Lamar Advertising Co
Lamar Advertising Company is one of the largest outdoor advertising companies in the United States based on number of displays and has operated under the Lamar name since 1902. We manage our business through three operating segments billboard, logo and transit advertising.
$155.08
+$1.24 (+0.81%)
EOD Oct 21, 2026
34.16% operating margin is above average. ROIC at 13.03%.
Revenue growth slowed to 2.7%, essentially flat. This is a business that needs a catalyst.
At 28x earnings, the current multiple leaves limited room for execution misses or growth deceleration. Net debt of $4.85B represents 7.1x FCF, leverage limits flexibility.
28.3x earnings, 21.9x FCF. Not cheap, the quality is already reflected in the price. Upside from here requires either margin expansion or growth re-acceleration, not just continuation.
Price History
Valuation & Multiples
Based on TTM earnings · Diluted shares
Profitability & Returns
Revenue (TTM)
$2.33B
▲ +2.7% YoY
Net Income (TTM)
$555M
▲ +62.3% YoY
Op. Margin
31.78%
▲ +10.1pp YoY
ROIC
12.29%
▲ +3.8pp YoY
Cash Flow & Balance Sheet
FCF (TTM)
$718M
▼ -8.7% YoY
Op. Cash Flow (TTM)
$907M
▼ -1.1% YoY
Net Debt
$4.91B
Cash & Equiv.
$68M
5Y CAGR: +7.6%
5Y CAGR: +6.1%
Continue Research
SourceComputed from the 10-Q filed 6 Aug 2026, covering the period ending 30 Jun 2026, as reported to the SEC. Data last refreshed 3 Oct 2026. How this is calculated.
Price from market data, last close as of 21 Oct 2026. Fiscal year ends Dec. Sector medians are approximate S&P 500 benchmarks and update periodically.
Is Lamar Advertising (LAMR) overvalued?
At a P/E of 28.3 and a price-to-free-cash-flow of 21.9, Lamar Advertising (LAMR) trades above a two-stage DCF intrinsic value of about $85.02 per share, so at $155.08 the stock looks overvalued (45.2% above estimated intrinsic value). A high multiple is not the same as overvalued: fast-growing, high-quality businesses can deserve a premium. See the general approach in how to tell if a stock is overvalued.
On quality, Lamar Advertising scores 62/100 on Intrinsiqq's quality scorecard (a solid business on these measures), weighing growth, margins, returns on capital, share count, and balance-sheet strength. It currently yields about 4.2%; see dividend safety for coverage and history. All figures are computed from SEC filings; read the full methodology, or see how the market compares in our US profitability statistics. This is analysis, not investment advice.
Frequently asked
What is Lamar Advertising's fair value?+
Intrinsiqq's two-stage DCF estimates an intrinsic value of about $85.02 per share for LAMR, projecting its recent free cash flow forward with a growth rate that fades toward a long-run rate and discounting it back to today. Applying a 25% margin of safety gives a more conservative fair-value entry around $63.76. At today's $155.08, that puts the stock about 45.2% above estimated intrinsic value. The result is sensitive to the growth and discount-rate inputs, so it is best to run conservative, base and optimistic cases. You can adjust all of them yourself with the sliders on the DCF tab.
Is Lamar Advertising a high-quality business?+
Lamar Advertising scores 62 out of 100 on Intrinsiqq's quality score, a weighted blend of 8 metrics each scored 0 to 100, which makes it a solid business on these measures. Recent fundamentals include a 31.8% operating margin and a 12.3% return on invested capital. The score weighs revenue and free-cash-flow growth, operating margins, return on invested capital, share-count change, and balance-sheet strength, all computed from SEC filings, not opinion. Because valuation only means something relative to quality, the full metric-by-metric breakdown is on the quality scorecard.
Does Lamar Advertising (LAMR) pay a dividend, and how much?+
Yes, Lamar Advertising pays a regular dividend of about $6.55 per share per year (typically in quarterly installments), a yield of roughly 4.2% at the current price. That is a payout ratio of about 119.9% of earnings, so the dividend is stretched at this level. Lamar Advertising has grown the dividend at roughly 12.8% a year over the past few years. A low headline yield is not the same as a weak dividend: what matters is how well earnings and free cash flow cover the payout and whether it is growing, not the percentage alone. For LAMR's full payout history, growth streak and dividend-safety score, see the dividends tab.
Is Lamar Advertising a good stock to buy right now?+
That depends on valuation and quality together, not either alone. LAMR currently trades above its estimated intrinsic value and scores 62/100 on quality (solid). It also yields about 4.2%. A cheap price is only a bargain if the business is durable, and a premium can be justified by genuine quality, so the two questions, "is it cheap?" and "is it good?", only make sense side by side. Read the valuation against the quality scorecard, run the DCF on your own assumptions, and decide for yourself. This is analysis from SEC filings, not investment advice.
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Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.
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