Asana Inc. (ASAN) Insider Trading

Last 12 months

Insiders sold $26.5M and bought nothing on the open market.

81% of the selling was scheduled in advance under 10b5-1 plans. Chief Operating Officer Anne Raimondi sold $2.31M on Dec 22, 2025, 19% of their stake, outside a plan. The last open-market buy by an executive or director was in Aug 2025.

Net open-market

−$26.5M

0 buys · 26 sales

Under a 10b5-1 plan

81%

of the value sold

Insiders who bought / sold

0 / 8

executives and directors

Last open-market buy

Aug 2025

Aug 21, 2025

Get an email when ASAN's executives or directors buy, or make a large sale outside a plan.

Trades · last 2 years

Date	Insider	Trade	Shares	Price	Value	Of their stake	Filing
Oct 9	Daniel Mark Rogers Chief Executive Officer	Sold10b5-1 plan	18,021	$10.04	$181k	1.2%	Form 4
Sep 30	Katie Marie Colendich GC, Corporate Secretary	SoldNo plan	6,318	$8.65	$55k	3.9%	Form 4
Sep 21 – 23	Aziz Megji Chief Financial Officer	SoldNo plan 2 parts	38,668	$9.51 average	$368k	5.1%	Form 4
Sep 21 – 22	Daniel Mark Rogers Chief Executive Officer	Sold10b5-1 plan 2 parts	451,112	$9.40 average	$4.24M	23%	Form 4
Sep 21 – 22	Katie Marie Colendich GC, Corporate Secretary	Sold10b5-1 plan 2 parts	15,910	$9.66 average	$154k	9.0%	Form 4
Aug 27	Daniel Mark Rogers Chief Executive Officer	Sold10b5-1 plan	1,655	$10.00	$17k	<0.1%	Form 4
Jun 30	Daniel Mark Rogers Chief Executive Officer	Sold10b5-1 plan	13,790	$6.90	$95k	0.7%	Form 4
Jun 26	Katie Marie Colendich GC, Corporate Secretary	SoldNo plan	5,242	$6.69	$35k	2.9%	Form 4
Jun 24	Aziz Megji Chief Financial Officer	Sold10b5-1 plan	13,239	$6.73	$89k	1.7%	Form 4
Jun 22 – 24	Katie Marie Colendich GC, Corporate Secretary	Sold10b5-1 plan 2 parts	15,984	$6.70 average	$107k	8.1%	Form 4
Jun 22	Veronica Sosa Chief Accounting Officer	SoldNo plan	11,378	$6.66	$76k	15%	Form 4
Jun 22	Daniel Mark Rogers Chief Executive Officer	SoldNo plan	26,975	$6.66	$180k	1.4%	Form 4
Jun 22	Aziz Megji Chief Financial Officer	Sold10b5-1 plan 2 parts	31,696	$6.66 average	$211k	3.9%	Form 4
Mar 27	Aziz Megji Chief Financial Officer	Sold10b5-1 plan	30,650	$6.10	$187k	12%	Form 4
Mar 24 – 25	Katie Marie Colendich GC, Corporate Secretary	Sold10b5-1 plan 2 parts	6,515	$6.41 average	$42k	6.1%	Form 4
Mar 23	Sonalee Elizabeth Parekh Chief Financial Officer	Sold10b5-1 plan	18,717	$6.62	$124k	2.0%	Form 4
Mar 20	Veronica Sosa Chief Accounting Officer	SoldNo plan	6,479	$6.65	$43k	8.1%	Form 4
Mar 20	Katie Marie Colendich GC, Corporate Secretary	SoldNo plan	3,575	$6.65	$24k	3.3%	Form 4
Mar 20	Sonalee Elizabeth Parekh Chief Financial Officer	SoldNo plan	34,151	$6.65	$227k	3.5%	Form 4
Mar 10	Katie Marie Colendich GC, Corporate Secretary	SoldNo plan	7,304	$7.42	$54k	6.3%	Form 4
Dec 22, 2025 – Dec 23, 2025	Eleanor B Lacey GC, Corporate Secretary	Sold10b5-1 plan 2 parts	100,697	$13.97 average	$1.41M	19%	Form 4
Dec 22, 2025 – Dec 23, 2025	Sonalee Elizabeth Parekh Chief Financial Officer	Sold10b5-1 plan 2 parts	108,544	$14.14 average	$1.53M	10%	Form 4
Dec 18, 2025 – Dec 22, 2025	Anne Raimondi Chief Operating Officer	SoldNo plan 4 parts	160,456	$14.41 average	$2.31M	19%	Form 4
Dec 9, 2025	Eleanor B Lacey GC, Corporate Secretary	SoldNo plan	100,000	$15.25	$1.52M	16%	Form 4
Dec 8, 2025 – Dec 9, 2025	Justin Rosenstein Director	Sold10b5-1 plan 2 parts	858,448	$15.12 average	$13M	80%	Form 4
Oct 24, 2025	Justin Rosenstein Director	Sold10b5-1 plan	13,701	$14.95	$205k	1.3%	Form 4
Oct 21, 2025	Justin Rosenstein Director	Sold10b5-1 plan	458,878	$14.98	$6.87M	30%	Form 4
Oct 10, 2025	Justin Rosenstein Director	Sold10b5-1 plan	14,500	$15.07	$219k	0.9%	Form 4
Oct 8, 2025 – Oct 9, 2025	Justin Rosenstein Director	Sold10b5-1 plan 2 parts	1,654,473	$15.19 average	$25.1M	52%	Form 4
Sep 22, 2025 – Sep 23, 2025	Sonalee Elizabeth Parekh Chief Financial Officer	Sold10b5-1 plan 2 parts	258,350	$14.22 average	$3.67M	19%	Form 4
Sep 22, 2025 – Sep 23, 2025	Eleanor B Lacey GC, Corporate Secretary	Sold10b5-1 plan 2 parts	30,619	$14.25 average	$436k	5.5%	Form 4
Sep 22, 2025	Anne Raimondi Chief Operating Officer	SoldNo plan	28,026	$14.17	$397k	3.1%	Form 4
Aug 21, 2025	Dustin A. Moskovitz Director	Bought	122,470	$13.52	$1.66M	0.2%	Form 4
Aug 19, 2025 – Aug 20, 2025	Dustin A. Moskovitz Director	Bought 2 parts	446,966	$13.73 average	$6.14M	0.7%	Form 4
Aug 15, 2025 – Aug 18, 2025	Dustin A. Moskovitz Director	Bought 2 parts	449,235	$14.05 average	$6.31M	0.7%	Form 4
Aug 13, 2025 – Aug 14, 2025	Dustin A. Moskovitz Director	Bought 2 parts	449,861	$13.72 average	$6.17M	0.7%	Form 4
Aug 8, 2025 – Aug 11, 2025	Dustin A. Moskovitz Director	Bought 2 parts	450,000	$13.35 average	$6.01M	0.7%	Form 4
Aug 6, 2025 – Aug 7, 2025	Dustin A. Moskovitz Director	Bought 2 parts	448,905	$14.29 average	$6.42M	0.8%	Form 4
Aug 1, 2025 – Aug 4, 2025	Dustin A. Moskovitz Director	Bought 2 parts	450,000	$14.21 average	$6.39M	0.8%	Form 4
Jul 29, 2025 – Jul 30, 2025	Dustin A. Moskovitz Director	Bought 2 parts	450,000	$15.28 average	$6.88M	0.8%	Form 4

Oct 910b5-1 plan
Daniel Mark Rogers
Chief Executive Officer · sold 18,021 at $10.04
$181k
1.2% of stake
Sep 30No plan
Katie Marie Colendich
GC, Corporate Secretary · sold 6,318 at $8.65
$55k
3.9% of stake
Sep 21 – 23No plan
Aziz Megji
Chief Financial Officer · sold 38,668 at avg $9.51
$368k
5.1% of stake
Sep 21 – 2210b5-1 plan
Daniel Mark Rogers
Chief Executive Officer · sold 451,112 at avg $9.40
$4.24M
23% of stake
Sep 21 – 2210b5-1 plan
Katie Marie Colendich
GC, Corporate Secretary · sold 15,910 at avg $9.66
$154k
9.0% of stake
Aug 2710b5-1 plan
Daniel Mark Rogers
Chief Executive Officer · sold 1,655 at $10.00
$17k
<0.1% of stake
Jun 3010b5-1 plan
Daniel Mark Rogers
Chief Executive Officer · sold 13,790 at $6.90
$95k
0.7% of stake
Jun 26No plan
Katie Marie Colendich
GC, Corporate Secretary · sold 5,242 at $6.69
$35k
2.9% of stake
Jun 2410b5-1 plan
Aziz Megji
Chief Financial Officer · sold 13,239 at $6.73
$89k
1.7% of stake
Jun 22 – 2410b5-1 plan
Katie Marie Colendich
GC, Corporate Secretary · sold 15,984 at avg $6.70
$107k
8.1% of stake
Jun 22No plan
Veronica Sosa
Chief Accounting Officer · sold 11,378 at $6.66
$76k
15% of stake
Jun 22No plan
Daniel Mark Rogers
Chief Executive Officer · sold 26,975 at $6.66
$180k
1.4% of stake
Jun 2210b5-1 plan
Aziz Megji
Chief Financial Officer · sold 31,696 at avg $6.66
$211k
3.9% of stake
Mar 2710b5-1 plan
Aziz Megji
Chief Financial Officer · sold 30,650 at $6.10
$187k
12% of stake
Mar 24 – 2510b5-1 plan
Katie Marie Colendich
GC, Corporate Secretary · sold 6,515 at avg $6.41
$42k
6.1% of stake
Mar 2310b5-1 plan
Sonalee Elizabeth Parekh
Chief Financial Officer · sold 18,717 at $6.62
$124k
2.0% of stake
Mar 20No plan
Veronica Sosa
Chief Accounting Officer · sold 6,479 at $6.65
$43k
8.1% of stake
Mar 20No plan
Katie Marie Colendich
GC, Corporate Secretary · sold 3,575 at $6.65
$24k
3.3% of stake
Mar 20No plan
Sonalee Elizabeth Parekh
Chief Financial Officer · sold 34,151 at $6.65
$227k
3.5% of stake
Mar 10No plan
Katie Marie Colendich
GC, Corporate Secretary · sold 7,304 at $7.42
$54k
6.3% of stake
Dec 22, 2025 – Dec 23, 202510b5-1 plan
Eleanor B Lacey
GC, Corporate Secretary · sold 100,697 at avg $13.97
$1.41M
19% of stake
Dec 22, 2025 – Dec 23, 202510b5-1 plan
Sonalee Elizabeth Parekh
Chief Financial Officer · sold 108,544 at avg $14.14
$1.53M
10% of stake
Dec 18, 2025 – Dec 22, 2025No plan
Anne Raimondi
Chief Operating Officer · sold 160,456 at avg $14.41
$2.31M
19% of stake
Dec 9, 2025No plan
Eleanor B Lacey
GC, Corporate Secretary · sold 100,000 at $15.25
$1.52M
16% of stake
Dec 8, 2025 – Dec 9, 202510b5-1 plan
Justin Rosenstein
Director · sold 858,448 at avg $15.12
$13M
80% of stake
Oct 24, 202510b5-1 plan
Justin Rosenstein
Director · sold 13,701 at $14.95
$205k
1.3% of stake
Oct 21, 202510b5-1 plan
Justin Rosenstein
Director · sold 458,878 at $14.98
$6.87M
30% of stake
Oct 10, 202510b5-1 plan
Justin Rosenstein
Director · sold 14,500 at $15.07
$219k
0.9% of stake
Oct 8, 2025 – Oct 9, 202510b5-1 plan
Justin Rosenstein
Director · sold 1,654,473 at avg $15.19
$25.1M
52% of stake
Sep 22, 2025 – Sep 23, 202510b5-1 plan
Sonalee Elizabeth Parekh
Chief Financial Officer · sold 258,350 at avg $14.22
$3.67M
19% of stake
Sep 22, 2025 – Sep 23, 202510b5-1 plan
Eleanor B Lacey
GC, Corporate Secretary · sold 30,619 at avg $14.25
$436k
5.5% of stake
Sep 22, 2025No plan
Anne Raimondi
Chief Operating Officer · sold 28,026 at $14.17
$397k
3.1% of stake
Aug 21, 2025
Dustin A. Moskovitz
Director · bought 122,470 at $13.52
$1.66M
0.2% of stake
Aug 19, 2025 – Aug 20, 2025
Dustin A. Moskovitz
Director · bought 446,966 at avg $13.73
$6.14M
0.7% of stake
Aug 15, 2025 – Aug 18, 2025
Dustin A. Moskovitz
Director · bought 449,235 at avg $14.05
$6.31M
0.7% of stake
Aug 13, 2025 – Aug 14, 2025
Dustin A. Moskovitz
Director · bought 449,861 at avg $13.72
$6.17M
0.7% of stake
Aug 8, 2025 – Aug 11, 2025
Dustin A. Moskovitz
Director · bought 450,000 at avg $13.35
$6.01M
0.7% of stake
Aug 6, 2025 – Aug 7, 2025
Dustin A. Moskovitz
Director · bought 448,905 at avg $14.29
$6.42M
0.8% of stake
Aug 1, 2025 – Aug 4, 2025
Dustin A. Moskovitz
Director · bought 450,000 at avg $14.21
$6.39M
0.8% of stake
Jul 29, 2025 – Jul 30, 2025
Dustin A. Moskovitz
Director · bought 450,000 at avg $15.28
$6.88M
0.8% of stake

How to read this. Insiders sell for many reasons: taxes, diversifying, a house. Open-market buys are rarer and say more. A 10b5-1 plan is a trading schedule set up months in advance, so those sales were not timed on news. Large holders (funds and 10% owners) are listed under Everything but not counted as insiders. If you own or watch ASAN, we send a push when an executive buys or makes a large sale outside a plan.

Source: SEC Form 4 filings, filed within two business days of each trade and checked for new ones every hour.

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Spot a number that looks wrong? Check it in ASAN's SEC filings or

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Data sourced from SEC EDGAR filings and third-party price providers. Scores, valuations, and metrics are algorithmic estimates. This is not investment advice. See our Terms and Methodology.

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