Carvana Co. (CVNA) Insider Trading

Last 12 months

Insiders bought $1.55M and sold $274M on the open market.

89% of the selling was scheduled in advance under 10b5-1 plans. Chief Brand Officer Ryan S. Keeton sold $9.77M on Oct 31, 2025, 22% of their stake, outside a plan.

Net open-market

−$272M

2 buys · 68 sales

Under a 10b5-1 plan

89%

of the value sold

Insiders who bought / sold

1 / 11

executives and directors

Last open-market buy

Jul 2026

Jul 31, 2026

Get an email when CVNA's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
Oct 12	Thomas Taira President, Special Projects	Sold10b5-1 plan	5,597	$65.00	$364k	1.5%	Form 4
Oct 1	Stephen R Palmer Vice President of Accounting	Sold10b5-1 plan 4 parts	5,000	$61.64 average	$308k	4.0%	Form 4
Oct 1	Mark W. Jenkins Chief Financial Officer	Sold10b5-1 plan 5 parts	63,750	$61.64 average	$3.93M	5.3%	Form 4
Sep 14	Thomas Taira President, Special Projects	Sold10b5-1 plan 2 parts	16,789	$70.58 average	$1.18M	4.4%	Form 4
Sep 1	Stephen R Palmer Vice President of Accounting	Sold10b5-1 plan 2 parts	5,000	$71.55 average	$358k	3.7%	Form 4
Sep 1	Mark W. Jenkins Chief Financial Officer	Sold10b5-1 plan 2 parts	63,750	$71.55 average	$4.56M	5.3%	Form 4
Sep 1	Benjamin E. Huston Chief Operating Officer	Sold10b5-1 plan 2 parts	50,000	$71.55 average	$3.58M	9.5%	Form 4
Aug 13 – 14	Ira J. Platt Director	SoldNo plan 2 parts	30,000	$74.25 average	$2.23M	9.1%	Form 4
Aug 14	J Danforth Quayle Director	Sold10b5-1 plan	14,525	$75.00	$1.09M	5.0%	Form 4
Aug 3	Stephen R Palmer Vice President of Accounting	Sold10b5-1 plan 4 parts	5,000	$64.49 average	$322k	3.5%	Form 4
Aug 3	Mark W. Jenkins Chief Financial Officer	Sold10b5-1 plan 4 parts	63,750	$64.50 average	$4.11M	5.2%	Form 4
Aug 3	Benjamin E. Huston Chief Operating Officer	Sold10b5-1 plan 4 parts	50,000	$64.50 average	$3.22M	8.5%	Form 4
Jul 31	Michael E Maroone Director	Bought 2 parts	25,000	$61.80 average	$1.54M	2.6%	Form 4
Jul 1	Stephen R Palmer Vice President of Accounting	Sold10b5-1 plan 6 parts	5,000	$68.53 average	$343k	3.3%	Form 4
Jul 1	Mark W. Jenkins Chief Financial Officer	Sold10b5-1 plan 6 parts	63,750	$68.34 average	$4.36M	5.8%	Form 4
Jul 1	Benjamin E. Huston Chief Operating Officer	Sold10b5-1 plan 6 parts	50,000	$68.55 average	$3.43M	9.8%	Form 4
Jun 15	Ira J. Platt Director	SoldNo plan 2 parts	15,000	$67.83 average	$1.02M	4.8%	Form 4
Jun 10	J Danforth Quayle Director	Sold10b5-1 plan	14,525	$70.00	$1.02M	5.0%	Form 4
Jun 8	Thomas Taira President, Special Projects	Sold10b5-1 plan	5,597	$67.15	$376k	1.7%	Form 4
Jun 1	Stephen R Palmer Vice President of Accounting	Sold10b5-1 plan 3 parts	5,000	$70.42 average	$352k	3.2%	Form 4
Jun 1	Mark W. Jenkins Chief Financial Officer	Sold10b5-1 plan 3 parts	63,750	$70.40 average	$4.49M	5.8%	Form 4
Jun 1	Benjamin E. Huston Chief Operating Officer	Sold10b5-1 plan 3 parts	50,000	$70.39 average	$3.52M	8.8%	Form 4
May 8	Thomas Taira President, Special Projects	Sold10b5-1 plan 2 parts	5,590	$79.97 average	$447k	8.5%	Form 4
May 1	Stephen R Palmer Vice President of Accounting	Sold10b5-1 plan	1,000	$395.32	$395k	3.0%	Form 4
May 1	Mark W. Jenkins Chief Financial Officer	Sold10b5-1 plan 20 parts	12,750	$387.19 average	$4.94M	5.7%	Form 4
May 1	Benjamin E. Huston Chief Operating Officer	Sold10b5-1 plan 19 parts	10,000	$384.96 average	$3.85M	8.6%	Form 4
Apr 8	Thomas Taira President, Special Projects	Sold10b5-1 plan	3,770	$341.00	$1.29M	6.0%	Form 4
Apr 1	Stephen R Palmer Vice President of Accounting	Sold10b5-1 plan	1,000	$317.50	$318k	2.9%	Form 4
Apr 1	Mark W. Jenkins Chief Financial Officer	Sold10b5-1 plan 22 parts	12,750	$310.35 average	$3.96M	6.1%	Form 4
Apr 1	Benjamin E. Huston Chief Operating Officer	Sold10b5-1 plan 21 parts	10,000	$309.86 average	$3.1M	9.7%	Form 4
Feb 9 – Mar 16	Michael E Maroone Director	SoldNo plan 2 parts	5	$371.27 average	$2k	<0.1%	Form 4
Mar 9	Thomas Taira President, Special Projects	Sold10b5-1 plan	953	$325.00	$310k	1.4%	Form 4
Mar 9	J Danforth Quayle Director	SoldNo plan	2,900	$309.97	$899k	5.1%	Form 4
Mar 2	Stephen R Palmer Vice President of Accounting	Sold10b5-1 plan	1,000	$324.84	$325k	2.7%	Form 4
Mar 2	Mark W. Jenkins Chief Financial Officer	Sold10b5-1 plan 10 parts	12,750	$323.15 average	$4.12M	5.9%	Form 4
Mar 2	Benjamin E. Huston Chief Operating Officer	Sold10b5-1 plan 10 parts	10,000	$322.67 average	$3.23M	9.3%	Form 4
Feb 9	Thomas Taira President, Special Projects	Sold10b5-1 plan	1,047	$398.54	$417k	1.5%	Form 4
Feb 2	Stephen R Palmer Vice President of Accounting	Sold10b5-1 plan	1,000	$393.04	$393k	2.6%	Form 4
Feb 2	Mark W. Jenkins Chief Financial Officer	Sold10b5-1 plan 22 parts	12,750	$410.19 average	$5.23M	5.9%	Form 4
Feb 2	Benjamin E. Huston Chief Operating Officer	Sold10b5-1 plan 20 parts	10,000	$411.27 average	$4.11M	9.2%	Form 4

Oct 1210b5-1 plan
Thomas Taira
President, Special Projects · sold 5,597 at $65.00
$364k
1.5% of stake
Oct 110b5-1 plan
Stephen R Palmer
Vice President of Accounting · sold 5,000 at avg $61.64
$308k
4.0% of stake
Oct 110b5-1 plan
Mark W. Jenkins
Chief Financial Officer · sold 63,750 at avg $61.64
$3.93M
5.3% of stake
Sep 1410b5-1 plan
Thomas Taira
President, Special Projects · sold 16,789 at avg $70.58
$1.18M
4.4% of stake
Sep 110b5-1 plan
Stephen R Palmer
Vice President of Accounting · sold 5,000 at avg $71.55
$358k
3.7% of stake
Sep 110b5-1 plan
Mark W. Jenkins
Chief Financial Officer · sold 63,750 at avg $71.55
$4.56M
5.3% of stake
Sep 110b5-1 plan
Benjamin E. Huston
Chief Operating Officer · sold 50,000 at avg $71.55
$3.58M
9.5% of stake
Aug 13 – 14No plan
Ira J. Platt
Director · sold 30,000 at avg $74.25
$2.23M
9.1% of stake
Aug 1410b5-1 plan
J Danforth Quayle
Director · sold 14,525 at $75.00
$1.09M
5.0% of stake
Aug 310b5-1 plan
Stephen R Palmer
Vice President of Accounting · sold 5,000 at avg $64.49
$322k
3.5% of stake
Aug 310b5-1 plan
Mark W. Jenkins
Chief Financial Officer · sold 63,750 at avg $64.50
$4.11M
5.2% of stake
Aug 310b5-1 plan
Benjamin E. Huston
Chief Operating Officer · sold 50,000 at avg $64.50
$3.22M
8.5% of stake
Jul 31
Michael E Maroone
Director · bought 25,000 at avg $61.80
$1.54M
2.6% of stake
Jul 110b5-1 plan
Stephen R Palmer
Vice President of Accounting · sold 5,000 at avg $68.53
$343k
3.3% of stake
Jul 110b5-1 plan
Mark W. Jenkins
Chief Financial Officer · sold 63,750 at avg $68.34
$4.36M
5.8% of stake
Jul 110b5-1 plan
Benjamin E. Huston
Chief Operating Officer · sold 50,000 at avg $68.55
$3.43M
9.8% of stake
Jun 15No plan
Ira J. Platt
Director · sold 15,000 at avg $67.83
$1.02M
4.8% of stake
Jun 1010b5-1 plan
J Danforth Quayle
Director · sold 14,525 at $70.00
$1.02M
5.0% of stake
Jun 810b5-1 plan
Thomas Taira
President, Special Projects · sold 5,597 at $67.15
$376k
1.7% of stake
Jun 110b5-1 plan
Stephen R Palmer
Vice President of Accounting · sold 5,000 at avg $70.42
$352k
3.2% of stake
Jun 110b5-1 plan
Mark W. Jenkins
Chief Financial Officer · sold 63,750 at avg $70.40
$4.49M
5.8% of stake
Jun 110b5-1 plan
Benjamin E. Huston
Chief Operating Officer · sold 50,000 at avg $70.39
$3.52M
8.8% of stake
May 810b5-1 plan
Thomas Taira
President, Special Projects · sold 5,590 at avg $79.97
$447k
8.5% of stake
May 110b5-1 plan
Stephen R Palmer
Vice President of Accounting · sold 1,000 at $395.32
$395k
3.0% of stake
May 110b5-1 plan
Mark W. Jenkins
Chief Financial Officer · sold 12,750 at avg $387.19
$4.94M
5.7% of stake
May 110b5-1 plan
Benjamin E. Huston
Chief Operating Officer · sold 10,000 at avg $384.96
$3.85M
8.6% of stake
Apr 810b5-1 plan
Thomas Taira
President, Special Projects · sold 3,770 at $341.00
$1.29M
6.0% of stake
Apr 110b5-1 plan
Stephen R Palmer
Vice President of Accounting · sold 1,000 at $317.50
$318k
2.9% of stake
Apr 110b5-1 plan
Mark W. Jenkins
Chief Financial Officer · sold 12,750 at avg $310.35
$3.96M
6.1% of stake
Apr 110b5-1 plan
Benjamin E. Huston
Chief Operating Officer · sold 10,000 at avg $309.86
$3.1M
9.7% of stake
Feb 9 – Mar 16No plan
Michael E Maroone
Director · sold 5 at avg $371.27
$2k
<0.1% of stake
Mar 910b5-1 plan
Thomas Taira
President, Special Projects · sold 953 at $325.00
$310k
1.4% of stake
Mar 9No plan
J Danforth Quayle
Director · sold 2,900 at $309.97
$899k
5.1% of stake
Mar 210b5-1 plan
Stephen R Palmer
Vice President of Accounting · sold 1,000 at $324.84
$325k
2.7% of stake
Mar 210b5-1 plan
Mark W. Jenkins
Chief Financial Officer · sold 12,750 at avg $323.15
$4.12M
5.9% of stake
Mar 210b5-1 plan
Benjamin E. Huston
Chief Operating Officer · sold 10,000 at avg $322.67
$3.23M
9.3% of stake
Feb 910b5-1 plan
Thomas Taira
President, Special Projects · sold 1,047 at $398.54
$417k
1.5% of stake
Feb 210b5-1 plan
Stephen R Palmer
Vice President of Accounting · sold 1,000 at $393.04
$393k
2.6% of stake
Feb 210b5-1 plan
Mark W. Jenkins
Chief Financial Officer · sold 12,750 at avg $410.19
$5.23M
5.9% of stake
Feb 210b5-1 plan
Benjamin E. Huston
Chief Operating Officer · sold 10,000 at avg $411.27
$4.11M
9.2% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch CVNA, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

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Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

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