Gap Inc. (GAP) Insider Trading

Last 12 months

Insiders sold $69.3M and bought nothing on the open market.

25% of the selling was scheduled in advance under 10b5-1 plans. Director William Sydney Fisher sold $22.1M on Oct 6 outside a plan. The last open-market buy by an executive or director was in Jun 2020.

Net open-market

−$69.3M

0 buys · 21 sales

Under a 10b5-1 plan

25%

of the value sold

Insiders who bought / sold

0 / 10

executives and directors

Last open-market buy

Jun 2020

Jun 9, 2020

Get an email when GAP's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
Oct 5 – 6	William Sydney Fisher Director	SoldNo plan 2 parts	933,656	$23.64 average	$22.1M	2.7%	Form 4
Oct 6	Julie Gruber Chief Legal&Compliance Officer	Sold10b5-1 plan	27,538	$23.56	$649k	47%	Form 4
Sep 30	William Sydney Fisher Director	SoldNo plan	66,344	$23.06	$1.53M	0.2%	Form 4
Apr 17	Julie Gruber Chief Legal&Compliance Officer	Sold10b5-1 plan	5,302	$27.00	$143k	8.3%	Form 4
Apr 10	Eric Kayen Chan Chief Business & Strat Officer	SoldNo plan 2 parts	13,377	$26.19 average	$350k	38%	Form 4
Apr 8	John J Fisher Large holder	SoldNo plan	300,000	$25.40	$7.62M	0.8%	Form 4
Apr 6	Amanda J Thompson Chief People Officer	SoldNo plan 2 parts	25,000	$25.14 average	$629k	22%	Form 4
Mar 23	Sarah Gilligan Chief Sup Chn & Transform Ofcr	Sold10b5-1 plan	69,912	$25.00	$1.75M	100%	Form 4
Mar 20	Horacio Barbeito President & CEO, Old Navy	Sold10b5-1 plan	113,684	$24.01	$2.73M	50%	Form 4
Mar 18	Katrina O'Connell Chief Financial Officer	Sold10b5-1 plan	11,503	$24.21	$278k	58%	Form 4
Mar 18	Mark Breitbard President & CEO, Gap Brand	Sold10b5-1 plan	11,899	$24.21	$288k	8.2%	Form 4
Mar 17	Katrina O'Connell Chief Financial Officer	Sold10b5-1 plan 2 parts	153,413	$23.84 average	$3.66M	93%	Form 4
Mar 17	Julie Gruber Chief Legal&Compliance Officer	Sold10b5-1 plan	74,217	$23.85	$1.77M	58%	Form 4
Mar 17	Mark Breitbard President & CEO, Gap Brand	Sold10b5-1 plan	119,155	$23.80	$2.84M	47%	Form 4
Mar 16	Katrina O'Connell Chief Financial Officer	Sold10b5-1 plan	16,036	$23.74	$381k	66%	Form 4
Mar 16	Mark Breitbard President & CEO, Gap Brand	Sold10b5-1 plan	16,030	$23.74	$381k	11%	Form 4
Dec 17, 2025	Julie Gruber Chief Legal&Compliance Officer	Sold10b5-1 plan	30,000	$28.00	$840k	45%	Form 4
Dec 11, 2025 – Dec 12, 2025	William Sydney Fisher Director	SoldNo plan 2 parts	100,000	$26.82 average	$2.68M	0.2%	Form 4
Dec 11, 2025	John J Fisher Large holder	SoldNo plan	3,971	$27.04	$107k	<0.1%	Form 4
Dec 3, 2025	William Sydney Fisher Director	SoldNo plan	400,000	$27.02	$10.8M	1.0%	Form 4
Dec 1, 2025	Robert J Fisher Director	SoldNo plan	500,000	$27.45	$13.7M	1.3%	Form 4
Nov 26, 2025	John J Fisher Large holder	SoldNo plan	250,000	$27.75	$6.94M	0.7%	Form 4
Nov 25, 2025	Elisabeth B Donohue Director	SoldNo plan	3,000	$27.11	$81k	75%	Form 4
Nov 25, 2025	Julie Gruber Chief Legal&Compliance Officer	Sold10b5-1 plan 2 parts	62,073	$27.00 average	$1.68M	62%	Form 4
Sep 24, 2025	Robert J Fisher Director	SoldNo plan	500,000	$22.90	$11.4M	1.3%	Form 4
Sep 15, 2025	William Sydney Fisher Director	SoldNo plan	200,000	$23.86	$4.77M	0.5%	Form 4
Sep 4, 2025	William Sydney Fisher Director	SoldNo plan	243,064	$23.82	$5.79M	0.6%	Form 4
May 16, 2025	Mark Breitbard President & CEO, Gap Brand	Sold10b5-1 plan	51,385	$27.00	$1.39M	29%	Form 4
Mar 21, 2025	Horacio Barbeito President & CEO, Old Navy	Sold10b5-1 plan	40,764	$20.07	$818k	99%	Form 4
Mar 19, 2025	Katrina O'Connell Chief Financial Officer	Sold10b5-1 plan	8,503	$19.47	$166k	93%	Form 4
Mar 19, 2025	Sarah Gilligan Chief Sup Chn & Transform Ofcr	Sold10b5-1 plan	3,644	$19.47	$71k	100%	Form 4
Mar 19, 2025	Mark Breitbard President & CEO, Gap Brand	Sold10b5-1 plan	9,356	$19.47	$182k	7.0%	Form 4
Mar 19, 2025	Chris Blakeslee President & CEO, Athleta	Sold10b5-1 plan	10,302	$19.47	$201k	13%	Form 4
Mar 17, 2025 – Mar 18, 2025	Katrina O'Connell Chief Financial Officer	Sold10b5-1 plan 2 parts	8,290	$19.88 average	$165k	47%	Form 4
Mar 17, 2025 – Mar 18, 2025	Julie Gruber Chief Legal&Compliance Officer	Sold10b5-1 plan 2 parts	4,423	$19.85 average	$88k	11%	Form 4
Mar 17, 2025 – Mar 18, 2025	Sarah Gilligan Chief Sup Chn & Transform Ofcr	Sold10b5-1 plan 2 parts	2,634	$19.87 average	$52k	42%	Form 4
Mar 17, 2025 – Mar 18, 2025	Mark Breitbard President & CEO, Gap Brand	Sold10b5-1 plan 2 parts	11,123	$19.87 average	$221k	7.7%	Form 4
Mar 18, 2025	Chris Blakeslee President & CEO, Athleta	Sold10b5-1 plan	16,980	$19.58	$332k	17%	Form 4
Mar 14, 2025	Katrina O'Connell Chief Financial Officer	Sold10b5-1 plan 2 parts	80,029	$20.35 average	$1.63M	90%	Form 4
Mar 14, 2025	Sarah Gilligan Chief Sup Chn & Transform Ofcr	Sold10b5-1 plan	29,813	$20.34	$606k	92%	Form 4

Oct 5 – 6No plan
William Sydney Fisher
Director · sold 933,656 at avg $23.64
$22.1M
2.7% of stake
Oct 610b5-1 plan
Julie Gruber
Chief Legal&Compliance Officer · sold 27,538 at $23.56
$649k
47% of stake
Sep 30No plan
William Sydney Fisher
Director · sold 66,344 at $23.06
$1.53M
0.2% of stake
Apr 1710b5-1 plan
Julie Gruber
Chief Legal&Compliance Officer · sold 5,302 at $27.00
$143k
8.3% of stake
Apr 10No plan
Eric Kayen Chan
Chief Business & Strat Officer · sold 13,377 at avg $26.19
$350k
38% of stake
Apr 8No plan
John J Fisher
Large holder · sold 300,000 at $25.40
$7.62M
0.8% of stake
Apr 6No plan
Amanda J Thompson
Chief People Officer · sold 25,000 at avg $25.14
$629k
22% of stake
Mar 2310b5-1 plan
Sarah Gilligan
Chief Sup Chn & Transform Ofcr · sold 69,912 at $25.00
$1.75M
100% of stake
Mar 2010b5-1 plan
Horacio Barbeito
President & CEO, Old Navy · sold 113,684 at $24.01
$2.73M
50% of stake
Mar 1810b5-1 plan
Katrina O'Connell
Chief Financial Officer · sold 11,503 at $24.21
$278k
58% of stake
Mar 1810b5-1 plan
Mark Breitbard
President & CEO, Gap Brand · sold 11,899 at $24.21
$288k
8.2% of stake
Mar 1710b5-1 plan
Katrina O'Connell
Chief Financial Officer · sold 153,413 at avg $23.84
$3.66M
93% of stake
Mar 1710b5-1 plan
Julie Gruber
Chief Legal&Compliance Officer · sold 74,217 at $23.85
$1.77M
58% of stake
Mar 1710b5-1 plan
Mark Breitbard
President & CEO, Gap Brand · sold 119,155 at $23.80
$2.84M
47% of stake
Mar 1610b5-1 plan
Katrina O'Connell
Chief Financial Officer · sold 16,036 at $23.74
$381k
66% of stake
Mar 1610b5-1 plan
Mark Breitbard
President & CEO, Gap Brand · sold 16,030 at $23.74
$381k
11% of stake
Dec 17, 202510b5-1 plan
Julie Gruber
Chief Legal&Compliance Officer · sold 30,000 at $28.00
$840k
45% of stake
Dec 11, 2025 – Dec 12, 2025No plan
William Sydney Fisher
Director · sold 100,000 at avg $26.82
$2.68M
0.2% of stake
Dec 11, 2025No plan
John J Fisher
Large holder · sold 3,971 at $27.04
$107k
<0.1% of stake
Dec 3, 2025No plan
William Sydney Fisher
Director · sold 400,000 at $27.02
$10.8M
1.0% of stake
Dec 1, 2025No plan
Robert J Fisher
Director · sold 500,000 at $27.45
$13.7M
1.3% of stake
Nov 26, 2025No plan
John J Fisher
Large holder · sold 250,000 at $27.75
$6.94M
0.7% of stake
Nov 25, 2025No plan
Elisabeth B Donohue
Director · sold 3,000 at $27.11
$81k
75% of stake
Nov 25, 202510b5-1 plan
Julie Gruber
Chief Legal&Compliance Officer · sold 62,073 at avg $27.00
$1.68M
62% of stake
Sep 24, 2025No plan
Robert J Fisher
Director · sold 500,000 at $22.90
$11.4M
1.3% of stake
Sep 15, 2025No plan
William Sydney Fisher
Director · sold 200,000 at $23.86
$4.77M
0.5% of stake
Sep 4, 2025No plan
William Sydney Fisher
Director · sold 243,064 at $23.82
$5.79M
0.6% of stake
May 16, 202510b5-1 plan
Mark Breitbard
President & CEO, Gap Brand · sold 51,385 at $27.00
$1.39M
29% of stake
Mar 21, 202510b5-1 plan
Horacio Barbeito
President & CEO, Old Navy · sold 40,764 at $20.07
$818k
99% of stake
Mar 19, 202510b5-1 plan
Katrina O'Connell
Chief Financial Officer · sold 8,503 at $19.47
$166k
93% of stake
Mar 19, 202510b5-1 plan
Sarah Gilligan
Chief Sup Chn & Transform Ofcr · sold 3,644 at $19.47
$71k
100% of stake
Mar 19, 202510b5-1 plan
Mark Breitbard
President & CEO, Gap Brand · sold 9,356 at $19.47
$182k
7.0% of stake
Mar 19, 202510b5-1 plan
Chris Blakeslee
President & CEO, Athleta · sold 10,302 at $19.47
$201k
13% of stake
Mar 17, 2025 – Mar 18, 202510b5-1 plan
Katrina O'Connell
Chief Financial Officer · sold 8,290 at avg $19.88
$165k
47% of stake
Mar 17, 2025 – Mar 18, 202510b5-1 plan
Julie Gruber
Chief Legal&Compliance Officer · sold 4,423 at avg $19.85
$88k
11% of stake
Mar 17, 2025 – Mar 18, 202510b5-1 plan
Sarah Gilligan
Chief Sup Chn & Transform Ofcr · sold 2,634 at avg $19.87
$52k
42% of stake
Mar 17, 2025 – Mar 18, 202510b5-1 plan
Mark Breitbard
President & CEO, Gap Brand · sold 11,123 at avg $19.87
$221k
7.7% of stake
Mar 18, 202510b5-1 plan
Chris Blakeslee
President & CEO, Athleta · sold 16,980 at $19.58
$332k
17% of stake
Mar 14, 202510b5-1 plan
Katrina O'Connell
Chief Financial Officer · sold 80,029 at avg $20.35
$1.63M
90% of stake
Mar 14, 202510b5-1 plan
Sarah Gilligan
Chief Sup Chn & Transform Ofcr · sold 29,813 at $20.34
$606k
92% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch GAP, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

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Spot a number that looks wrong? Check it in GAP's SEC filings or

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Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

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