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DCF Valuation
Base-case fair value
$57.75
Intrinsic $77.00 · 25% MOS
Current price: $149.59
Base-case summary
Our base-case DCF for Lamar Advertising Co (LAMR) projects 10 years of free cash flow growth at 2.8% for years 1–5 and 1.4% for years 6–10, anchored to 2.8% historical FCF growth, then applies a 2.5% perpetual growth rate and a 8.0% discount rate. Starting from $700M in trailing free cash flow, this produces an intrinsic value of $77.00 per share. A 25% safety margin gives a fair value of $57.75, suggesting the stock is currently 61% overvalued against the $149.59 market price.
See 3 scenarios side by side
Conservative, Base, and Optimistic fair values, plus the sensitivity matrix and FCF history. Free account.
Model inputs
TTM Free Cash Flow
$700M
Cash & equivalents
$39M
Total debt
$5.0B
Shares outstanding
101M