Designer Brands Inc. (DBI) Insider Trading

Last 12 months

Insiders sold $1.77M and bought nothing on the open market.

None of the selling was scheduled in advance under a 10b5-1 plan. V. Chair; Ch Product Off Deborah L Ferree sold $1.15M on Dec 11, 2025, 32% of their stake, outside a plan. The last open-market buy by an executive or director was in Oct 2021.

Net open-market

−$1.77M

0 buys · 5 sales

Under a 10b5-1 plan

of the value sold

Insiders who bought / sold

0 / 5

executives and directors

Last open-market buy

Oct 2021

Oct 1, 2021

Get an email when DBI's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
Sep 17	Harvey L Sonnenberg Director	SoldNo plan	24,000	$6.15	$148k	46%	Form 4
Sep 11 – 14	Mark Haley SVP, Controller & PAO	SoldNo plan 2 parts	19,498	$6.34 average	$124k	100%	Form 4
Jun 10	Mary Turner EVP;Pres DesignerBrands Canada	SoldNo plan	34,708	$7.00	$243k	98%	Form 4
Dec 26, 2025	Joanna T Lau Director	SoldNo plan	13,105	$8.00	$105k	13%	Form 4
Dec 11, 2025	Deborah L Ferree V. Chair; Ch Product Off	SoldNo plan	142,277	$8.06	$1.15M	32%	Form 4
Sep 11, 2025	Harvey L Sonnenberg Director	SoldNo plan	50,000	$4.52	$226k	66%	Form 4
Sep 10, 2025	Mark Haley SVP, Controller and PAO	SoldNo plan	11,218	$4.80	$54k	100%	Form 4
Apr 8, 2025	Mary Turner EVP;Pres DesignerBrands Canada	SoldNo plan	24,543	$2.94	$72k	61%	Form 4
Jan 28, 2025	Pleasant Lake Partners LLC Large holder	SoldNo plan 2 parts	250,000	$5.39 average	$1.35M	12%	Form 4
Jan 10, 2025 – Jan 13, 2025	Mark Alexander Cohen Other	Bought 2 parts	500,000	$5.64 average	$2.82M	10%	Form 4
Dec 10, 2024	Stone House Capital Management, LLC Large holder	Bought	250,000	$5.63	$1.41M	5.3%	Form 4

Sep 17No plan
Harvey L Sonnenberg
Director · sold 24,000 at $6.15
$148k
46% of stake
Sep 11 – 14No plan
Mark Haley
SVP, Controller & PAO · sold 19,498 at avg $6.34
$124k
100% of stake
Jun 10No plan
Mary Turner
EVP;Pres DesignerBrands Canada · sold 34,708 at $7.00
$243k
98% of stake
Dec 26, 2025No plan
Joanna T Lau
Director · sold 13,105 at $8.00
$105k
13% of stake
Dec 11, 2025No plan
Deborah L Ferree
V. Chair; Ch Product Off · sold 142,277 at $8.06
$1.15M
32% of stake
Sep 11, 2025No plan
Harvey L Sonnenberg
Director · sold 50,000 at $4.52
$226k
66% of stake
Sep 10, 2025No plan
Mark Haley
SVP, Controller and PAO · sold 11,218 at $4.80
$54k
100% of stake
Apr 8, 2025No plan
Mary Turner
EVP;Pres DesignerBrands Canada · sold 24,543 at $2.94
$72k
61% of stake
Jan 28, 2025No plan
Pleasant Lake Partners LLC
Large holder · sold 250,000 at avg $5.39
$1.35M
12% of stake
Jan 10, 2025 – Jan 13, 2025
Mark Alexander Cohen
Other · bought 500,000 at avg $5.64
$2.82M
10% of stake
Dec 10, 2024
Stone House Capital Management, LLC
Large holder · bought 250,000 at $5.63
$1.41M
5.3% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch DBI, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

Related stocks: Retail-Shoe Stores

GCOGenesco Inc.

BOOTBoot Barn Holdings, Inc.

SCVLShoe Carnival Inc.

BKEBuckle Inc.

PLCEThe Children's Place, Inc.

LELands' End Inc.

CURVTorrid Holdings Inc.

ZUMZZumiez Inc.

Spot a number that looks wrong? Check it in DBI's SEC filings or

Download this analysis as a PDF (Pro)

Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

2 of 2 free stocks used today

Keep analysing DBI

Create a free account and get 14 days of Premium: every stock and every tool.

Unlimited stocksQuality, fair value and dividends for 10,000+ stocks
Stock screenerFilter on quality, valuation and dividend safety
Portfolio trackerReal return, dividend calendar and portfolio quality
Editable DCFChange the assumptions and watch fair value move
Compare side by sideUp to 10 stocks in one table
Unlimited alertsPrice, P/E, Quality Score and yield

No card. Moves to Free after, unless you upgrade.

Already have an account?

Or come back tomorrow. Stocks on your watchlist are always free to view.