LifeMD Inc. (LFMD) Insider Trading

Last 12 months

Insiders sold $54k and bought nothing on the open market.

None of the selling was scheduled in advance under a 10b5-1 plan. The last open-market buy by an executive or director was in Sep 2024.

Net open-market

−$54k

0 buys · 1 sale

Under a 10b5-1 plan

of the value sold

Insiders who bought / sold

0 / 1

executives and directors

Last open-market buy

Sep 2024

Sep 11, 2024

Get an email when LFMD's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
Dec 9, 2025	Jessica Friedeman Chief Marketing Officer	SoldNo plan	15,000	$3.61	$54k	6.8%	Form 4
Sep 10, 2025	Nicholas P Alvarez Chief Acquisition Officer	SoldNo plan	75,000	$5.92	$444k	11%	Form 4
Jul 1, 2025	Justin Schreiber Chairman and CEO	Sold10b5-1 plan	25,000	$9.99	$250k	0.9%	Form 4
Jul 1, 2025	Justin Schreiber Chairman and CEO	Sold10b5-1 plan	25,000	$13.38	$335k	0.9%	Form 4
Jun 16, 2025 – Jun 17, 2025	Marc David Benathen Chief Financial Officer	Sold10b5-1 plan 2 parts	125,000	$13.46 average	$1.68M	27%	Form 4
Jun 13, 2025	Eric Harold Yecies Chief Legal Officer & GC	SoldNo plan	15,000	$12.25	$184k	4.1%	Form 4
Jun 13, 2025	Stefan Galluppi Chief Innovation Officer	Sold10b5-1 plan	85,000	$12.38	$1.05M	4.7%	Form 4
Jun 2, 2025	Justin Schreiber Chairman and CEO	Sold10b5-1 plan	25,000	$12.47	$312k	0.9%	Form 4
May 1, 2025 – May 2, 2025	Justin Schreiber Chairman and CEO	Sold10b5-1 plan 2 parts	25,000	$7.53 average	$188k	0.9%	Form 4
Apr 29, 2025	Justin Schreiber Chairman and CEO	Sold10b5-1 plan	50,000	$7.78	$389k	1.8%	Form 4
Mar 14, 2025	Jessica Friedeman Chief Marketing Officer	SoldNo plan	30,000	$5.66	$170k	15%	Form 4
Feb 14, 2025	Justin Schreiber Chief Executive Officer	Sold10b5-1 plan	50,000	$7.55	$378k	1.7%	Form 4
Jan 2, 2025	Justin Schreiber Chief Executive Officer	Sold10b5-1 plan	25,000	$5.19	$130k	0.9%	Form 4
Dec 2, 2024	Justin Schreiber Chief Executive Officer	Sold10b5-1 plan	25,000	$6.52	$163k	0.8%	Form 4

Dec 9, 2025No plan
Jessica Friedeman
Chief Marketing Officer · sold 15,000 at $3.61
$54k
6.8% of stake
Sep 10, 2025No plan
Nicholas P Alvarez
Chief Acquisition Officer · sold 75,000 at $5.92
$444k
11% of stake
Jul 1, 202510b5-1 plan
Justin Schreiber
Chairman and CEO · sold 25,000 at $9.99
$250k
0.9% of stake
Jul 1, 202510b5-1 plan
Justin Schreiber
Chairman and CEO · sold 25,000 at $13.38
$335k
0.9% of stake
Jun 16, 2025 – Jun 17, 202510b5-1 plan
Marc David Benathen
Chief Financial Officer · sold 125,000 at avg $13.46
$1.68M
27% of stake
Jun 13, 2025No plan
Eric Harold Yecies
Chief Legal Officer & GC · sold 15,000 at $12.25
$184k
4.1% of stake
Jun 13, 202510b5-1 plan
Stefan Galluppi
Chief Innovation Officer · sold 85,000 at $12.38
$1.05M
4.7% of stake
Jun 2, 202510b5-1 plan
Justin Schreiber
Chairman and CEO · sold 25,000 at $12.47
$312k
0.9% of stake
May 1, 2025 – May 2, 202510b5-1 plan
Justin Schreiber
Chairman and CEO · sold 25,000 at avg $7.53
$188k
0.9% of stake
Apr 29, 202510b5-1 plan
Justin Schreiber
Chairman and CEO · sold 50,000 at $7.78
$389k
1.8% of stake
Mar 14, 2025No plan
Jessica Friedeman
Chief Marketing Officer · sold 30,000 at $5.66
$170k
15% of stake
Feb 14, 202510b5-1 plan
Justin Schreiber
Chief Executive Officer · sold 50,000 at $7.55
$378k
1.7% of stake
Jan 2, 202510b5-1 plan
Justin Schreiber
Chief Executive Officer · sold 25,000 at $5.19
$130k
0.9% of stake
Dec 2, 202410b5-1 plan
Justin Schreiber
Chief Executive Officer · sold 25,000 at $6.52
$163k
0.8% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch LFMD, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

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Spot a number that looks wrong? Check it in LFMD's SEC filings or

Download this analysis as a PDF (Pro)

Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

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