Grocery Outlet Holding Corp (GO) Insider Trading

Last 12 months

Insiders bought $8.33M and sold $923k on the open market.

3% of the selling was scheduled in advance under 10b5-1 plans. President and CEO Jason J. N. Potter sold $394k on Mar 9, 40% of their stake, outside a plan.

Net open-market

+$7.4M

14 buys · 12 sales

Under a 10b5-1 plan

of the value sold

Insiders who bought / sold

7 / 6

executives and directors

Last open-market buy

Aug 2026

Aug 27, 2026

Get an email when GO's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
Aug 27	Carey F. Jaros Director	Bought	15,000	$11.70	$176k	11%	Form 4
Aug 21	Frank Michael Kerr See Remarks	SoldNo plan	1,432	$11.30	$16k	2.6%	Form 4
Aug 20	Paul Blaine Miller See Remarks	Bought	8,000	$10.90	$87k	12%	Form 4
Jun 25	Paul Blaine Miller See Remarks	Bought	5,000	$9.50	$48k	8.5%	Form 4
Jun 18	Paul Blaine Miller See Remarks	Bought	10,000	$9.37	$94k	20%	Form 4
Apr 1	Andrea Renee Bortner See Remarks	Sold10b5-1 plan	1,851	$7.00	$13k	1.5%	Form 4
Mar 27	Erik D. Ragatz Director	Bought	125,000	$7.06	$883k	11%	Form 4
Mar 23 – 24	Jason J. N. Potter President and CEO	Bought 2 parts	112,808	$6.36 average	$717k	20%	Form 4
Mar 19	Jason J. N. Potter President and CEO	Bought	286,097	$5.90	$1.69M	99%	Form 4
Mar 18 – 19	Erik D. Ragatz Director	Bought 2 parts	83,997	$5.79 average	$486k	7.7%	Form 4
Mar 16 – 17	Erik D. Ragatz Director	Bought 2 parts	116,003	$6.06 average	$703k	12%	Form 4
Mar 16	Andrea Renee Bortner See Remarks	SoldNo plan	3,705	$6.06	$22k	2.9%	Form 4
Mar 16	Steven K. Wilson EVP, Chief Purchasing Officer	SoldNo plan	4,721	$6.06	$29k	3.8%	Form 4
Mar 16	Luke D Thompson EVP, GC and Secretary	SoldNo plan	3,425	$6.06	$21k	3.6%	Form 4
Mar 11	Erik D. Ragatz Director	Bought	125,000	$6.00	$750k	15%	Form 4
Mar 10	Carey F. Jaros Director	Bought	40,000	$6.26	$250k	111%	Form 4
Mar 10	Andrea Renee Bortner See Remarks	Sold10b5-1 plan	1,630	$6.30	$10k	2.5%	Form 4
Mar 9	Jeffrey York Director	Bought 2 parts	120,000	$5.82 average	$698k	132%	Form 4
Mar 9	Eric J. Lindberg Jr. Director	Bought	275,000	$5.98	$1.64M	11%	Form 4
Mar 9	Jason J. N. Potter President and CEO	SoldNo plan	67,397	$5.84	$394k	40%	Form 4
Mar 9	Andrea Renee Bortner See Remarks	SoldNo plan	4,053	$5.84	$24k	5.9%	Form 4
Mar 9	Steven K. Wilson EVP, Chief Purchasing Officer	SoldNo plan	5,141	$5.84	$30k	4.0%	Form 4
Mar 9	Luke D Thompson EVP, GC and Secretary	SoldNo plan	3,785	$5.84	$22k	9.6%	Form 4
Mar 9	Christopher M Miller EVP, Chief Financial Officer	SoldNo plan	5,024	$5.84	$29k	11%	Form 4
Mar 6	John E. Bachman Director	Bought 2 parts	16,000	$6.46 average	$103k	28%	Form 4
Nov 7, 2025	Steven K. Wilson EVP, Chief Purchasing Officer	SoldNo plan	25,000	$12.53	$313k	18%	Form 4
Aug 15, 2025	Steven K. Wilson EVP, Chief Purchasing Officer	SoldNo plan	5,000	$18.24	$91k	3.4%	Form 4
Aug 8, 2025	Steven K. Wilson EVP, Chief Purchasing Officer	SoldNo plan	20,000	$19.20	$384k	12%	Form 4
May 21, 2025	Luke D Thompson EVP, GC and Secretary	SoldNo plan	1,368	$13.77	$19k	4.4%	Form 4
May 9, 2025	Erik D. Ragatz Director	Bought	19,000	$14.46	$275k	2.3%	Form 4
Apr 2, 2025	Andrea Renee Bortner See Remarks	Sold10b5-1 plan	1,931	$13.79	$27k	3.2%	Form 4
Mar 10, 2025	Andrea Renee Bortner See Remarks	SoldNo plan	3,091	$13.14	$41k	4.9%	Form 4
Mar 10, 2025	Steven K. Wilson EVP, Chief Purchasing Officer	SoldNo plan	6,682	$13.16	$88k	3.8%	Form 4
Mar 10, 2025	Luke D Thompson EVP, GC and Secretary	SoldNo plan	1,133	$13.16	$15k	3.5%	Form 4
Mar 10, 2025	Eric J. Lindberg Jr. Director	SoldNo plan	35,438	$13.16	$466k	1.4%	Form 4
Mar 10, 2025	Lindsay E. Gray SVP, Accounting	SoldNo plan	1,856	$13.16	$24k	4.5%	Form 4
Mar 10, 2025	Pamela B. Burke EVP, Chief Stores Officer	SoldNo plan	6,033	$13.16	$79k	7.0%	Form 4
Mar 4, 2025 – Mar 5, 2025	Andrea Renee Bortner See Remarks	SoldNo plan 2 parts	6,685	$11.34 average	$76k	8.9%	Form 4
Mar 4, 2025	Steven K. Wilson EVP, Chief Purchasing Officer	SoldNo plan	6,477	$11.34	$73k	3.6%	Form 4
Mar 4, 2025	Luke D Thompson EVP, GC and Secretary	SoldNo plan	3,614	$11.34	$41k	10%	Form 4

Aug 27
Carey F. Jaros
Director · bought 15,000 at $11.70
$176k
11% of stake
Aug 21No plan
Frank Michael Kerr
See Remarks · sold 1,432 at $11.30
$16k
2.6% of stake
Aug 20
Paul Blaine Miller
See Remarks · bought 8,000 at $10.90
$87k
12% of stake
Jun 25
Paul Blaine Miller
See Remarks · bought 5,000 at $9.50
$48k
8.5% of stake
Jun 18
Paul Blaine Miller
See Remarks · bought 10,000 at $9.37
$94k
20% of stake
Apr 110b5-1 plan
Andrea Renee Bortner
See Remarks · sold 1,851 at $7.00
$13k
1.5% of stake
Mar 27
Erik D. Ragatz
Director · bought 125,000 at $7.06
$883k
11% of stake
Mar 23 – 24
Jason J. N. Potter
President and CEO · bought 112,808 at avg $6.36
$717k
20% of stake
Mar 19
Jason J. N. Potter
President and CEO · bought 286,097 at $5.90
$1.69M
99% of stake
Mar 18 – 19
Erik D. Ragatz
Director · bought 83,997 at avg $5.79
$486k
7.7% of stake
Mar 16 – 17
Erik D. Ragatz
Director · bought 116,003 at avg $6.06
$703k
12% of stake
Mar 16No plan
Andrea Renee Bortner
See Remarks · sold 3,705 at $6.06
$22k
2.9% of stake
Mar 16No plan
Steven K. Wilson
EVP, Chief Purchasing Officer · sold 4,721 at $6.06
$29k
3.8% of stake
Mar 16No plan
Luke D Thompson
EVP, GC and Secretary · sold 3,425 at $6.06
$21k
3.6% of stake
Mar 11
Erik D. Ragatz
Director · bought 125,000 at $6.00
$750k
15% of stake
Mar 10
Carey F. Jaros
Director · bought 40,000 at $6.26
$250k
111% of stake
Mar 1010b5-1 plan
Andrea Renee Bortner
See Remarks · sold 1,630 at $6.30
$10k
2.5% of stake
Mar 9
Jeffrey York
Director · bought 120,000 at avg $5.82
$698k
132% of stake
Mar 9
Eric J. Lindberg Jr.
Director · bought 275,000 at $5.98
$1.64M
11% of stake
Mar 9No plan
Jason J. N. Potter
President and CEO · sold 67,397 at $5.84
$394k
40% of stake
Mar 9No plan
Andrea Renee Bortner
See Remarks · sold 4,053 at $5.84
$24k
5.9% of stake
Mar 9No plan
Steven K. Wilson
EVP, Chief Purchasing Officer · sold 5,141 at $5.84
$30k
4.0% of stake
Mar 9No plan
Luke D Thompson
EVP, GC and Secretary · sold 3,785 at $5.84
$22k
9.6% of stake
Mar 9No plan
Christopher M Miller
EVP, Chief Financial Officer · sold 5,024 at $5.84
$29k
11% of stake
Mar 6
John E. Bachman
Director · bought 16,000 at avg $6.46
$103k
28% of stake
Nov 7, 2025No plan
Steven K. Wilson
EVP, Chief Purchasing Officer · sold 25,000 at $12.53
$313k
18% of stake
Aug 15, 2025No plan
Steven K. Wilson
EVP, Chief Purchasing Officer · sold 5,000 at $18.24
$91k
3.4% of stake
Aug 8, 2025No plan
Steven K. Wilson
EVP, Chief Purchasing Officer · sold 20,000 at $19.20
$384k
12% of stake
May 21, 2025No plan
Luke D Thompson
EVP, GC and Secretary · sold 1,368 at $13.77
$19k
4.4% of stake
May 9, 2025
Erik D. Ragatz
Director · bought 19,000 at $14.46
$275k
2.3% of stake
Apr 2, 202510b5-1 plan
Andrea Renee Bortner
See Remarks · sold 1,931 at $13.79
$27k
3.2% of stake
Mar 10, 2025No plan
Andrea Renee Bortner
See Remarks · sold 3,091 at $13.14
$41k
4.9% of stake
Mar 10, 2025No plan
Steven K. Wilson
EVP, Chief Purchasing Officer · sold 6,682 at $13.16
$88k
3.8% of stake
Mar 10, 2025No plan
Luke D Thompson
EVP, GC and Secretary · sold 1,133 at $13.16
$15k
3.5% of stake
Mar 10, 2025No plan
Eric J. Lindberg Jr.
Director · sold 35,438 at $13.16
$466k
1.4% of stake
Mar 10, 2025No plan
Lindsay E. Gray
SVP, Accounting · sold 1,856 at $13.16
$24k
4.5% of stake
Mar 10, 2025No plan
Pamela B. Burke
EVP, Chief Stores Officer · sold 6,033 at $13.16
$79k
7.0% of stake
Mar 4, 2025 – Mar 5, 2025No plan
Andrea Renee Bortner
See Remarks · sold 6,685 at avg $11.34
$76k
8.9% of stake
Mar 4, 2025No plan
Steven K. Wilson
EVP, Chief Purchasing Officer · sold 6,477 at $11.34
$73k
3.6% of stake
Mar 4, 2025No plan
Luke D Thompson
EVP, GC and Secretary · sold 3,614 at $11.34
$41k
10% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch GO, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

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Spot a number that looks wrong? Check it in GO's SEC filings or

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Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

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