	1.0%	Form 4
Aug 22, 2025 – Aug 25, 2025	Noel Bertram Watson Chief Operating Officer & CFO	Sold10b5-1 plan 2 parts	45,455	$11.05 average	$502k	2.6%	Form 4
Aug 19, 2025	Nicole Miller CHIEF LEGAL OFFICER	Sold10b5-1 plan	25,154	$10.82	$272k	2.6%	Form 4
Aug 18, 2025	Noel Bertram Watson Chief Operating Officer & CFO	Sold10b5-1 plan	15,000	$10.81	$162k	0.9%	Form 4
Aug 12, 2025	John Francis Murphy Director	SoldNo plan	24,250	$10.57	$256k	26%	Form 4

Aug 20 – 21No plan
Noel Bertram Watson
Chief Operating Officer & CFO · sold 500,000 at avg $5.90
$2.95M
26% of stake
Aug 17 – 1810b5-1 plan
Nicole Miller
CHIEF LEGAL OFFICER · sold 77,475 at avg $5.51
$427k
7.6% of stake
May 1910b5-1 plan
Nicole Miller
CHIEF LEGAL OFFICER · sold 19,199 at $6.58
$126k
1.7% of stake
May 1810b5-1 plan
Noel Bertram Watson
Chief Operating Officer & CFO · sold 15,000 at $6.45
$97k
0.7% of stake
May 11
Jeffrey M Stibel
Chief Executive Officer · bought 125,000 at $6.15
$769k
1.3% of stake
Feb 2610b5-1 plan
Nicole Miller
CHIEF LEGAL OFFICER · sold 23,325 at $6.63
$155k
2.8% of stake
Feb 1810b5-1 plan
Noel Bertram Watson
Chief Operating Officer & CFO · sold 15,000 at $6.96
$104k
1.0% of stake
Nov 18, 202510b5-1 plan
Nicole Miller
CHIEF LEGAL OFFICER · sold 23,506 at $9.63
$226k
2.6% of stake
Nov 18, 202510b5-1 plan
Noel Bertram Watson
Chief Operating Officer & CFO · sold 15,000 at $9.56
$143k
1.0% of stake
Aug 22, 2025 – Aug 25, 202510b5-1 plan
Noel Bertram Watson
Chief Operating Officer & CFO · sold 45,455 at avg $11.05
$502k
2.6% of stake
Aug 19, 202510b5-1 plan
Nicole Miller
CHIEF LEGAL OFFICER · sold 25,154 at $10.82
$272k
2.6% of stake
Aug 18, 202510b5-1 plan
Noel Bertram Watson
Chief Operating Officer & CFO · sold 15,000 at $10.81
$162k
0.9% of stake
Aug 12, 2025No plan
John Francis Murphy
Director · sold 24,250 at $10.57
$256k
26% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch LZ, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

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Spot a number that looks wrong? Check it in LZ's SEC filings or

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Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

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