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Imperial Brands plc Quality Score

IMB.XLON

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Quality53

Growth is the primary weakness (avg 0/100). Valuation is the relative bright spot.

Broad-market heuristics · Not a buy/sell signal

Valuation and growth

Earnings Multiple
90/100
12.0x

Under 20x, reasonable relative to earnings

Cash Flow Multiple
100/100
7.8x

Under 20x cash flow, well covered

Revenue Growth
0/100
-0.4%

Below 2%, essentially flat

Cash Flow Growth
0/100
-0.1%

Below 2%, essentially flat

Business Quality & Capital Allocation

Share Dilution
100/100
-12.8%

Shrinking >2%, active buybacks

Margin Trend
70/100
+0.5pp

Slight expansion, directionally positive

Capital Structure
0/100
£8.56B

Net debt/FCF of 2.7x, high leverage

2022
£1.85B
£10.3B
2023
£1.34B
£9.73B
2024
£1.08B
£9.08B
2025
£1.44B
£10.0B
CashDebt
Return on Capital
80/100
16.2%

15–20%, well above cost of capital

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Imperial Brands (IMB.XLON) quality: score, margins and returns

Imperial Brands (IMB.XLON) scores 53/100 on Intrinsiqq's quality score (a mixed business), a weighted blend of 8 metrics each scored 0 to 100, on 10.8% operating margins and 16.2% ROIC. Every metric is computed from company filings; this is analysis, not investment advice.

Frequently asked

Is Imperial Brands (IMB.XLON) a high-quality business?+

Imperial Brands scores 53 out of 100 on Intrinsiqq's quality score, a weighted blend of 8 metrics each scored 0 to 100, which rates it a mixed business on these measures. Recent figures include a 10.8% operating margin and a 16.2% return on invested capital. Quality and price are separate questions: even a great business can be a poor investment if you overpay, so read this score alongside the valuation. The metric-by-metric breakdown is on this scorecard.

What does Imperial Brands's quality score measure?+

Intrinsiqq's quality score weighs revenue and free-cash-flow growth, operating margins, return on invested capital, change in share count, and balance-sheet strength, each computed from IMB.XLON's company filings rather than opinion or sentiment. A higher score means a more durable, capital-efficient business; it is not a buy or sell signal. Open each metric on this page to see exactly where Imperial Brands scores well and where it falls behind.

What is Imperial Brands's return on invested capital (ROIC)?+

Imperial Brands earns about 16.2% on its invested capital, which is strong. ROIC measures how much profit a company generates per dollar put to work; sustained ROIC above its cost of capital is one of the clearest signs of a real competitive moat. Compare it to IMB.XLON's margins and growth on this scorecard to judge durability.

How profitable is Imperial Brands?+

Imperial Brands runs an operating margin of about 10.8% and a net margin of about 6.9%. Revenue has grown at roughly -0.5% a year recently. High, stable margins usually point to pricing power and operating discipline. Margins are most telling next to growth and returns on capital, all of which feed this quality score. This is analysis from company filings, not investment advice.

How the market compares: US profitability statistics

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Held by ETFs

IMB.XLON is in 141 US ETFs. The largest of them, with IMB.XLON's weight in each:

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Data sourced from company filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

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