Lovesac Company (LOVE) Insider Trading

Last 12 months

Insiders bought $515k and sold $92k on the open market.

None of the selling was scheduled in advance under a 10b5-1 plan. Director Vineet Mehra sold $92k on Jul 17, 22% of their stake, outside a plan.

Net open-market

+$423k

4 buys · 1 sale

Under a 10b5-1 plan

of the value sold

Insiders who bought / sold

3 / 1

executives and directors

Last open-market buy

Jun 2026

Jun 22, 2026

Get an email when LOVE's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
Jul 17	Vineet Mehra Director	SoldNo plan	5,000	$18.38	$92k	22%	Form 4
Jun 22	Shawn David Nelson Chief Executive Officer	Bought	1,830	$13.64	$25k	0.7%	Form 4
Jun 22	Mary Fox President	Bought	1,720	$14.41	$25k	2.5%	Form 4
Jun 18	Andrew R Heyer Director	Bought	30,000	$14.68	$440k	11%	Form 4
Apr 16	Shawn David Nelson Chief Executive Officer	Bought	1,477	$16.95	$25k	0.6%	Form 4
Oct 14, 2025	Shawn David Nelson Chief Executive Officer	Bought	1,000	$14.41	$14k	0.4%	Form 4
Sep 16, 2025	Shirley Romig Director	SoldNo plan	1,500	$17.83	$27k	7.9%	Form 4
Jun 20, 2025	Walter Field McLallen Director	Bought 2 parts	1,950	$18.08 average	$35k	5.1%	Form 4
Jun 17, 2025 – Jun 18, 2025	Walter Field McLallen Director	Bought 3 parts	2,000	$17.71 average	$35k	5.5%	Form 4
Jan 17, 2025	Albert Jack Krause Director	SoldNo plan	30,000	$26.33	$790k	17%	Form 4
Dec 20, 2024 – Dec 23, 2024	Walter Field McLallen Director	Bought 2 parts	5,000	$24.50 average	$123k	26%	Form 4

Jul 17No plan
Vineet Mehra
Director · sold 5,000 at $18.38
$92k
22% of stake
Jun 22
Shawn David Nelson
Chief Executive Officer · bought 1,830 at $13.64
$25k
0.7% of stake
Jun 22
Mary Fox
President · bought 1,720 at $14.41
$25k
2.5% of stake
Jun 18
Andrew R Heyer
Director · bought 30,000 at $14.68
$440k
11% of stake
Apr 16
Shawn David Nelson
Chief Executive Officer · bought 1,477 at $16.95
$25k
0.6% of stake
Oct 14, 2025
Shawn David Nelson
Chief Executive Officer · bought 1,000 at $14.41
$14k
0.4% of stake
Sep 16, 2025No plan
Shirley Romig
Director · sold 1,500 at $17.83
$27k
7.9% of stake
Jun 20, 2025
Walter Field McLallen
Director · bought 1,950 at avg $18.08
$35k
5.1% of stake
Jun 17, 2025 – Jun 18, 2025
Walter Field McLallen
Director · bought 2,000 at avg $17.71
$35k
5.5% of stake
Jan 17, 2025No plan
Albert Jack Krause
Director · sold 30,000 at $26.33
$790k
17% of stake
Dec 20, 2024 – Dec 23, 2024
Walter Field McLallen
Director · bought 5,000 at avg $24.50
$123k
26% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch LOVE, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

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Spot a number that looks wrong? Check it in LOVE's SEC filings or

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Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

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