Build-A-Bear Workshop Inc. (BBW) Insider Trading

Last 12 months

Insiders sold $376k and bought nothing on the open market.

72% of the selling was scheduled in advance under 10b5-1 plans. Director George Carrara sold $104k on Jun 5, 21% of their stake, outside a plan. The last open-market buy by an executive or director was in Dec 2019.

Net open-market

−$376k

0 buys · 2 sales

Under a 10b5-1 plan

72%

of the value sold

Insiders who bought / sold

0 / 2

executives and directors

Last open-market buy

Dec 2019

Dec 13, 2019

Get an email when BBW's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
Aug 24	Sharon Price John Director	Sold10b5-1 plan	6,818	$40.03	$273k	3.6%	Form 4
Jun 5	George Carrara Director	SoldNo plan	3,000	$34.52	$104k	21%	Form 4
Oct 13, 2025	Lesli Rotenberg Director	Sold10b5-1 plan 2 parts	1,000	$61.34 average	$61k	9.2%	Form 4
Oct 6, 2025	Craig Leavitt Director	Sold10b5-1 plan 2 parts	4,000	$60.61 average	$242k	5.9%	Form 4
Oct 6, 2025	Lesli Rotenberg Director	Sold10b5-1 plan 2 parts	1,000	$59.98 average	$60k	8.5%	Form 4
Oct 1, 2025	Craig Leavitt Director	Sold10b5-1 plan 3 parts	4,250	$63.30 average	$269k	5.9%	Form 4
Sep 22, 2025	Vojin Todorovic Chief Financial Officer	Sold10b5-1 plan 2 parts	2,744	$72.89 average	$200k	4.0%	Form 4
Sep 22, 2025	Sharon Price John President and CEO	Sold10b5-1 plan 2 parts	12,643	$73.08 average	$924k	4.8%	Form 4
Sep 16, 2025	Vojin Todorovic Chief Financial Officer	Sold10b5-1 plan 4 parts	10,000	$73.25 average	$733k	13%	Form 4
Sep 16, 2025	Sharon Price John President and CEO	Sold10b5-1 plan 4 parts	30,000	$73.25 average	$2.2M	10%	Form 4
Jun 24, 2025	Lesli Rotenberg Director	SoldNo plan	1,755	$53.52	$94k	13%	Form 4
Jun 12, 2025	Craig Leavitt Director	SoldNo plan	8,250	$50.21	$414k	10%	Form 4
Jun 9, 2025	Eric R Fencl CAO, Gen. Counsel & Secretary	SoldNo plan	16,466	$48.41	$797k	13%	Form 4
Jun 5, 2025	Sharon Price John President and CEO	SoldNo plan 2 parts	31,250	$45.72 average	$1.43M	9.7%	Form 4
Jun 3, 2025	Eric R Fencl CAO, Gen. Counsel & Secretary	SoldNo plan	6,993	$48.50	$339k	5.2%	Form 4
Jun 2, 2025	George Carrara Director	SoldNo plan	6,000	$47.85	$287k	33%	Form 4
Jan 21, 2025	J. Christopher Hurt Chief Operations Officer	Sold10b5-1 plan	6,210	$39.91	$248k	13%	Form 4
Jan 21, 2025	Vojin Todorovic Chief Financial Officer	Sold10b5-1 plan	5,000	$40.08	$200k	6.6%	Form 4
Jan 15, 2025	J. Christopher Hurt Chief Operations Officer	Sold10b5-1 plan	12,635	$39.53	$499k	20%	Form 4
Jan 13, 2025	Vojin Todorovic Chief Financial Officer	Sold10b5-1 plan 2 parts	15,000	$41.56 average	$623k	17%	Form 4
Jan 7, 2025 – Jan 10, 2025	Sharon Price John President and CEO	Sold10b5-1 plan 4 parts	122,821	$44.29 average	$5.44M	29%	Form 4
Dec 13, 2024	Craig Leavitt Director	SoldNo plan	2,500	$41.36	$103k	3.1%	Form 4
Dec 9, 2024	Eric R Fencl CAO, Gen. Counsel & Secretary	SoldNo plan	9,074	$40.28	$366k	6.6%	Form 4
Dec 9, 2024	Lesli Rotenberg Director	SoldNo plan	2,473	$41.10	$102k	17%	Form 4

Aug 2410b5-1 plan
Sharon Price John
Director · sold 6,818 at $40.03
$273k
3.6% of stake
Jun 5No plan
George Carrara
Director · sold 3,000 at $34.52
$104k
21% of stake
Oct 13, 202510b5-1 plan
Lesli Rotenberg
Director · sold 1,000 at avg $61.34
$61k
9.2% of stake
Oct 6, 202510b5-1 plan
Craig Leavitt
Director · sold 4,000 at avg $60.61
$242k
5.9% of stake
Oct 6, 202510b5-1 plan
Lesli Rotenberg
Director · sold 1,000 at avg $59.98
$60k
8.5% of stake
Oct 1, 202510b5-1 plan
Craig Leavitt
Director · sold 4,250 at avg $63.30
$269k
5.9% of stake
Sep 22, 202510b5-1 plan
Vojin Todorovic
Chief Financial Officer · sold 2,744 at avg $72.89
$200k
4.0% of stake
Sep 22, 202510b5-1 plan
Sharon Price John
President and CEO · sold 12,643 at avg $73.08
$924k
4.8% of stake
Sep 16, 202510b5-1 plan
Vojin Todorovic
Chief Financial Officer · sold 10,000 at avg $73.25
$733k
13% of stake
Sep 16, 202510b5-1 plan
Sharon Price John
President and CEO · sold 30,000 at avg $73.25
$2.2M
10% of stake
Jun 24, 2025No plan
Lesli Rotenberg
Director · sold 1,755 at $53.52
$94k
13% of stake
Jun 12, 2025No plan
Craig Leavitt
Director · sold 8,250 at $50.21
$414k
10% of stake
Jun 9, 2025No plan
Eric R Fencl
CAO, Gen. Counsel & Secretary · sold 16,466 at $48.41
$797k
13% of stake
Jun 5, 2025No plan
Sharon Price John
President and CEO · sold 31,250 at avg $45.72
$1.43M
9.7% of stake
Jun 3, 2025No plan
Eric R Fencl
CAO, Gen. Counsel & Secretary · sold 6,993 at $48.50
$339k
5.2% of stake
Jun 2, 2025No plan
George Carrara
Director · sold 6,000 at $47.85
$287k
33% of stake
Jan 21, 202510b5-1 plan
J. Christopher Hurt
Chief Operations Officer · sold 6,210 at $39.91
$248k
13% of stake
Jan 21, 202510b5-1 plan
Vojin Todorovic
Chief Financial Officer · sold 5,000 at $40.08
$200k
6.6% of stake
Jan 15, 202510b5-1 plan
J. Christopher Hurt
Chief Operations Officer · sold 12,635 at $39.53
$499k
20% of stake
Jan 13, 202510b5-1 plan
Vojin Todorovic
Chief Financial Officer · sold 15,000 at avg $41.56
$623k
17% of stake
Jan 7, 2025 – Jan 10, 202510b5-1 plan
Sharon Price John
President and CEO · sold 122,821 at avg $44.29
$5.44M
29% of stake
Dec 13, 2024No plan
Craig Leavitt
Director · sold 2,500 at $41.36
$103k
3.1% of stake
Dec 9, 2024No plan
Eric R Fencl
CAO, Gen. Counsel & Secretary · sold 9,074 at $40.28
$366k
6.6% of stake
Dec 9, 2024No plan
Lesli Rotenberg
Director · sold 2,473 at $41.10
$102k
17% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch BBW, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

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Spot a number that looks wrong? Check it in BBW's SEC filings or

Download this analysis as a PDF (Pro)

Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

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